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Tag Archives: social-networks
“What’s Happening” with Twitter?
There's a lot of change going on with Twitter these days. Recently we got the highly-anticipated Lists feature , which helped us to organize our streams and discover new, interesting people to follow. Then Twitter began rolling out its retweet button feature , which seemed like something that had been strangely missing from the service for a long time, but has ultimately caused something of an uproar among some of its users who don't like the way it was implemented. Now Twitter has gone so far as to change the text above the field from which users update their statuses. In fact the reason for this is that Twitter is no longer simply about updating one's status. "Twitter was originally conceived as a mobile status update service—an easy way to keep in touch with people in your life by sending and receiving short, frequent answers to one question, 'What are you doing?'" explains Twitter Co-founder Biz Stone. "However, when we implemented the service, we chose to leave something out. To stay simple, Twitter did not require individuals to confirm relationships. Instead, we left things open." "People, organizations, and businesses quickly began leveraging the open nature of the network to share anything they wanted, completely ignoring the original question, seemingly on a quest to both ask and answer a different, more immediate question, "What's happening?" A simple text input field limited to 140 characters of text was all it took for creativity and ingenuity to thrive," he adds. So that's what Twitter now asks you: "What's happening?" It's no longer "What are you doing?" It's hard to miss the practicality of the change, especially after reading Stone's comments on it. But you can't make changes to a popular service without people finding a reason not to like it. This move will probably not cause the controversy that the retweet feature has caused, simply because it does nothing to alter Twitter's functionality. In fact, I'm sure many will agree with the company that "What's Happening?" really is the better question. I'm almost certain that a much greater amount of people will respond with a complete lack of caring. Stone closed his explanation of the change fittingly with the following statement: "We don't expect this to change how anyone uses Twitter, but maybe it'll make it easier to explain to your dad." Related Articles: > Continue reading
Posted in Business, Pay-Per-Click
Tagged button feature, controversy, ingenuity, life, social-media, social-networks, statuses, traffic, tweeting, twitter, uproar
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You May Get More Traffic from Twitter Than You Realize
If you use Twitter or create content, you have probably figured out by now that it can be a great tool for driving traffic to your site. There are measures you can take to expand this if your content is not bringing in the Twitter traffic on its own. Is Twitter a significant traffic source for your site? Comment here . If you're not seeing much traffic from Twitter, there is a chance it's coming in anyway, and you're just not aware of it. For that matter, if you are getting a lot of traffic from Twitter, you may be getting even more than you thought. Stan Pugsley, director of business intelligence for iCrossing says that nearly 70% of referral traffic from Twitter goes unmeasured, particularly if you are using web analytics tools like Google Analytics or Omniture. "The problem is not with the web analytics tools, but with the Twitter applications like Tweetdeck and Twhirl that are not based in an Internet Browser," explains Pugsley. "When a user clicks through a link in a tweet, those applications do not register a referring URL that can be picked up by the destination website. It appears that they are coming directly to the site. According to TweetStats, only 31.7% of tweets originate from twitter.com, and those are the visitors that can be tracked back to tweets." Pugsley suggests testing this for yourself, by installing a twitter app like Tweetdeck, installing the Live HTTP headers plug-in for Firefox, and clicking through the URL in a tweet, then looking at the referrer. His observation about missing Twitter traffic stats is not a new one, but probably still a topic that gets overlooked frequently. Back in the summer, Danny Sullivan wrote a couple of articles for Search Engine Land tackling the subject. These dig in quite a bit further. If you feel like you are being shortchanged on your Twitter traffic, these are required reading. As far as simply increasing your traffic from Twitter, here are a few tips: 1. Include some kind of Twitter/tweet button on your content. 2. Abide by this equation, or at least the principle behind it. 3. Make your Twitter presence known throughout your site 4. Use your Twitter presence along with your site on business cards, signatures, etc. 5. Actively engage on Twitter. 6. Tweet your own content. If they're following you, they must be interested in what you have to say (that doesn't mean to just Tweet ads and sales pitches. Tweet useful information). 7. Include ways to share your content on other social networks. It will often find its way to Twitter by other people. 8. Integrate Twitter into your other marketing channels (email for example). I'm sure there are plenty of other tips that could go here. Feel free to share some if you have them. Twitter is much more than a way to drive traffic, but when traffic is the goal, it certainly holds a great deal of potential. If you were unaware that you may be getting Twitter traffic that is not being counted as such, perhaps you will see even more potential. Have you found Twitter traffic that wasn't being counted by analytics services? Talk to ArisYulianta and Friends... about it . Related Articles: > Driving Traffic with Twitter > An Equation for Getting More Traffic from Twitter > Where Social Media Fits Into the SEO Equation Continue reading
Posted in Business, Pay-Per-Click
Tagged danny sullivan, destination website, equation, firefox, internet, internet browser, omniture, people, referral traffic, social, social-networks, traffic
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Twitter Continues Beta Testing of Retweet Feature
Update 3: Continue reading
Posted in Business, Pay-Per-Click
Tagged article, feature, means, retweet, retweeting, retweets, social-networks, spam, traffic, trending-topics, trends, twitter, twitter-status
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Salesforce’s “Facebook for the Enterprise”
Salesforce.com has introduced a new enterprise collaboration application called Salesforce Chatter . A representative for the company bills it as a "Facebook for the Enterprise." "Content, applications and people will now have profiles, feeds and groups, enabling them to be deeply connected," she tells WebProNews. "In addition, developers will now be able to use the Salesforce Chatter platform to build social enterprise applications, and all 135,000 native Force.com applications will instantly become social." Salesforce Chatter lets users collaborate securely in real time with: - Profiles - Status updates - Feeds - Groups - Social Apps - Social Content (docs, spreadsheets, presentations, etc.) - Social Sharing Model - Twitter and Facebook - AppExchange (apps build on Force.com platform) - Mobile (available for BlackBerry, Windows Mobile device and iPhone) The Salesforce Chatter social platform includes a rich set of pre-built social components. Developers will be able to add profiles, status updates, groups functionality, feeds, and social content to apps. There is a set of APIs that let developers push data from any app into Chatter feeds, and there are Google, Facebook, and Twitter developer toolkits. Salesforce Chatter will launch in 2010, and will be included in all paid editions of Salesforce CRM and Force.com. A new Chatter Edition will be sold for $50 per user, per month and will include Salesforce Chatter, Salesforce Content, and Force.com. Related Articles: > Adobe Teams With Salesforce on New Flash Builder > Salesforce Launches Mobile App Update for iPhone 3.0 OS > Salesforce Gives Force.com Users Free Sites Continue reading
A Few Guidelines for Drafting Social Media Guidelines
For all of the great opportunities that can come from social media, there are plenty of negatives that come with it as well. This is of course why many businesses are hesitant to adopt social media strategies and/or let their employees engage with different social networking tools. It is also why many of the companies that do have social media strategies in tact, and do allow employees to use these tools have guidelines in place. Does your company have social media guidelines? Continue reading