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Tag Archives: social-media
Is Twitter Ready For Mainstream Real-Time Search?
If you are a Twitter user, you have probably experienced errors trying to use the service a time or two. In fact, Twitter being "over capacity" is so common on Twitter that the "Fail Whale", which is displayed in such instances has something of a cult following. People even wear T-shirts sporting the image. Despite said following, you have to wonder how long this is going to go on. Hasn't Twitter had ample time to correct the issue of frequent "fails" by now? Twitter has grown rapidly over the last couple years in terms of users, and has etched its place into pop culture. Still, errors continue to plague the service and its users. To be fair, the problem doesn't usually last long. Often, you can try to access it a minute after an error and carry on just fine...until the next time. The problem is that there's always a next time, and that next time doesn't seem to usually be too far off. Yet users don't seem to really mind this frequent issue. Surely it has annoyed many to no end, but the issue is not something that often makes mainstream headlines - not like when something like Gmail goes down, which is a much more rare occurrence. Perhaps it is the transparency of the issue that Twitter employs. It updates the Twitter Status Blog daily most of the time to alert users of known issues, but nothing they ever do seems to truly correct the problem of frequent disruption. 2010 promises to be a huge year for Twitter. They're opening up the firehose to developers , which means Twitter applications will be able to do a lot more things, and a lot more apps will likely be built as a result. Combine that with the fact that Google is now showing real-time results from Twitter in its own search results for many queries. It's hard to imagine that Twitter won't grow significantly more in usage next year as it is thrust even more in people's faces. Is Twitter really prepared to handle the kind of growth that could be in store for it? Is this frequent disruption going to continue or will the problem get better? Some companies may be worried about their own reputation with Google showing real-time Twitter results on SERPs. If Twitter continues to be frequently "over capacity", how will that bode for Twitter's own reputation with the public (many of who are already skeptical of the service's potential)? Continue reading
Posted in Business, Pay-Per-Click
Tagged frequent, issue, rare occurrence, search, social-media, time doesn, twitter, twitter-status
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Media Tactics For Ranking In Real-Time Search
The advent of real-time search has led to the need for real-time search engine optimization (SEO). Continue reading
Posted in Business, Pay-Per-Click
Tagged brand managers, Business, chicago, cnn, search, senior-director, shelf life, social-media, videos
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Small Businesses And Social Media
Early this year, Burger King made waves with a "Whopper Sacrifice" Facebook app. Continue reading
Posted in Business, Pay-Per-Click
Tagged bad luck, burger-king, dislike, facebook, laycock, long term relationships, omnipresence, sales, small-business, social-media, tabke, videos
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New Film Website Offers 12,000 Clips From Major Studios
Clip sharing site Movieclips.com has launched in beta with a catalogue of more than 12,000 two-minute streaming clips. Movieclips has struck licensing deals with six major Hollywood studios including 20th Century Fox, MGM, Paramount, Sony, Universal and Warner Bros. The clips are available for free on an ad-supported network that links to third-party sites where users can rent or purchase full length films. Movieclips features a video player that can be embedded in social networks like Facebook and MySpace, and shared on blogs, Twitter and other personal websites. Users can search the site based on dialogue, mood or actor as well as browse by subject such as best kiss, tearjerkers, birthdays, holidays, awkward moments, scariest bad guy and best fight scenes. "Our goal was to build a place where we could easily find, watch, and share all the best movie scenes," said Co-Founder and CEO Zach James. "Our content partners are incredible. They made it possible for us to build the greatest collection of licensed movie clips online today. It's pretty cool to be able to send a clip from Sixteen Candles to my sister on her birthday or a Wayne's World 'Party on!' clip to my friends on a Friday night." Continue reading
Facebook Cracks 350 Million Users, Adjusts Privacy Settings
Facebook founder Mark Zuckerberg announced last night that the social network now has over 350 million users around the world. The number indicates continued strong growth, because just in September, Facebook announced that it has surpassed 300 million. In early November, it was reported that Facebook had reached at lest 325 million. Zuckerberg announced the news in an open letter, which was made available on the company blog, and linked to from a prominent spot on users' Facebook homepage. The letter was not written simply to brag about the impressive number, however. Zuckerberg also addressed steps Facebook is taking to improve user privacy as it continues to grow . Here's a sample of the letter : Facebook's current privacy model revolves around "networks" — communities for your school, your company or your region. This worked well when Facebook was mostly used by students, since it made sense that a student might want to share content with their fellow students. Over time people also asked us to add networks for companies and regions as well. Today we even have networks for some entire countries, like India and China. However, as Facebook has grown, some of these regional networks now have millions of members and we've concluded that this is no longer the best way for you to control your privacy. Almost 50 percent of all Facebook users are members of regional networks, so this is an important issue for us. If we can build a better system, then more than 100 million people will have even more control of their information. Facebook's plan involves removing regional networks completely and allowing users choose who can see their content: friends, friends of friends, or everyone. Facebook is also adding the ability to control who sees any particular piece of content a user creates or uploads. This has been a heavily requested feature. Finally, the privacy settings page will consolidate some of the settings to make them simpler. As Facebook begins integrating its new changes, it will be reminding users to review/update their privacy settings. Users will see a message about it soon. Continue reading
Posted in Business, Pay-Per-Click
Tagged 100 million, Business, cracks, facebook, facebook-most, fellow students, india, reached-at-lest, review and story, social, social-media, social-networks, zuckerberg
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