Tag Archives: search-engine

Tips for Promoting Your Online Videos

Online video is an increasingly populur medium from both users' standpoints and business' alike. When done right, it can be a great way to increase engagement and spread brand awareness. It can also be used for search engine optimization purposes. I'm sure you've noticed videos come up in the blended search results for many queries. WebProNews fired a few questions at Benjamin Wayne, CEO of Fliqz , a Video hosting firm to see if he had some good tips to offer our readers. The following is the product of our Q&A. Do you have tips for online video promotion? Continue reading

Posted in Business, Pay-Per-Click | Tagged drive traffic, goal, hosting firm, publisher, search, search-engine, seo, video producers, video sites, video submission | Leave a comment

Google Shares Search Predictions

This time of year everybody likes to start making predictions about where industries are heading. This is especially true in the search industry. My guess is that we will see quite a few pieces this month regarding where search is going in 2010. These can make for entertaining reads and get the mind going with regards to how we are going to have to plan for an ever-changing future of search engine marketing. Share your own predictions for search here . When Google itself comes out with predictions for where search is headed, things get even more interesting. This is obviously because Google is such a huge and critical part of the search landscape. Google's Matt Cutts discussed some of his own predictions for search in a recent upload to Google's Webmaster Central YouTube channel. One thing Matt stressed is that Google is always looking for new types of data to search. He gave examples of searching email with Gmail, books with Google Book Search, and patents with Google Patent search. He predicts Google will continue this trend and find more data sources to provide search functionality for. Another prediction he gave was that Google will continue to improve search over harder problems. Specifically, he noted things like determining what is really going on with the words in documents and in queries - semantic search if you will. "A lot of people think that if you type in 'A B C,' all Google does is crawl the web and return pages that match 'A,' 'B,' and 'C'. And that's not it," says Cutts. "We do a lot of sophisticated stuff. Think about synonyms, morphology...all sorts of ways where we can kind of find out, 'oh, this is really related to them conceptually.' Whether you want to call it semantic stuff or statistical processing, we do a lot of stuff to try and return relevant documents." As part of this prediction, Cutts says Google will continue trying to find new ways to extract "good data" from the web. He mentions Google Squared (which is still in an experimental stage) Continue reading

Posted in Business, Pay-Per-Click | Tagged book search, critical-local, google squared, morphology, patents search, planets, review and story, search, search google, search industry, search-engine, semantic search, time, videos | Leave a comment

The Young Are More Likely To Respond To Mobile Advertising

It appears that it is finally safe to say that if mobile hasn’t completely arrived it is certainly in the room and recognized for its potential. Should we declare 2010 as the ‘Year of Mobile’? Sure, why not. There will be others and honestly it means nothing to hype it. Let’s look at what’s actually going on at street level. Over at the ZDNet’s Continue reading

Posted in Business, Pay-Per-Click | Tagged advertising, bernstein, Business, larry dignan, mobile, mobile ads, nbsp, phrase, respond, review and story, search-engine, separation, smartphone | Leave a comment

Google Puts Its Own Dictionary in the Spotlight

Google Dictionary is in the spotlight because Google is now using it for its "definition" link on search results pages for word searches. Previously Google pointed users to Answers.com. Mark Milian at the LA Times brought this change to the industry's attention , saying that Google was "quietly" rolling out its own dictionary. Google Dictionary has actually been around for a while, but "quietly" is still an accurate adverb for Google's promotion of the service. The service is worth bringing to the attention of the masses, because it showcases yet another area where Google is attempting to "organize the world's information." Definitions are a significant part of that. Of course this isn't the only way Google users can access word definitions. The search engine has long had a search operator in place, which allows users to simply type "define:" before the word they wish to look up in order to get a set of definitions from various sources. The search operator is perhaps a more convenient way to access definitions via Google, but Google Dictionary itself has some extra frills. For example, you can "star" words just as you would star a message in Gmail or an article in Google Reader. That way you have it in a list for quick future reference. Google Dictionary also gives you quick access to nearly 30 dictionaries for different languages. Google's integration of its dictionary service into its search results is not the only example of a translation feature going into mainstream Google Search. Google is also in the process of rolling out a "Translated Search Option." Continue reading

Posted in Business, Pay-Per-Click | Tagged amp, different languages, google-dictionary, google-feature, industry, mainstream, reference dictionary, search options, search-engine, search-operator, showcases, spotlight, translation feature, which allows users, word definitions | Leave a comment

Microsoft’s Bing Down for 45 Minutes

Microsoft's Bing.com search engine is facing a mini PR crisis after going down for 45 minutes last night starting at 7:10 PST. Microsoft used its Twitter account and blog to keep Bing visitors and fans informed: From Twitter : Continue reading

Posted in Business, Pay-Per-Click | Tagged configuration change, detection, incomplete results, nbsp, online, online-services, outage, pacific-time, queries, satya-nadella, search, search-engine, time users | Leave a comment

Perfect 10 Comes Out Swinging at Google Again

Those who have been following the search industry for some time, may recall that Google had some legal issues with the (former) magazine Perfect 10 (nsfw). The company, which ceased publication of its magazine, but still operates on the web, has issued a press release saying that its five year battle with the search giant is "about to heat up." This week, Perfect 10 completed its filing of a motion for sanctions against Google in the U.S. District Court for the Central District of California. Perfect 10 is accusing Google of "widespread discovery abuse," which the company says includes multiple violations of three separate court orders. Perfect 10's legal feud with Google began back in 2004. The case dealt with Google's use of thumbnails from Perfect 10's site. It was essentially a question of whether or not that was considered fair use. Google had eventually lost the case, but the ruling against Google had been tossed out by an appeals panel . That was in 2007. However, it did not end there. Fast forward to now. "Google appears to have the view that it is above the law," says Perfect 10 President, Dr. Norm Zada. "We spent a great deal of time and effort obtaining Court orders requiring Google to produce documents critical to our case. In our view, Google has not complied with those orders." Perfect 10 says the case revolves around the Digital Millennium Copyright Act (DMCA), which was passed by Congress in 1998 to address issues concerning copyright infringement on the Internet. "Under the DMCA, a search engine such as Google may receive limited immunity from monetary damages for copyright infringement if it complies with the requirements of the DMCA," Zada says. "The search engine must act expeditiously to remove or disable access to infringing material upon receiving notice of infringement from the copyright owner, and it must adopt a procedure so that copyright holders will not have to provide the search engine with notices about the same infringing material or the same infringers over and over." Perfect 10 says it has argued that Google has "failed to satisfy" these things. Perfect 10 says a judge ordered Google to produce its DMCA log, which the company says is defined as "a spreadsheet-type document summarizing DMCA notices received, the identity of the notifying party and the accused infringer, and the actions (if any) taken in response." Perfect 10 is insisting in its press release that Google has violated multiple court orders, and that Perfect 10 can't "fairly litigate the case" without such documents. Continue reading

Posted in Business, Legal, Pay-Per-Click | Tagged amp, case, congress, digital, fairly-litigate, immunity, internet, law, Legal, motion for sanctions, perfect, search, search industry, search-engine, time | Leave a comment

Google Offers Some Disturbing Suggestions

Google's "suggest" feature can be quite useful. It can save you time when typing your query if you happen to be searching for something that a lot of others have searched for before you. The feature is even useful for Google itself, because a while back, they began incorporating ads into it . Google Suggest has some problems though. This is nothing new. People have discovered some strange suggestions from time to time. One that has been discussed around the web frequently this year for example, is Google's suggestion of " Why wont my parakeet eat my diarrhea " when a user begins a query with "why won't". This one has even repeatedly made it onto the Google Hot Trends list. That one was kind of funny (if that's your sense of humor), but Barry Schwartz at Search Engine Roundtable is pointing to a more disturbing set of suggestions from the search engine. When a user begins a query with "little kids," the very first suggestion is "little kids having sexs". Among the other suggestions on the list are "little kids dancing nasty," and "little kids grinding." Schwartz Continue reading

Posted in Business, Pay-Per-Click | Tagged ads, aforementioned, nbsp, parakeet, roundtable, search, search-engine, strange suggestions, suggestions, time, time one, trends | Leave a comment