Tag Archives: online-video

Paramount Launches Clip Website For Businesses

Posted on December 15, 2009 by cgseo

Paramount Pictures has launched an online service to sell its movie clips to businesses in an effort to combat declining DVD revenue. ParamountClips.com is powered by Digitalsmiths VideoSense platform. Users can search the Paramount library by actor, locations, or lines of dialogue. VideoSense combs through the collected metadata to locate the relevant clip. Continue reading →

Posted in Business, Pay-Per-Click | Tagged Business, digitalsmiths, dvd, music-videos, online-video, paramount-movie, revenue streams, technology, top gun, video, viewing-sees, youtube | Leave a comment

Online Video Viewing Continues To Boom

Posted on December 9, 2009 by cgseo

DVR and online video continue to show considerable growth in the U.S., up 21.1% and 34.9 percent respectively, in time spent in the third quarter of 2009, according Nielsen's latest Three Screen Report. In Q3, the average American watched 31 hours of TV per week, with 31 minutes spending playback mode with their DVR. In addition, each week the average consumer spent 4 hours on the Internet and 22 minutes watching online video. The average consumer spent 3 minutes watching mobile video each week. "Americans today have an insatiable appetite for not only content, but also choice," says Nic Covey, director of cross-platform insights at Nielsen . "Across all age groups, we see consumers adding the Internet and mobile devices to their media diet - consuming media anytime and anywhere possible." Online video viewing is also on the rise, with Internet users watching 53 more minutes of video online in Q3 compared to the previous year. Time spent among overall mobile video viewers remains consistent, with teens reporting the most time spent on average watching mobile, at just over 7 hours per month. Older mobile video users age 45-54 reported viewing 3 hours on their mobile phones each month. Social networks are becoming a popular source for online video. Time spent viewing video on social networking sites increased 98 percent from October 2008 to October 2009. Older demographics are also helping to drive the growth in video consumption with in social media. The 35 to 49 year old segment increased their viewership time by 37 percent and those over 65 increased their viewership 47 percent year-over-year. Mobile video viewing continues to grow, with 15.7 million Americans viewing video on their mobile phone in Q3, an increase of 53 percent over last year. Continue reading →

Posted in Business, Pay-Per-Click | Tagged average, cross platform, insatiable appetite, mobile, mobile devices, nielsen, online-video, review and story, video, video time, videos, viewership, viewing-sees | Leave a comment

Hulu is Seeing Record Numbers

Posted on November 25, 2009 by cgseo

comScore Video Metrix has released its monthly look at the performance of online video content properties. As usual, Google sites dominate the picture, largely because of YouTube, which gets 99% of Google's video views. The real story, however, is that Hulu is achieving record numbers. The site ranked number 2 (though significantly behind Google with 3.1% market share compared to Google's 37.7) during the month of October, with an all time high of 856 million videos viewed. On top of that, the average Hulu viewer watched 20.1 videos during the month, representing another record for the site. This amounts to about 2 hours of videos per viewer. Here's a look at the top ten online video content properties for the month of October: Some other highlights (not Hulu-specific) from comScore's findings: Continue reading →

Posted in Business, Pay-Per-Click | Tagged among-video, amp nbsp, hulu, music, online-video, performance, tremor media, video content, video sites, video viewers, video-network, viewers-watched, youtube | Leave a comment

Has YouTube Found the Right Ad Solution?

Posted on November 11, 2009 by cgseo

YouTube has begun testing a new kind of ad format on some of its videos - skippable pre-rolls. These ads let users choose whether or not they want to watch the ad as it appears at the beginning of a video. YouTube says that when it first began testing in-stream ads a couple years ago, abandonment rates on videos were as high as 70%. They found that users were much more likely to view and engage with overlay ads. "But over time we found that different kinds of content provide different experiences for viewers, and that in-stream ads work pretty well on certain videos, like clips from TV shows or full-length movies," says YouTube. "We first launched in-stream ads last year, and we've continued to innovate and test different in-stream formats on YouTube (like user-choice pre-rolls)." Users may find the skippable pre-rolls slightly annoying but tolerable, since they are still in control of whether they have to watch it or not. They may come off as a bit intrusive, similar to pop-up ads, but if they are easy to skip, people will probably be willing to continue on with the video. Chances are, they will see enough of the ad to begin with to at least gain some kind of brand awareness. That's really going to be all up to the ad though. Advertisers looking at this kind of spot may want to strongly consider getting the meat of the message in as early as possible. "We know what you're thinking: who would choose to watch an ad when they can skip it?" says YouTube. "Well, that's what we're trying to find out. In our previous research, we've actually seen that lots of users will watch pre-rolls. Abandonment rates are affected by several factors, notably length and creative. When a pre-roll is only 15 seconds, we see completion rates as high as 85%. Also, creative matters a lot: the quality and relevance of the ad itself seems to have 3x the influence on abandonment online as it does on TV. Viewers online tend to be much more active in making choices about what they watch." Remember that these new ads are only being tested at this point, but YouTube seems quite optimistic that it may have found its best advertising solution yet. We'll see if the tests confirm this, and if this becomes a normal ad-type for the world's most popular video site (and 2nd largest search engine). Related Articles: > Watch: Will Ferrell and Adam McKay Talk YouTube > 35 Ways to Improve Your Online Video Performance > YouTube Videos in AdSense Could Drive Clicks Continue reading →

Posted in Business, Pay-Per-Click | Tagged abandonment, ad format, brand awareness, completion rates, experiences, format-on-some, influence, lot, online-video, rates-on-videos, several factors, tv shows, tv viewers, want ad | Leave a comment

IT Pros Favor Facebook And YouTube

Posted on November 2, 2009 by admin

A majority (79%) of information technology (IT) professionals use social networking sites such as Facebook and YouTube, but 21 percent do not use social networking sites at all, according to a new survey by CompTIA. Of the major social networking sites, Facebook was the most popular, with 57 percent of respondents reporting they had been active on the site within the past 30 days. YouTube was the second most popular site (53%), then MySpace (29%), Twitter (25%) and LinkedIn (22%). Most IT professionals (71%) visited these sites only for personal purposes and 22 percent participated for a mix of personal and work related reasons. Only seven percent used social networking only for work purposes. "It isn't surprising that IT professionals tend to regard social networking as a personal rather than a professional pursuit," said Ed Korenman, vice president, global marketing and communications, CompTIA . "However, their use of work related online discussion forums and virtual communities suggests that professional collaboration is taking place outside of social networking sites." The survey found IT professionals actively participate in more work-related online communities and discussion forums than non-work related groups. Among those who engage in online communities and forums, the majority (58%) said they did so to find answers to their questions and 46 percent say they do to share information with their co-workers. Lack of interest (53 percent) was the most common reason cited for not engaging with online communities or forums, followed by lack of need (51 percent), lack of time (38 percent) and lack of value (28 percent). Poor layout or organization (52 percent), lack of relevant new content (52 percent) and too much sales oriented content (52 percent) were the most common reasons given for leaving or limiting participation in an online community. The online sources used most commonly by IT professionals, include email, with 63 percent reading emailed alerts on a daily or weekly basis. Online newsletters were the second most popular resource (59%), followed by major mainstream media news sites (56%) and industry-specific niche news sites (53%). "Like most professionals, IT workers look for proven and efficient ways to get the information they need to do their jobs," said Korenman. "That may be why IT professionals look first to more traditional information sources like mainstream media and industry newsletters." Continue reading →

Posted in Business, Pay-Per-Click | Tagged facebook, global marketing, jobs, korenman, lack of time, linkedin, marketing, online, online-video, questions, social networking sites, social-media, virtual communities | Leave a comment

Report: Online Video the Top Priority in Marketing

Posted on October 20, 2009 by cgseo

TurnHere has shared the results of an interesting survey on current and future trends in online video among brands and marketing agencies. The survey found that online video has and will continue to have a prominent place in the arsenal of marketers. It should be noted that TurnHere is an online video company. "This survey clearly demonstrates that businesses of all sizes consider online video to be an integral part of their marketing mix," said Bud Rosenthal, CEO of TurnHere. "Online video is the number one priority among all online marketing tools for 2010, and that finding directly ties into the high satisfaction levels for video implementation and its return on investment (ROI)." Noteworthy findings include: - Online video is the top marketing priority for 2010, edging out both email and search marketing - Companies are experimenting across a wide range of video marketing: 57% have created branded video; 40% have used video for product or service demos, and 37% for customer or employee testimonials - Branded content is the preferred online video type with the highest use among all video formats, the highest overall satisfaction levels and the highest likelihood of future use - The top reasons for video include: branding (60%), exposure on sites like YouTube (54.7%), and viral content (48%) - Professionally produced content was overwhelmingly favored over user generated - 83.5% of respondents are already using online video in their marketing efforts in one form or another - 90.7% of respondents are likely or highly likely to use online video in their marketing efforts in the next 12 months The survey was conducted throughout the third quarter of 2009, and included respondents from Fortune 500 companies, as well as regional brands, PR and traditional agencies. Surveyed companies had annual marketing budgets ranging from $100,000 to $5 million.TurnHere's report is available here . Continue reading →

Posted in Business, Pay-Per-Click | Tagged budgets-ranging, Business, companies, highest, online, online-marketing, online-video, preferred, professionally, prominent-place, regional-brands, review and story, the-highest, their-marketing, video-marketing | Leave a comment