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Tag Archives: over-the-last
Google Shares Top Retail Searches for the Holiday Season
Google has shared the top retail searches for the 2009 holiday season. These results are based on the company's Insights for Search tool. "Using Google Insights for Search, we can see that the hottest toys over the last seven days include stalwarts like Pikachu and Legos, as well as newcomers, such as the Nerf Marshmellow Shooter and the surprise hit of the holiday season, a blanket-with-sleeves known as the Snuggie," says Eric Lopez of the Google Retail Team. "In the shopping category, we've seen Black Friday reach new heights, toping the rising search term list over the last 30 days as consumers continue to seek out the best prices," adds Lopez. "Consumers too continue to turn to familiar, top retailers such as Walmart, Best Buy, Amazon and Macy's." Google has been encouraging retailers to start looking ahead to the rest of the Winter season with regards to what people will be searching for: things like Valentine's Day gifts, Prom dresses, wedding planning, ski equipment, etc. On a positive note for retailers, new research from Market Force Info finds that a good percentage of consumers intend to "splurge" on at least one item over the next few months. Continue reading
Posted in Business, Pay-Per-Click
Tagged amazon, blanket with sleeves, google-search, holiday, holidays, matter-during, nerf, online retail, over-the-last, search, social e-commerce, stalwarts, walmart
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Facebook Blocks Popular iLike App
Now that iLike owned by rival MySpace, Facebook is restricting some features of the iLike app on it pages. The move is bound to be unpopular with the 12 million users that have made iLike the #1 music app on Facebook. Over the last few days Facebook users who had installed the iLike app received this message: "Due to upcoming Facebook changes, your Music data on Facebook won’t show on your profile and you’ll stop getting concert alerts. Take this step to save your music data ." The restrictions stop users from adding music to the Facebook profile and receiving personalized concert alerts. iLike has responded by asking users for their email address to send concert alers directly. Continue reading
Posted in Business, Pay-Per-Click
Tagged adding music, block, change, facebook, facebook-over, ilike, million-users, music, music data, new ways, over-the-last, profile, review and story, update
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Google Highlights Searches For Black Friday Deals
With Thanksgiving just a few weeks' away consumers are already starting to search for deals online. Over the last seven days fifty percent of the top "Black Friday" related search terms include ads, sales and deals, according to Google Insights for Search. The Google Retail Advertising Blog provides more details. "Interestingly, when we look at Black Friday rising searches over the last 7 days, we see that 'Early Black Friday' is the second rising search term, meaning it has grown over 2,000% during this time period with respect to the previous time period." "It also may indicate that consumers are not only leveraging 'Black Friday' and searches to locate promotions on these days, but may be seeking out similar types of promotions and offerings even before Thanksgiving weekend." Google also offers advice on what types of ads will appeal the most to bargain shoppers. "Text ads should highlight specific price points, discounts, coupon codes, and special promotions. Also, remember to keep an eye on search trends in your own category by leveraging Google Insights for Search ." Continue reading
Posted in Business, Pay-Per-Click
Tagged black-friday, google-insights, over-the-last, search, seven days, special promotions, text ads, time period
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