Tag Archives: search google

Google Tries To Connect AdWords Users With Experts

Posted on December 28, 2009 by cgseo

Companies that need a little help with AdWords may now find it easier to receive some thanks to Google. Continue reading →

Posted in Business, Pay-Per-Click | Tagged advertising, alert options, beta, bit-reminiscent, blurb, celebrities, google-gives, google-search, hat tip, nbsp, product-listing, related articles, search advertising, search google, tim cohn | Leave a comment

Google Makes a Second Real-Time Search Announcement

Posted on December 10, 2009 by admin

This may be the year of real-time search, but this week alone has captured much of the attention related to the subject. Yahoo is rolling out something close to real-time search today, and of course the big news is that Google has begun incorporating real-time search results right into its regular SERPs. Google has now made another real-time search-related announcement in that they are now offering Twitter integration with the Google Search Appliance. Google Search Appliance can now show users tweets next to their internal Search Appliance results. "Social information is important for businesses: employees searching for information needed to do their jobs benefit from real-time news too," says Cyrus Mistry, Product Manager, Google Enterprise Search. "They might be developing a new breakfast cereal, or designing a marketing plan for a clothing line, or writing strategy report for a political campaign. In all of these cases, understanding what is being said just as Twitter users are saying it can be invaluable." It looks something like this: "Customers have told us that placing web results next to intranet ones often allows employees to think differently about a particular topic and approach it in new ways," says Mistry. "By integrating enterprise search with more of the information that exists in the cloud, like tweets, employees can more easily leverage the wisdom of the crowd." Google says it should take no more than fifteen minutes to get the Twitter box up and running on Google Search Appliance. The option is available to enable it for only some users, or you can set up to let all users have access. You can also set it up to let users choose for themselves whether or not they want Twitter results. More information about set-up and integration is available here and here . Continue reading →

Posted in Business, Pay-Per-Click | Tagged breakfast cereal, clothing line, course-the-big, google-search, jobs, real time news, review and story, search google, wisdom | Leave a comment

Google Shares Search Predictions

Posted on December 5, 2009 by admin

This time of year everybody likes to start making predictions about where industries are heading. This is especially true in the search industry. My guess is that we will see quite a few pieces this month regarding where search is going in 2010. These can make for entertaining reads and get the mind going with regards to how we are going to have to plan for an ever-changing future of search engine marketing. Share your own predictions for search here . When Google itself comes out with predictions for where search is headed, things get even more interesting. This is obviously because Google is such a huge and critical part of the search landscape. Google's Matt Cutts discussed some of his own predictions for search in a recent upload to Google's Webmaster Central YouTube channel. One thing Matt stressed is that Google is always looking for new types of data to search. He gave examples of searching email with Gmail, books with Google Book Search, and patents with Google Patent search. He predicts Google will continue this trend and find more data sources to provide search functionality for. Another prediction he gave was that Google will continue to improve search over harder problems. Specifically, he noted things like determining what is really going on with the words in documents and in queries - semantic search if you will. "A lot of people think that if you type in 'A B C,' all Google does is crawl the web and return pages that match 'A,' 'B,' and 'C'. And that's not it," says Cutts. "We do a lot of sophisticated stuff. Think about synonyms, morphology...all sorts of ways where we can kind of find out, 'oh, this is really related to them conceptually.' Whether you want to call it semantic stuff or statistical processing, we do a lot of stuff to try and return relevant documents." As part of this prediction, Cutts says Google will continue trying to find new ways to extract "good data" from the web. He mentions Google Squared (which is still in an experimental stage) Continue reading →

Posted in Business, Pay-Per-Click | Tagged book search, critical-local, google squared, morphology, patents search, planets, review and story, search, search google, search industry, search-engine, semantic search, time, videos | Leave a comment

Google Enhances Real Estate Search

Posted on November 20, 2009 by admin

Google has added some new real estate search features to Google Maps. Earlier this year, Google expanded this functionality by letting you select "real estate" from the "more" menu. Now you can just search for "real estate" or other real estate-related geographical queries and get listings. "The idea is to make it really easy for you guys - you tell us what you want, and we get it back to you! Of course, we'll continue to work to return the best results for all your Google Maps queries, whether you're looking for local businesses, geographic features, or your perfect home," Google says in an announcement on its Australian blog. Are you familiar with Google's Place Pages ? These are pages for businesses that Google creates for listings in Google Maps. They launched this feature earlier this year also. Now real estate listings have their own place pages as well. "Now clicking the 'more info' link next to a listing takes you to a faster, easier-to-read page that gives you all of the information we have about a listing: photos, inspection times, videos, details, a Street View preview and nearby public transit information if available, allowing you to quickly find the listing you want and click through to the sources of the listing," explains Google. As Matt McGee at Search Engine Land points out , Google has shown individual property info for a while now, but this provides a much more user-friendly approach. Google Maps may start to be considered the place to go to find real estate online. Continue reading →

Posted in Business, Pay-Per-Click | Tagged amp nbsp, Business, functionality, google-maps, google-search, listing, maps, mcgee-at-search, place pages, public transit, real estate listings, real estate search, search google, search-engine, street | Leave a comment

Google Testing a Revamp of the Search Results Page

Posted on November 19, 2009 by cgseo

Google is testing a new user interface for its search options feature. If you are unfamiliar with the search options feature, it is the link on your search results page that says "show options" and brings up a menu on the left-hand side of the screen providing a number of ways to filter your results. According to Danny Sullivan at Search Engine Land, a "small number" of Google users will see the new interface starting today. The aim of the new interface is to provide users with a cleaner display. Sullivan says that if the testing goes well, Google may roll it out after the New Year . He quotes Google's Marissa Mayer as saying, "We're basically looking at a new look and feel for Google. It's an overall cleaning up of the search engine results page." Do you think Google's results pages need a new look and feel? Talk to ArisYulianta and Friends... what you think . Images of this new look and feel look strangely familiar - similar to that of a certain "decision engine." Take a look: Of course, the Google's search options and Bing have been compared in the past (and other search engines utilize a similar design too for that matter), in terms of the general layout. Their functionalities differ on various levels. It's important to note that this will just be how the search results pages will look, without having to click the search options link to get to it. There has been discussion in the past about how much users actually use Google's search options, simply because the feature is easy to overlook. Such a change would put the options right in your face. Continue reading →

Posted in Business, Pay-Per-Click | Tagged danny sullivan, google-launches, left hand side, marissa-mayer, redesigns, search, search google, search-results, thoughts, wonder-wheel | Leave a comment

Google May Change Your Page Titles

Posted on November 11, 2009 by admin

In case you were not aware, Google "reserves the right" to change the titles of your pages in search results. Google's Matt Cutts has released a video discussing why and how they go about doing this. Cutts says Google wants to show the titles that it thinks are most useful. "For example, suppose the title of your page is 'Untitled' or if there is no title. If that's the case, we try to show a relevant, useful title." "We reserve the right to try to figure out what's a better title, what's a more descriptive title or snippet to show the users," he continues. According to Cutts, if you have a title that's really long, they may still use that in their scoring, but in the snippet, they might try to find a "better title." This is presumably based on what the user is looking for. As Cutts has said in the past, sometimes Google will use snippets right from the Open Directory Project (DMOZ). Sometimes, they'll simply use snippets from the page or the meta description tag. "We do a bunch of different things to find the best description that we can," he says. "If you have a bad title or a title that we don't think helps users as much, we can try to find a better title, and one we think will be an informative result so that users will know whether that's a good result for them to click on," he says. Have you noticed Google changing your titles? Did they find better ones? Discuss here . Related Articles: > Why Your Email Address May Show up in Google Search Results > Why Your Robots.txt Blocked URLs May Show up in Google > Does Google Recognize the Name of Your Business? Continue reading →