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YouTube: Rush Limbaugh Says Nothing Was Wrong

admin — Fri, 01 Jan 2010 23:16:20 +0000

Rush Limbaugh was released from the hospital today and says doctors found nothing wrong. It makes you wonder if the thousands of hysterical people wishing Rush Limbaugh death on Twitter are feeling a little foolish. Continue reading →

Liberal Twitter Users Rejoice at Rush Limbaugh’s Hospitalization

admin — Thu, 31 Dec 2009 04:26:38 +0000

Health Update from RushLimbaugh.com Continue reading →

Google Loses Domain Name Dispute

cgseo — Wed, 30 Dec 2009 21:21:49 +0000

Google's empire hasn't exactly crumbled, and to be honest, the average person will probably never even realize what's happened. Continue reading →

Good News For Facebook: Virtual Stuff “To Make Billions”

cgseo — Wed, 30 Dec 2009 19:08:36 +0000

Facebook - along with a few other social sites and the developers of games for them - may be in for a great few years. Continue reading →

Pepsi Shifting NFL Ad Dollars Online

admin — Wed, 30 Dec 2009 15:05:52 +0000

In what may be a mini ‘bell weather moment’ in advertising, Pepsi has decided to keep its usual Super Bowl advertising money in its bank account. While they are not exactly saving it they are certainly redirecting it to online opportunities. I say this is a potential ‘bell weather’ moment because it ends a streak of 23 consecutive years where Pepsi has advertised during the event that attracts some of the largest viewing audiences in the history of television. So what is Pepsi saying with this move? It’s more like a question they are asking the NFL and the advertising world that has made such a big fuss over Super Bowl ads for years: Where’s the value? Not to worry about the NFL though because they are still getting Pepsi-bucks……just not in a big chunk for the big game. Compete tells a little more Pepsi is already a large sponsor of the NFL, having paid millions back in 2002 to replace Coke for the title of the official soft drink of the NFL. The company also sponsors Rookie of the Week section on NFL.com. So the big moment is more about the how Pepsi is deciding to spend its money rather than with whom. The NFL is a marketing juggernaut (I had to use that word before the close of 2009) and will remain so. Even the NFL though is going to have to adjust to the dollars that are moving online that once fueled the just as important Super Bowl activity of watching and rating the advertisements. If last year was any indication that ‘pastime’ may be on the decline as well as many companies didn’t even create specific ads for the big game but simply rehashed old ones. Kinda takes the fun out of it, doesn’t it? So why is Pepsi seeing the online space as the way to go? Compete shows a little data below that may become the new version of the old ‘Pepsi Taste Challenge”. Even more interesting are the differences in competitive share of visitors to Pepsi and Coke sites between control and exposed consumers. Among the control group, Pepsi captures only 16% of visitors versus a lion’s share of 84% for Coke. However, the numbers are completely reversed among the exposed group. So what is your thought about the days of the big Super Bowl advertising buys and the excitement around the creativity of the ads? Are the days of Super Bowl ads being a huge deal going the same way as my NY Giants (meaning directly south and in the toilet)? Your thoughts? Comments

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Pepsi Shifting NFL Ad Dollars Online

Facebook’s Merry Christmas: Becomes Most Visited US Site

cgseo — Tue, 29 Dec 2009 15:51:10 +0000

According to new statistics from Hitwise, a lot of people may not have done the Norman Rockwell thing this holiday season, gathering around a fire with family members. Continue reading →

Hulu Falls Short In Comparison To Blockbusters

admin — Mon, 28 Dec 2009 22:26:42 +0000

If you massage the stats enough, Hulu's an entertainment giant, hanging neck and neck with this year's most popular movies. Continue reading →

Stone Makes “Several Billion Tweets Per Hour” Prediction

admin — Mon, 28 Dec 2009 21:07:50 +0000

To some degree, it's part of a cofounder's job to act as a corporate cheerleader; a pessimist could hurt his company by scaring people away. Continue reading →

Average Person Spends 13 Hours a Week Online

admin — Wed, 23 Dec 2009 15:55:38 +0000

Harris Interactive has released the findings of its latest poll on Internet users. This doesn't come as much of a shock, but people are spending more time online these days. According to the poll, adult Internet users are spending an average of 13 hours a week online." Of course, people's usage varies greatly; one in five (20%) of adult Internet users are online for only two hours or less a week while one in seven (14%) are spending 24 or more hours a week online," says Harris. The firm presents the following as highlights from the poll: - The age groups that spend the most time online are those aged 30-39 (18 hours) and those aged 25-29 (17 hours) and 40-49 (17 hours). - Half (50%) of all those online bought something on the Internet in the last month. Continue reading →

Mozilla Exec: Mobile Version Of Firefox Almost Here

cgseo — Tue, 22 Dec 2009 22:25:16 +0000

The mobile version of Firefox - also known as Fennec - is almost ready to launch. Continue reading →