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Tag Archives: percentage points
Google Most Popular Site Among Seniors
The number of seniors actively using the Internet has increased by 55 percent to 17.5 million over the last five years, according to a new report from Nielsen. Among people 65+, the growth of women in the last five years has outpaced the growth of men by 6 percent. More seniors are also spending more time online. Time spent on the Internet by seniors increased 11 percent in the last five years, from 52 hours per month in November 2004 to just over 58 hours in 2009. "The over 65 crowd represents about 13% of the total population and with this increase in online usage, they are beginning to catch up with their offline numbers," said Chuck Schilling, research director, agency & media, Nielsen's online division. "Looking at what they're doing online, it makes sense they're engaged in many of the same activities that dominate other age segments - e-mail, sharing photos, social networking, checking out the latest news and weather - and it's worth noting that a good percentage of them are spending time with age-appropriate pursuits such as leisure travel, personal health care and financial concerns." Online seniors participate in a variety of activities, from email to bill paying. Checking personal email was the top online activity for the majority (88.6%) of seniors in the last 30 days. Viewing or printing online maps and checking the weather were the second and third most popular activities, with 68.6 and 60.1 percent, respectively. The most popular online destination for people over 65 in November 2009 was Google Search, with 10.3 million unique visitors. Windows Media Player and Facebook ranked in the second and third position with 8.2 million and 7.9 million visitors, respectively. Overall, the number of unique visitors who are 65 or older on social networking and blogs has jumped 53 percent in the last two years. 8.2% of all social network and blog visitors are over 65, just 0.1 percentage points less than the number of teenagers who visit these sites. Continue reading
Posted in Business, Pay-Per-Click
Tagged attention, facebook, google-search, growth, internet, leisure travel, media, percentage points, schilling, search-factors, search-results, sharing photos, spending time
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Cyber Monday Sales Reach $887 Million
Cyber Monday sales were up 5 percent compared to a year ago reaching $887 million and matching the heaviest online spending day on record, December 9, 2008, according to the latest report from comScore. "We've seen an encouraging start to the online holiday shopping season and it would appear that retailers' aggressive and early marketing efforts have so far succeeded in persuading consumers to open their wallets online," said comScore chairman Gian Fulgoni. "Thanksgiving Day and Black Friday were atypically strong online sales days this year, and Cyber Monday has continued that trend by outperforming the season-to-date average growth rate and matching last year's record day of $887 million in online spending. Now, it will be important to see if spending continues to grow over the balance of the season -- because the heaviest spending day online typically occurs in mid-December." Cyber Monday's 5 percent growth in sales versus a year ago was driven mainly by an increase in the number of buyers, reflecting consumers' increasing comfort with online buying, while average spending per buyer was down slightly. Specifically, the number of online buyers grew 6 percent to 8.7 million, while the average dollars spent per buyer declined 2 percent to $102.19. On Cyber Monday this year, more than half of dollars spent online at U.S. websites took place from work computers (52.7%), an increase of 2.3 percentage points from last year. Buying from home made up the majority of the remaining share (41.6%) while buying from international locations accounted for 5.8 percent. "comScore data have shown that Cyber Monday online sales have always been driven by considerable buying activity from work locations," said Mr. Fulgoni. "That pattern hasn't changed. After returning from the long Thanksgiving weekend with a lot of holiday shopping still ahead of them, many consumers tend to continue their holiday shopping from work. Whether to take advantage of the extensive Cyber Monday deals offered by retailers or to buy gifts away from the prying eyes of family members, this day has become an annual ritual for America's online holiday shoppers." Continue reading