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Google’s One-Minute Guide to Search-Based Keywords

admin — Sat, 02 Jan 2010 13:00:11 +0000

Google has put together a one-minute guide to using its Search-based Keyword tool. The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site. "Millions of people use Google each day to find products and services by searching on various keywords," says Dan Friedman of Google's Inside AdWords Crew. "This means that by including all keywords that are relevant to your product or service in your campaigns, you can ensure you can ensure that you will reach a greater set of potential customers. To help you do this, you can use the Search-based Keyword Tool to quickly identify relevant keywords which aren't yet included in your AdWords campaigns." The guide follows: Earlier this year, Google made some improvements to the search-based keyword tool. The company not only expanded the reach to Australia, Canada, China, Japan, and New Zealand in addition to the US and the UK, but users can also now select the currency they'd like to see suggested bids in on the setting page. Google also added some customization features to the tool this year that could lead to more targeted results for users. These include language/country-specific results and ad/search share filters. Have You Read This? > Google Improves Search-Based Keyword Tool > Google Launches Search-Based Keyword Tool > Internal AdWords Tool Raises Rumors About Rankings

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Google’s One-Minute Guide to Search-Based Keywords

Google Gets Patent For YouTube Gaming

admin — Wed, 30 Dec 2009 15:56:41 +0000

Using YouTube may become a much less passive experience in the near future. Continue reading →

Is PPC More Important to a New Site Than SEO?

admin — Tue, 29 Dec 2009 15:00:20 +0000

In a recent article , we looked at a debate over what is better between search engine optimization and pay-per-click. Of course both should be used typically, but on a recent panel at SES Chicago, participants were asked to pick a side to highlight the benefits of each compared to the other. It made for some pretty interesting conversation. Both SEO Continue reading →

Average Person Spends 13 Hours a Week Online

admin — Wed, 23 Dec 2009 15:55:38 +0000

Harris Interactive has released the findings of its latest poll on Internet users. This doesn't come as much of a shock, but people are spending more time online these days. According to the poll, adult Internet users are spending an average of 13 hours a week online." Of course, people's usage varies greatly; one in five (20%) of adult Internet users are online for only two hours or less a week while one in seven (14%) are spending 24 or more hours a week online," says Harris. The firm presents the following as highlights from the poll: - The age groups that spend the most time online are those aged 30-39 (18 hours) and those aged 25-29 (17 hours) and 40-49 (17 hours). - Half (50%) of all those online bought something on the Internet in the last month. Continue reading →

The Things People Looked for Pictures of on Twitter in 2009

admin — Wed, 16 Dec 2009 22:14:07 +0000

Earlier, we looked at Twitter's top trending topics of 2009 . They broke it down into several top ten lists based on various categories. Yfrog , a site that hosts images and videos for people to share on Twitter, has shared its top ten image searches for 2009. In other words, this is a reflection of what people are looking for images of on Twitter. Granted, Yfrog is not the only service that people use to share pictures on Twitter. TwitPic is an obvious one. Still, Yfrog is a reasonably popular one, and it would be hard to believe if TwitPic's list was too different. Here's Yfrog's Top 10 of 2009 1. New Moon / Twilight 2. Jonas Brothers 3. Tiger Woods 4. Michael Jackson 5. Halloween / costume 6. iPhone 7. Adam Lambert 8. Kanye West / RIP Kanye West 9. Iran election 10. Miley Cyrus "In 2009 posting pictures and videos to sites like Facebook and Twitter became standard practice for the tech savvy," a YFrog representative tells WebProNews. "Instant media sharing defined not only a new form of citizen journalism, but revolutionized how pop culture, politics and current events are captured and shared globally." This is only one of the many top ten of 2009 lists we have covered, and don't be surprised if there are more. Check out some of the other 2009 lists in the related articles and get ready for a new year. Related Articles: > What the Most People Watched on YouTube in 2009 > The Most Searched For Terms of 2009 > Death, Disease, Money, and Twitter on Bing > The Definitions That People Didn't Know in 2009 > What People Talked About on Twitter Most in 2009

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The Things People Looked for Pictures of on Twitter in 2009

The Most Searched For Terms of 2009

cgseo — Wed, 16 Dec 2009 18:14:08 +0000

Experian Hitwise announced that it has found Facebook to be the top search term overall for the year 2009 after analyzing the top 300 search terms for the year. This is the first year Facebook has been the top search term, and it accounted for 0.67% of all searches, according to the research firm. Variations of the term Facebook actually accounted for four of the top twenty-five terms, the firm says. "Facebook" itself moved up from the 10th spot in 2008 to the top spot in 2009. Although MySpace has taken a lot of flack in recent memory, as Facebook has gained popularity, MySpace was still the second most-searched term in 2009, according to Experian Hitwise. It had been the top term for the previous three years. Following MySpace on the list was Craigslist, YouTube, and Yahoo Mail. "Analysis of the search terms reveals that social networking–related terms dominated the results, accounting for 2.48 percent of the top 300 searches," a representative for Experian Hitwise tells WebProNews. Continue reading →

What People Talked About on Twitter Most in 2009

admin — Wed, 16 Dec 2009 15:09:41 +0000

Twitter has broken down the top ten trending topics of 2009 for a variety of categories: news events, people, movies, tv shows, sports, and technology, as well as the top ten hashtags used. "Since it's the end of the year, we thought it would be interesting to review the topics and issues that captured global attention over the year," says Twitter Chief Scientist Abdur Chowdhury. "In 2009, Twitter’s Trending Topics helped us understand what was happening around the world showing us that people everywhere can be united in concern around important events; excited about a new movie; or geek-out about a major new technology." The following chart shows all of the top ten lists: "Among all the keywords, hashtags, and phrases that proliferated throughout the year, one topic surfaced repeatedly," notes Chowdhury. "Twitter users found the Iranian elections the most engaging topic of the year." The terms #iranelection, Iran and Tehran were all in the top-21 of Trending Topics, and #iranelection finished in a close second behind the regular weekly favorite #musicmonday." As Twitter has carved its way into pop culture over the past year more than ever before, the trending topics highlight the collective interests of pop culture in general. The way that Twitter has broken these lists down into categories highlights these interests even further. If you want to be good at future editions of Trivial Pursuit, perhaps you should be following Twitter closely. Continue reading →

Things to Consider if Page Speed is to Become a Ranking Factor

admin — Mon, 14 Dec 2009 21:19:41 +0000

About a month ago, WebProNews interviewed Google's Matt Cutts , who suggested that page speed may soon become a ranking factor in the world's most popular search engine. Speed has been a consistent theme with the company over the past year or so, with the release of various tools and announcements. It has become quite evident that Google places a great deal of importance on speeding up the web. With that in mind, it's not hard to see why Cutts' suggestion could soon become a reality. Google has always maintained that it is trying to deliver the best user experience, and by delivering results that load quickly users should get just that. Do you think it's a good idea for Google to use speed as a ranking factor? Share your thoughts here . While many webmasters are embracing the notion of speed as a ranking factor as a welcome change, there are also plenty of people who do take issue with it for a variety of reasons. We've had some interesting comments from readers on the subject. Here are some of them: So, we all have to pay for the most expensive hosting now or we won’t get found in search engines. I won’t be able to host on my own servers at work now. It went from paying for backlinks with huge advertising corporations to get sites PageRank up, Now we have to go with even bigger corporations that can afford to have a massive pipe connecting to the Internet. I don’t think Google mean to, but they are squeesing the poor people of the World out from search results and glorifying huge corporations – Be careful Google! ... Page speed is going to be a big political issue. Apart from concerns about net neutrality, what about countries who’s internet infrastructure is vastly inferior to the technology rich countries. Regions like south east asia and central china have much better connections than east africa. Even some parts of Scotland have poor internet links based on the ageing BT networks. Also the people who can afford dedicated servers and high quality bandwidth have a big advantage over the common Joe who has to rely on shared hosting. Does this make google less democratic? or are they just following what they think people want, ie faster loading sites? ... What do you think will happen to the sites that are mainly using rich media like video blogs? Can they really accelerate their load time? If not, are they doomed to drop from the SERP? ... The speed thing concerns me. Next to a tiered internet its the biggest slam agains the small time net player. Corporations will take over fast and knock out anyone who can’t afford a lightning fast server. Those are just a few reader comments that were left on the video interview. You can read them all here . You can read quite a few more on this related article as well. Voice your own concerns here . Regardless of how you feel about the possibility of Google using page speed as a ranking factor, it's probably going to happen, and it's something you're more than likely going to have to deal with. Besides this even being a factor for regular organic results, consider Google's recently introduced real-time results . The quicker Google can crawl you, the quicker you can potentially appear in this section. As far as speeding up your site in general, Bill Hartzer recently shared a few tips on the subject in an interview with WebProNews: And of course, Google has its own tips. The company offered a few on site performance improvement using its Webmaster Tools . Webmaster Tools has a Site Performance feature, which shows you a performance overview graph. This looks at the aggregated speed numbers for your site, based on the pages that were most frequently accessed by visitors who use the Google Toolbar and have the PageRank feature activated. "By using data from Google Toolbar users, you don't have to worry about us testing your site from a location that your users do not use," explains John Mueller, Webmaster Trends Analyst, Google Z Continue reading →

LinkedIn Launches Faceted Search Feature

admin — Mon, 14 Dec 2009 16:08:00 +0000

LinkedIn has launched a new addition to its People Search Experience. It's called "Faceted Search". Faceted search allows you to search for a person and narrow that search down by specific "facets" as you go along, in order to quickly find the most relevant profiles possible. Users are presented with categories under the following facets as they search: current company, past company, location, relationship, industry, school, and profile language. The following clip nicely sums up how it works: "The filters are generated in real time for every query by parsing all matching results and extracting the most important attributes," explains LinkedIn's Esteban Kozak. "We then present those to you in an intuitive interface that lets you select one or multiple filters per facet. You can refine, expand or stumble upon insightful information by simply clicking on the search options that matter to you." Kozak says that Faceted Search improves precision, increases efficiency, and reduces the need for complex queries. "It significantly reduces the need for complex Boolean queries," he says. "This was a particular need we heard from many of our power users." LinkedIn gave its entire search interface an overhaul earlier this year, and has recently made significant design changes . A couple months ago, the company announced that it had surpassed the 50 million-user milestone. Continue reading →

The Future Of Online PR

admin — Tue, 08 Dec 2009 22:27:51 +0000

In the olden days, PR professionals might have gotten an hour or more of face time in which to sweet talk someone over a meal. Continue reading →