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Tag Archives: partnership
A&E Television Becomes Google TV Ads Partner
An advertising program that gives marketers access to little or no popular content isn't worth much. Continue reading
Posted in Business, Pay-Per-Click
Tagged ads system, advertising, affluent-males, global affairs, ovation tv, partnership, television networks, turning-points, tv ads
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Yahoo and Microsoft May Be Close to Signing
Kara Swisher of Boomtown, who is normally a pretty reliable source of industry scoops, is reporting that Yahoo and Microsoft may be very close to finally signing their much-anticipated search and advertising deal . According to Swisher, though she has not received confirmation from either party, the two companies may have their agreement in place by the end of the week. "If all goes well, the various Microsoft and Yahoo execs–who have been ferreted away over the last weeks busy dotting all the i’s and crossing all the t’s on the massive document–could even turn in their deal homework to their bosses for signature by the end of the week," says Swisher. She cites "sources close to the situation" as the basis of her lead. The deadline for completing the agreement was October 27, but both companies basically chalked up the lack of completion to the size and complexity of the document. They want to make sure all of the details are in there and are clear. The deal isn't just waiting on the two companies to finalize a document, though. It also requires the approval of a bunch of government regulators, and not just in the U.S. "And, several sources said those government approvals are now nearing completion at the Justice Department, even though the Federal Trade Commission might still ask for more assurances on privacy issues related to online advertising and consumer data issues," writes Swisher. "International regulatory approval is another story, especially in Europe, which could further delay the implementation of the partnership, since it is unlikely the pair would move forward without clearance globally." Yahoo and Microsoft are both still expecting the deal to officially close early next year. Do you think it will happen? Share your thoughts here . Related Articles: > Continue reading
Posted in Business, Legal, Online Advertising, Pay-Per-Click
Tagged deal, microsoft, partnership, pretty-reliable, privacy issues, search, still-expecting, yahoo
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Flickr Partners With Snapfish To Offer Better Printing Options
Flickr, the Yahoo-owned photo-sharing site so many people love, announced an important deal today as it named HP's Snapfish its preferred photo printing and gift creation partner. Continue reading
(Another) New Google Books Deadline Set
It could be said that the Google Books case is becoming the new Microsoft-Yahoo deal, having created all sorts of controversy and dragged on and on. Continue reading
Posted in Business, Legal, Pay-Per-Click
Tagged all sorts, controversy, demand printing, friday, judge denny chin, like-the-lines, partnership, printing, yahoo
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Microsoft Partners With OpenX On Ad Deal
Microsoft has entered into a partnership with advertising start-up OpenX, focused on promoting each other's products to their respective customer base. Under the terms of the multiyear agreement, OpenX will expand its distribution of its technology for delivering ads on websites. In addition, OpenX will promote Microsoft's Content Ads monetization products. Microsoft will have a major distribution channel for its monetization products via OpenX's community of more than 150,000 websites that serve more than 300 billion ads per month. OpenX will gain access to a new base of potential customers through referrals from Microsoft. Terms of the deal were not disclosed. "We're pleased to build on the foundation we laid last year, and we're especially pleased that Microsoft has selected OpenX as a technology partner," said Tim Cadogan, chief executive officer, OpenX . "We think our product suite is particularly well-suited to helping grow the businesses of those new publishers Microsoft will refer to us. Similarly, we think that Content Ads will provide an additional and important monetization option for existing OpenX publishers, while helping them increase their advertising revenue." Continue reading