Tiger Blog Reviews » videos

Is PPC More Important to a New Site Than SEO?

admin — Tue, 29 Dec 2009 15:00:20 +0000

In a recent article , we looked at a debate over what is better between search engine optimization and pay-per-click. Of course both should be used typically, but on a recent panel at SES Chicago, participants were asked to pick a side to highlight the benefits of each compared to the other. It made for some pretty interesting conversation. Both SEO Continue reading →

Real-Time Search and Analytics for Tweeted Videos

cgseo — Mon, 14 Dec 2009 18:30:03 +0000

TwitVid has announced the launch of its own real-time video search and video analytics features, as well as virtual gifting. In case you are not familiar with TwitVid, it is a service commonly used by Twitterers for uploading videos that can be viewed from Twitter. The real-time search feature is pretty much what it sounds like. It aggregates all TwitVid, as well as YouTube video links that are currently being shared on Twitter. According to TwitVid, the proprietary real-time ranking algorithm then ranks the videos based on their relevancy to the search term, current popularity and buzz on Twitter, as well as by their freshness, with the newest videos ranking highest. The analytics tool lets users track tweeted videos by day, week, month, or total number. Users can see how many times videos were viewed, as well as the locations of clicks and the top people linking others to the videos. "The social web is constantly changing, and there is a growing demand for new tools that help to enrich the Twitter video experience by letting you share in a smarter way," says Mo Adham, Co-Founder of TwitVid.com. "Now, for the first time, Twitter video users can evaluate the success of their videos based on the information our analytics tool gathers about the performance of their TwitVids around the web. This is incredibly valuable for musicians, celebrities, publicists, marketers, bloggers, and others as a way to evaluate the success of their online video campaigns." The Virtual Gift feature lets users give each other gifts, simply as another form of engaging with one another. This is not unlike features offered on other social networks. TwitVid's video-stats and gifts are up and running, but the search feature won't be available until Wednesday. Related Articles: > TwitVid Delivers First Twitter Video Upload App for Blackberry > Twitter Search Far From Perfect > TweetMeme Bringing Analytics to the Retweet Table

Read the original:
Real-Time Search and Analytics for Tweeted Videos

LinkedIn Launches Faceted Search Feature

admin — Mon, 14 Dec 2009 16:08:00 +0000

LinkedIn has launched a new addition to its People Search Experience. It's called "Faceted Search". Faceted search allows you to search for a person and narrow that search down by specific "facets" as you go along, in order to quickly find the most relevant profiles possible. Users are presented with categories under the following facets as they search: current company, past company, location, relationship, industry, school, and profile language. The following clip nicely sums up how it works: "The filters are generated in real time for every query by parsing all matching results and extracting the most important attributes," explains LinkedIn's Esteban Kozak. "We then present those to you in an intuitive interface that lets you select one or multiple filters per facet. You can refine, expand or stumble upon insightful information by simply clicking on the search options that matter to you." Kozak says that Faceted Search improves precision, increases efficiency, and reduces the need for complex queries. "It significantly reduces the need for complex Boolean queries," he says. "This was a particular need we heard from many of our power users." LinkedIn gave its entire search interface an overhaul earlier this year, and has recently made significant design changes . A couple months ago, the company announced that it had surpassed the 50 million-user milestone. Continue reading →

Lime Wire’s Plans for Working with the Music Industry

admin — Sat, 12 Dec 2009 13:00:20 +0000

Earlier this year, we spoke with Lime Wire CEO George Searle about the music industry and the company's future, as it offers one of the most widely used file sharing services. Now we have engaged in a Q&A with Zeeshan Zaidi, who came to Lime Wire as the company's Head of Global in July, with a background as a record label executive, a musician, and a lawyer. WebProNews: We're told the LimeWire software has been translated into Arabic and will soon be translated into Persian, while the software and website are translated into a total of 23 languages. How are languages chosen and what does this means for the global peer to peer community? Continue reading →

Online Video Viewing Continues To Boom

cgseo — Wed, 09 Dec 2009 19:14:28 +0000

DVR and online video continue to show considerable growth in the U.S., up 21.1% and 34.9 percent respectively, in time spent in the third quarter of 2009, according Nielsen's latest Three Screen Report. In Q3, the average American watched 31 hours of TV per week, with 31 minutes spending playback mode with their DVR. In addition, each week the average consumer spent 4 hours on the Internet and 22 minutes watching online video. The average consumer spent 3 minutes watching mobile video each week. "Americans today have an insatiable appetite for not only content, but also choice," says Nic Covey, director of cross-platform insights at Nielsen . "Across all age groups, we see consumers adding the Internet and mobile devices to their media diet - consuming media anytime and anywhere possible." Online video viewing is also on the rise, with Internet users watching 53 more minutes of video online in Q3 compared to the previous year. Time spent among overall mobile video viewers remains consistent, with teens reporting the most time spent on average watching mobile, at just over 7 hours per month. Older mobile video users age 45-54 reported viewing 3 hours on their mobile phones each month. Social networks are becoming a popular source for online video. Time spent viewing video on social networking sites increased 98 percent from October 2008 to October 2009. Older demographics are also helping to drive the growth in video consumption with in social media. The 35 to 49 year old segment increased their viewership time by 37 percent and those over 65 increased their viewership 47 percent year-over-year. Mobile video viewing continues to grow, with 15.7 million Americans viewing video on their mobile phone in Q3, an increase of 53 percent over last year. Continue reading →

Google Stresses Speed Yet Again with New Tool

admin — Wed, 09 Dec 2009 15:32:10 +0000

Google has launched a new extension for its Chrome browser, which lets developers identify performance problems with their web apps. This may be an increasingly important issue if Google starts counting speed as a ranking factor in search results. The tool is called Speed Tracer , and it uses a "sluggishness graph" combined with other metrics to help pinpoint the problems that are slowing web apps down. Engineering Director Bruce Johnson explains : In the spirit of clean, simple design, developers need only look at the Y-Axis of their application's Sluggishness Graph to see how they're doing: Continue reading →

The Future Of Online PR

admin — Tue, 08 Dec 2009 22:27:51 +0000

In the olden days, PR professionals might have gotten an hour or more of face time in which to sweet talk someone over a meal. Continue reading →

Media Tactics For Ranking In Real-Time Search

admin — Tue, 08 Dec 2009 21:40:54 +0000

The advent of real-time search has led to the need for real-time search engine optimization (SEO). Continue reading →

Small Businesses And Social Media

admin — Tue, 08 Dec 2009 20:25:14 +0000

Early this year, Burger King made waves with a "Whopper Sacrifice" Facebook app. Continue reading →

Google Launches More New Analytics Features

cgseo — Tue, 08 Dec 2009 15:06:55 +0000

Google announced a new set of features for Google Analytics at SES Chicago. New features include annotations, custom variables in advanced segments, custom variables in custom reports, a new analytics tracking code setup wizard, and a new version of the analytics API. The Annotations feature lets any user with access to a Google Analytics profile leave shared or private notes on the "over-time" graph. The idea is that staff can note certain spikes and dips in traffic that may be hard to explain when looking at the broad picture. For example, if the servers went down, a new campaign launched, when a redesign went live, etc. It's just a way of keeping things organized and accounted for. "Building upon the concept of bringing Intelligence to data, Annotations complements existing anomaly detection by capturing the tribal intelligence of your company, which tends to be the most expensive and easily lost resource of all," the Google Analtyics team says . "A simple note from a colleague can save hours of real work (and frustration) for an analyst who is tasked to explain a usually dry set of numbers. This short video will show you how to use Annotations." Back in October, Google announced Multiple Custom Variables. Until now, the only way to view metrics on them was to open the "Custom Variables" report in the Visitors section. Now, you can create an advanced segmentation based on any key, value, or key-value combination of all custom variables. "In other words, if you've created a Custom Variable such as 'Logged In Member', you can also create an advanced segment based on that variable and see it across all of your reports," says Google. Custom Reports can also be created with any of the key or value dimensions assocated with any custom variable. You can see how a segment defined by custom variables behaves along any of the metrics available in Google Analytics. The new tracking code set-up wizard automatically generates tracking code according to the setup options you specify. Finally, the new Analytics API will feature support for advanced segmentation, and will include access to new data dimensions and metrics, including those in Google's other recently announced features for Analytics. Google says there will be a separate announcement for the API later this week, so expect to find out more about what it has to offer soon. Continue reading →