Tag Archives: video

Watch: Bing Goes the Bloodsucker Route

Posted on October 28, 2009 by admin

Microsoft is either taking the holiday marketing approach or the Twilight/Vampire trend approach with its latest commercial. The title is Bing: Vampire Decision Engine . The company uploaded the new commercial to its (Google-owned) YouTube channel . Accompanying the video is a short description: "When you're looking for a restaurant that is family friendly, romantic, or maybe something with an otherworldly atmosphere, use Bing's reviews to stop searching and start deciding." You also may be seeing this ad on a television near you. What do you think of the latest Bing commercial? Is it good or does it "suck"? Ah Ah. (That was supposed to be the Count ). Share your thoughts here . Continue reading →

Posted in Business, Pay-Per-Click | Tagged Business, count, either-taking, good-or-does, latest, maybe-something, review and story, stop-searching, television-near, thoughts, trend-approach, vampire, video, your-thoughts | Leave a comment

YouTube Launches Promoted Videos In Australia, Japan

Posted on October 28, 2009 by admin

YouTube's Promoted Videos program has spread again. Continue reading →

Posted in Business, Pay-Per-Click | Tagged australia, france, italy, japan, netherlands, promoted, promoted-videos, strikes-deal, video, videos | Leave a comment

Mozilla Aims to Integrate Social Media and Email into One Inbox

Posted on October 23, 2009 by admin

Mozilla has introduced a new inbox program called Raindrop. They refer to it as an "exploration in messaging innovation" to "explore new ways to use Open Web technologies to create useful, compelling messaging experiences." Sounds kind of like Continue reading →

Posted in Business, Pay-Per-Click | Tagged Business, conversations, development, digital, facebook, flickr, messaging, mozilla, raindrop, review and story, skype, video | Leave a comment

Internet’s Possible Future in the US Gets Ready to Be Decided

Posted on October 22, 2009 by cgseo

Update: The meeting ended and the rule making process will move forward after a unanimous vote. The rules say a provider of broadband Internet access service: 1. would not be allowed to prevent any of its users from sending or receiving the lawful content of the user’s choice over the Internet; 2. would not be allowed to prevent any of its users from running the lawful applications or using the lawful services of the user’s choice; 3. would not be allowed to prevent any of its users from connecting to and using on its network the user’s choice of lawful devices that do not harm the network; 4. would not be allowed to deprive any of its users of the user’s entitlement to competition among network providers, application providers, service providers, and content providers; 5. would be required to treat lawful content, applications, and services in a nondiscriminatory manner; and 6. would be required to disclose such information concerning network management and other practices as is reasonably required for users and content, application, and service providers to enjoy the protections specified in this rulemaking. Original Article: An open commission meeting is being held with the FCC as I write this, to discuss proposed rule making on preserving an open Internet. Net neutrality rules are expected to be posted later today. In the meeting, the FCC is proposing the rules and asking for public feedback. But what's really at stake? "The fact is, this proceeding will help determine the Internet's future as the world's ultimate platform for innovation, economic growth, and free expression," says Google on the company's Public Policy blog. "Now is the time to have a full, open, transparent dialogue between the American people and their policymakers." The FCC posted this video about the meeting yesterday: Continue reading →

Posted in Business, Pay-Per-Click | Tagged Business, economic-growth, facebook, internet, major-internet, meeting, network, policymakers, protections, really-at-stake, review and story, time, user, video | Leave a comment

Matt Cutts Head Shaving Footage Revealed

Posted on October 22, 2009 by cgseo

Google puts out a lot of useful videos through its Webmaster Central YouTube channel . If you are a regular reader of WebProNews, you have probably seen some of them covered here. They generally offer helpful advice for webmasters that have questions about ranking in Google's search results. Google has announced that the total views for the channel have now exceeded a million. That's not bad, considering that the channel was only released earlier this year. Before reaching the million mark, the company had uploaded 154 videos to the channel, making up about 11 hours of Continue reading →

Posted in Business, Pay-Per-Click | Tagged channel, freshly-shaved, head-at-search, helpful-advice, only-released, probably-seen, regular-reader, review and story, search, search-engine, video | Leave a comment

Google Search Appliance Gets New Algorithm

Posted on October 20, 2009 by cgseo

Google has introduced some new features for the Google Search Appliance (GSA). There are about ten of them, but the one the company is really touting is one that allows the GSA to learn the habits of searchers and use that information to fine-tune its information retrieval process to increase relevancy. The feature is called the "Self-Learning Scorer. "Self-Learning Scorer analyzes employee clicks and behavior to automatically fine-tune and improve its built-in relevance," explains Google Enterprise Search Product Manager Cyrus Mistry. "For instance, if most users click on the fourth result for a given query, the GSA recognizes that and automatically boosts its placement – without any intervention from an administrator. Along with our existing and intuitive biasing features and Ranking Framework, this provides ease of relevance tuning." The feature is discussed in the following clip: "Most enterprise search engines do three things: crawl, index and serve," says Mistry. "With the new Self-learning Scorer, we're adding a new step to the mix: analysis. As the GSA continually serves up results, it's also learning to dynamically improve – automatically. This gives the GSA new self-improving intelligence, and adds a new step to the enterprise search cycle." Other new features include a new log-in feature and expansion of connectivity to Sharepoint and Lotus Notes. The new features are discussed in this video: A couple months ago Google also related a couple other enterprise search features. They launched side-by-side search comparison and new connectors for the GSA in Google Enterprise Labs. Continue reading →

Posted in Business, Pay-Per-Click | Tagged Business, gives-the-gsa, google-search, manager-cyrus, review and story, search, search-product, self-learning, the-enterprise, video | Leave a comment

Does Size Matter in Display Advertising?

Posted on October 20, 2009 by cgseo

Eyeblaster released its Research Global Benchmark report for 2009, which provides an analysis of the performance of different types of display ads like banners and rich media ads. The research found that while clickthrough rates for standard banners improved with an increase in size, size did not factor into the performance of clicks on rich media ads. "In rich media, size is only one component of banner visibility on the site," says Eyeblaster. "In Standard Banners, by their nature, size is a large component of the ads’ visibility and therefore affects their performance," Eyeblaster adds. "Rich Media ads, on the other hand, have more “dimensions” than two—pixels are augmented by flash, video and expansions that catches the users’ attention. Therefore in Rich Media, size portrays only a part of the performance picture. A couple of interesting findings from he report include: - Video improved performance for most rich media ads, by 71% overall - Expandable strips had the highest interaction rate of any rich media format, followed by expandable banners "Size is now in the heat of an industry debate, as publishers are offering larger and larger sizes in the hope of increasing the marketing effectiveness of ads on their site," Eyeblaster says in the report. "Advertisers, on the other hand, are faced with options to allocate their budget to either bigger size or other rich media features." Eyeblaster found that ads that raised awareness of a corporate brand, rather than specific products, had the highest interaction and "dwell rates." More information can be found in the firm's report . (pdf) ( via ) Continue reading →

Posted in Business, Pay-Per-Click | Tagged Business, highest, large-component, marketing, media, nature, offering-larger, research-global, review and story, video | Leave a comment