Tag Archives: year

Online Retailers To Focus On Facebook And Twitter During Holidays

Posted on October 22, 2009 by cgseo

Due to the popularity of Facebook and Twitter and because they are more cost effective than traditional advertising, 47.1 percent of online retailers will be increasing their use of social media this holiday season, according to a new study by Shop.org, conducted by BiGresearch. More than half of retailers said they have added or improved their Facebook page (60.3%) and Twitter pages (58.7%) this year, while 65.6 percent have added improved blogs and RSS feeds. In addition, in an effort to get people to start shopping, 34.3 percent of retailers say they will offer holiday deals earlier this year. Free shipping offers continue to be popular with online holiday shoppers. The majority (79.4%) of online retailers will offer free shipping with conditions at some point during the holiday season, while more than half (57.4%) also plan to offer free shipping without conditions. More than one-third (35.7%) said their budgets for free shipping are higher than last year, and nearly as many (30%) said free shipping offers will start earlier than a year ago. "Retailers know that times are tough so they have created promotions and incentives to help Americans save money this holiday season," said Scott Silverman, Executive Director of Shop.org. Online Retailers'Holiday Plans "From free shipping to Facebook, online retailers are combining new initiatives with tried-and-true tactics to make their companies stand out." While online growth is expected to slow this holiday season, it remains a bright spot in retail overall. The survey found, 45.8 percent of online retailers expect their holiday sales to increase at least 15 percent over last year, while one-third (33.9%) expect sales to grow up to 14 percent, Only 20.3 percent of online retailers expects sales to be flat or decline. Mainly due to the convenience of the Internet, more than a quarter of online shoppers (26.7%) said they plan to spend a larger portion of their holiday budget online this year. Reasons why people will spend more online include being able shop anytime (41.9%), the ability to compare prices (34%), and free shipping (33.1%). Others said they will spend more online because it's more convenient for them (32.4%), they don't want to fight crowds in stores (24.9%) or because it's easier to find items (16.7%). "In a year where every penny counts, many people will start their holiday shopping online to find deals, search customer reviews to select products, and get gift ideas," said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch. "The benefits of online shopping far outweigh the drawbacks, as far as most shoppers are concerned." Continue reading →

Posted in Business, Pay-Per-Click | Tagged Business, flat-or-decline, holiday, holiday-plans, internet, online, online-retailers, plans, scott-silverman, shipping-offers, year | Leave a comment

Is Twitter Smart to Ditch the Suggested User List?

Posted on October 21, 2009 by cgseo

Twitter CEO Evan Willams made some comments at the Web 2.0 Summit in San Francisco that have some Twitter enthusiasts in debate. He reportedly said that he wants to retire the Suggested User List (SUL) as the company prepares to launch its highly anticipated "Lists" feature. The Lists feature would let people create lists of Twitter accounts, or group together certain accounts that they follow. The feature is very overdue, and could go a long way in making Twitter more useful and reducing "noise." The SUL, is a feature that lists users, which Twitter thinks new users of the service may be interested in following. The idea has always been that it would be a good way to help new users understand what they could get out of Twitter. Earlier this year, Twitter co-founder Biz Stone wrote about it on the company blog. At the Web 2.0 Summit, Williams said the feature was initially meant as a way to help new users, but it's been controversial, and he wants to ditch it, or possibly "evolve" it. He says that whatever comes after the SUL, should be "Twittery and democratic." "This is a big deal for Twitter," says Patricio Robles with Econsultancy. "According to Nielsen, approximately 60% of new Twitter users quit within a month. And of those who stick around, a considerable numbers remain small-time consumers of content." "The implication for Twitter: giving people a reason to stick around is really, really important," adds Robles. "And, given the numbers, it's clearly a challenge. So how to do this? Well, obviously the SUL isn't going to perform miracles (it's not working wonders now if Nielsen's figures are to be believed) but it is one tool that Twitter has to help new users find the most interesting people to follow." Some have viewed the SUL as a possible moneymaker for the company as well. Earlier this year, Jason Calacanis tried to purchase a spot on it. He said that in five years the top 20 spots would be worth a million a year. Being on the list can do wonders for a Twitterer's follower count. Continue reading →

Posted in Business, Pay-Per-Click | Tagged after-the-sul, Business, numbers, patricio-robles, review and story, suggested, suggested-user, suggestions, twitter, twitter-earlier, viewed-the-sul, year | Leave a comment