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Tag Archives: study
Drivers Who Text Six Times More Likely To Crash
Motorists who write text messages while driving are six times more likely to crash than those who don't text while driving, according to a new study by University of Utah psychologists. Researchers Frank Drews and colleagues found evidence that attention patterns differ for drivers who text versus those who talk on a cell phone. For those who talk on a cell phone, researchers say, "drivers apparently attempt to divide attention between a phone conversation and driving, adjusting the processing priority of the two activities depending on task demands." Texting requires drivers to switch their attention from one task to the other. When attention switching happens as drivers write, read, or receive a text, their overall reaction times are substantially slower than when they are talking on a cell phone. The type of texting makes a difference, with reading messages affecting braking time more than writing them. To find why and how much drivers are impaired during texting, the Utah researchers selected 20 men and 20 women between the ages of 19 and 23 both in single task (straight driving) and a dual task (driving and texting) in a high fidelity simulator. The participants were experienced texters with an average of nearly 5 years driving experience, they received and sent messages while the researchers monitored their brake onset time, following distance, lane maintenance, and collisions. The crash risk due to texting is substantial. One explanation is drivers who text tend to decrease their minimum following distance and also experience delayed reaction time. It took drivers in the study an average of 30 percent longer to react when they were texting and 9 percent longer when they talked on a cell phone, compared with driving only. Continue reading
Posted in Business, Pay-Per-Click
Tagged collisions, crash risk, driving, percent-longer, safety-group, study, task demands, texting-while, university, university of utah
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Google Finds Moms to Be Search Pros
Google recently partnered with BabyCenter on a joint research study looking at how moms use search. Google says they arrived at four truths about moms and search: 1. The stork delivers search 2. Moms become black belts in search 3. Search is Mom's GPS to Store 4. Search is Mom's back up brain. "These truths reveal to marketers that motherhood creates a unique search window during which a valuable connection can be made," says Jenny Liu on the Google CPG blog. "To make sure that messaging is getting through to Moms, marketers need to make sure they appear prominently on the first page of results when Moms enter both broad and specific queries into a Search Engine." So how did Google and BabyCenter arrive at the "four truths"? Let's look at some of the stats from the report. For one, mothers conduct nearly twice as many searches as non-mothers. According to the findings, before becoming a Mother, participants averaged 11 searches per week, and mothers averaged 21 searches per week. Searching is actually the number one activity conducted by Moms online (even more than email). According to the study, 3 out of 4 Moms believe that they have become better at searching compared to a year ago. Over a third of moms don't make it past the top section of the first page of search results. Over half use full sentence queries to get more specific results. The study also found that moms typically use search engines throughout their purchase decision making process. Half of those surveyed use search during the awareness, familiarity and consideration stage. Expecting moms and moms with teens are more likely than the average mom to use search engines during the loyalty stage to stay in touch with a brand and keep up to date with new offers and products, the study suggests. 53% of moms say they have every expectation of seeing well-known brands highlighted within a sponsored link, and 59% of moms say they would click on a coupon noted in a sponsored search result. Another 55% of moms can link a purchase in a physical store back to a search conducted via a search engine. Moms use search engines to find recipes, reviews of products and services and finding coupons and deals. According to Google, 56% of moms say they would give up high heeled shoes for search, and 53% would give up lipstick. Continue reading
Posted in Business, Pay-Per-Click
Tagged arrived-at-four, Business, facebook, moms, organic-search, presence-help, review and story, search, studies, study
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Facebook Profiles Reflect True Personality
Social networks such as Facebook are being used to express and communicate genuine personality, instead of an exaggerated identity, according to new research from psychologist Sam Gosling at The University of Texas at Austin. "I was surprised by the findings because the widely held assumption is that people are using their profiles to promote an enhanced impression of themselves," said Gosling of the more than 700 million people worldwide who have online profiles. "In fact, our findings suggest that online social networking profiles convey rather accurate images of the profile owners, either because people aren't trying to look good or because they are trying and failing to pull it off." Gosling and a team of researchers collected 236 profiles of college-aged people from the United States (Facebook) and Germany (StudiVZ, SchuelerVZ). The researchers used questionnaires to assess the profile owners' actual personality characteristics as well as their ideal-personality traits (how they wished to be). The personality traits include: extraversion, agreeableness, conscientiousness, neuroticism and openness. In the study, observers rated the profiles of people they did not know. These ratings were then compared to the profile owners' actual personality and their ideal personality. Personality impressions based on online social network profiles were accurate and were not affected by profile owners' self-idealization. Accuracy was strongest for extraversion, mirroring results of face-to-face meetings and lowest for neuroticism. Those findings were consistent with previous research showing that neuroticism is difficult detect without being in person. "I think that being able to express personality accurately contributes to the popularity of online social networks in two ways," said Gosling. "First, it allows profile owners to let others know who they are and, in doing so, satisfies a basic need to be known by others. "Second, it means that profile viewers feel they can trust the information they glean from online social network profiles, building their confidence in the system as a whole." Related Articles: > Yahoo Deepens Integration With Facebook > Facebook Cracks 350 Million Users, Adjusts Privacy Settings > Nearly Half Of Consumers Would Recommend A Product On Facebook Continue reading
Posted in Business, Pay-Per-Click
Tagged Business, genuine personality, ideal, neuroticism, profile, profiles, social-networking, study, true personality
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Wii Video Games Offer Real Exercise
Active Wii sports video games and some Wii fit activities may increase adults' energy expenditure as much as moderately intense exercise, according to research presented at the American Heart Association's Scientific Sessions. The study funded by Nintendo, found that about one-third of the virtual physical activities require an energy expenditure of 3.0 METs or above, considered moderate-intensity exercise. METs are metabolic equivalent values, a standard method of estimating energy expenditure, researchers said. "Energy expenditure is the most important information to measure the effect of video games," said Motohiko Miyachi, Ph.D., lead author of the study and head of a physical activity program at the National Institute of Health and Nutrition in Tokyo. Researchers found: Continue reading
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Tagged balance exercises, fall prevention, hardware-sales, moderate intensity, nutrition, study, video-game, video-games
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Facebook Most Widely Used Network Among Businesses
Webinars and podcasts are the most popular social media resources for business people, used by 69 percent of those who turn to such channels for business information, according to a new study by Business.com. Facebook is the primary social network on which consumer-focused companies maintain one or more profiles, cited by 83 percent of respondents compared with 45 percent for Twitter. Business-to-business companies maintain a presence on both social sites with 77 percent maintaining a profile on Facebook and 73 percent on Twitter. Among those using social media for business purposes in their jobs, 62 percent visit company or brand profiles on social networking sites and 55 percent search for business information on these sites. Consultants and marketers are the most active users of social media as a resource for business information, particularly in micro (less than 10 employees) and small businesses (10-99 employees). IT professionals have the lowest participation rate. The average company in this study was planning, developing or running seven different social media initiatives; 65 percent of respondents staffing those initiatives, and 71 percent of companies themselves, have less than two years of experience with social media for business. Building brand awareness and brand reputation are two of the top social media success metrics, but nearly two-thirds of companies focused on these metrics have little insight into performance via standard or easily accessible reports. "We are constantly analyzing trends to determine exactly what tools business professionals leverage most for purchasing," said Ben Hanna, Ph.D., vice president, marketing, Business.com "This survey was a way for us to benchmark where businesses, and business people, are finding value in social media." Continue reading
Uptimes For Phishing Websites Down 25%
The amount of time phishing websites remain online has dropped 25 percent over the last year, according to a new survey by the Anti-Phishing Work Group (APWG). The APWG says uptimes are a critical measure of how damaging phishing attacks are and the longer a phishing attack remains active, the more harm it causes consumers. The decrease signals collective progress is being made by the parties that fight phishing, and may be due to improved polices at Internet service providers, brand holders, domain name registrars, and private Internet security providers. The "Global Phishing Survey: Trends and Domain Name Use in 1H2009" found that phishing website longevity dropped to an average of 39 hours in the first half of 2009, down from an average of 52 hours in the second half of 2008. "We're pleased to see that phishing site lifetimes are being positively affected," said Rod Rasmussen, co-author of the study and CTO of Internet Identity. "In particular, the survey demonstrates how anti-abuse programs at domain registries can have an immediate impact on the problem." The survey also found that a single criminal syndicate called "Avalanche" was responsible for nearly one quarter of all phishing attacks in the first half of 2009. Indications are that the group is continuing to claim a larger proportion of all detected phishing attacks. "The results show that on the Internet, action and involvement by responsible parties can really help Internet users," said Greg Aaron, co-author and Director of Domain Security at Afilias. "When everyone takes responsibility and does their part to make it a safer place, good things happen. We think that is what we are seeing in the results of this study, and we'd all like to see more." Continue reading
Posted in Business, Pay-Per-Click
Tagged Business, internet, parties, phishing, phishing-work, single-criminal, study, survey
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People 18-24 Would Rather Give Up Social Networks Than Email
The Participatory Marketing Network (PMN) and Pace University's Lubin School of Business have shared some interesting findings from a study that found Generation Y (commonly considered the "Net Generation") would abandon social networks before abandoning email or texting. "These results may be surprising to some, but not if you consider the role email continues to play in the day-to-day lives of Gen Y," said Michael Della Penna, PMN co-founder and Executive Chairman. "As long as email remains the collection point for social networking updates, including alerts around new followers, discussion updates and friend requests, it will remain a powerful force in marketing and our lives." WebProNews recently ran a piece highlighting 10 reasons social media isn't replacing email . That was one of them. According to the study, email is even less likely to be given up than television. Email and text messaging are the activities cited as least likely to be givne up for a week (at 26% each). TV was next at 15%, then phone (11%). Social networks were after that at 9%. Graph via Marketing Continue reading
Posted in Business, Pay-Per-Click
Tagged activities, Business, cited-as-least, michael-della, review and story, social-networking, spent-on-social, study, university
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