Tag Archives: profiles

Survey Finds Facebook Most Popular Communication Tool

Posted on December 11, 2009 by cgseo

Facebook (96%) is now the most popular communication tool, followed by SMS (93%) and email (91%), according to a new survey from Prompt Communications. When consumers were asked which method they used most frequently to communicate, 37 percent said SMS followed by Facebook and the phone at 28 percent. Respondents feel that email is now less important than social media, but only 20 percent said they could live without it entirely. "Facebook is the most popular social network in the world, with over 350 million users, so it should come as no surprise to discover that people are using it as a primary tool for communication," said Hazel Butters, CEO of Prompt Communications . "However, our survey results also show that people are still using more established methods of communication, from the phone to email. It is important for organizations to understand these trends if they want to reach their customers exactly where and how they would like to be reached. As attitudes change and new methods of human interaction develop, businesses must stay ahead of the trends." Many people have concerns about their employers seeing their personal information, with 73 percent worried that their bosses will view their profiles on social networks. When it comes to their family's access only 27 percent would not want family members to see their profiles. People overall believe that advances in technology have created a negative effect on their lives and interpersonal communications. More than half (60%) believe communication relies too much on technology, while 71 percent feel social media is making communication less personal. Despite these reservations, people are still using social media regularly. More than a quarter (28%) of respondents said they could only go one week without using social media. Related Articles: > Facebook Forms Board For Online Safety > Facebook Cracks 350 Million Users, Adjusts Privacy Settings > Nearly Half Of Consumers Would Recommend A Product On Facebook Continue reading →

Posted in Business, Pay-Per-Click | Tagged communication tool, hazel-butters, methods of communication, new survey, online-safety, profiles, review and story, trends | Leave a comment

Facebook Profiles Reflect True Personality

Posted on December 5, 2009 by admin

Social networks such as Facebook are being used to express and communicate genuine personality, instead of an exaggerated identity, according to new research from psychologist Sam Gosling at The University of Texas at Austin. "I was surprised by the findings because the widely held assumption is that people are using their profiles to promote an enhanced impression of themselves," said Gosling of the more than 700 million people worldwide who have online profiles. "In fact, our findings suggest that online social networking profiles convey rather accurate images of the profile owners, either because people aren't trying to look good or because they are trying and failing to pull it off." Gosling and a team of researchers collected 236 profiles of college-aged people from the United States (Facebook) and Germany (StudiVZ, SchuelerVZ). The researchers used questionnaires to assess the profile owners' actual personality characteristics as well as their ideal-personality traits (how they wished to be). The personality traits include: extraversion, agreeableness, conscientiousness, neuroticism and openness. In the study, observers rated the profiles of people they did not know. These ratings were then compared to the profile owners' actual personality and their ideal personality. Personality impressions based on online social network profiles were accurate and were not affected by profile owners' self-idealization. Accuracy was strongest for extraversion, mirroring results of face-to-face meetings and lowest for neuroticism. Those findings were consistent with previous research showing that neuroticism is difficult detect without being in person. "I think that being able to express personality accurately contributes to the popularity of online social networks in two ways," said Gosling. "First, it allows profile owners to let others know who they are and, in doing so, satisfies a basic need to be known by others. "Second, it means that profile viewers feel they can trust the information they glean from online social network profiles, building their confidence in the system as a whole." Related Articles: > Yahoo Deepens Integration With Facebook > Facebook Cracks 350 Million Users, Adjusts Privacy Settings > Nearly Half Of Consumers Would Recommend A Product On Facebook Continue reading →

Posted in Business, Pay-Per-Click | Tagged Business, genuine personality, ideal, neuroticism, profile, profiles, social-networking, study, true personality | Leave a comment