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Tag Archives: money
Security A Concern For Online Holiday Shoppers
As Americans prepare for the holiday shopping season, online security plays a major part in consumers' purchasing decision, according to a new poll by the National Cyber Security Alliance (NCSA) and Symantec. More than half (63%) of online shoppers said they did not complete a purchase because of security concerns. The most common reasons for not making an online purchase include: Continue reading
NASDAQ Launches Social Networking Site
NASDAQ, the world's largest exchange company, has launched its own social networking site called NASDAQ Community, aimed at people in the financial sector. "NASDAQ Community promotes market transparency and investor education through active engagement among people with shared interests," said John Jacobs, Executive Vice Continue reading
Email Marketing Driving Purchases
Consumers in the U.S. prefer email marketing to direct mail, social media and telemarketing, according to a new survey by smartFOCUS. When asked to rank their preferred ways of receiving marketing messages, the majority of respondents (62%) said email was their preferred channel of communication, followed by direct mail (23%), and social media (13%). The least popular way to be contacted was telemarketing, with 80 percent putting it at the bottom of their lists. The survey also found that email communications frequently lead to purchases, with three-quarters (75%) of respondents reporting that they had bought products or services as a direct result of receiving an email. The most common items purchased as a result of direct email marketing were clothing (82%), followed by purchases from restaurants and coffee shops by almost half (49%) of respondents. Other popular items bought include grocery items (40%) and personal electronics (38%). When it comes to social media, 40 percent of respondents said they receive communication from vendors on the social networking sites they use, such as Facebook and Twitter. Nearly one in five people (17%) have opted in or requested that companies actively contact them via social media sites. "This survey reflects what we are seeing in the marketplace: e-mail is popular. It's non-intrusive, can be highly tailored and is a compelling and actionable marketing communication," said Curt Bloom, President of smartFOCUS International. > "Although some of the indications of the uptake and interest in social media may seem low, this is a new communication channel that businesses are tackling. In our survey, quite predictably, the age ranges that said they preferred contact via social media platforms were the 18 to 25 year-olds. With platforms such as Facebook reaching 300 million active users, we continue to see that businesses and retailers who ignore the potential of social media do so at their own peril." Continue reading
Posted in Business, Email Marketing, Pay-Per-Click
Tagged Business, facebook, marketing, money, preferred, president, reasons-social, social-media, survey
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Twitter Has Big Plans For $100 Million In Funding
Twitter's habit of raising tons of money - and not having any significant and regular source of income - has led different onlookers to theorize that its burn rate is anywhere between "moderate" and "Hindenburg." Continue reading
U.K. Social Networking Sites Account For 25% Of Display Ads
Social networking sites in the U.K. accounted for 13.8 billion display ad impressions in August 2009, representing more than 25 percent of all display ads viewed online, according to a new study by comScore. Telecommunications companies were the heaviest social networking site advertisers, serving more than 949 million display ad impressions on social networks in August, or about 7 percent of all display ads delivered in the site category. The retail advertiser category ranked second with 753 million display ad views, followed by banking brands with 248 million, travel brands with 213 million, and entertainment brands with 181 million display ad views. Among the top 10 advertiser categories on social networking sites, teen content advertisers delivered the highest amount of their ad impressions in the social networking category at 37.3 percent. Online dating advertiser (33.8%) and retail advertisers (30.1%) also delivered an above average proportion of their ads in the site category. A demographic analysis of display ads on social networking sites in the U.K. found while ad delivery skewed somewhat younger than average, all age segments were reached with a notable percentage of display ads. Display-Ad-Demographics 15-24 year olds were the highest indexing age segment, accounting for 29 percent of display ad impressions while representing 23 percent of the total category audience. Those between the ages of 25-44 received ads at a slightly higher than average rate, while those 45 and older received ads at a lower than average rate. Each of the five age segments accounted for at least 15 percent of the category audience and 10 percent of ad impressions. “CPMs on social networking sites have traditionally suffered relative to other content categories, in part because of the perception that much of the audience are younger consumers with lower spending power,” said Mike Read, comScore managing director, Europe. “However, these data suggest that every demographic segment is reached via social networking sites and that no particular age segment accounts for an overwhelming percentage of ads delivered. Given the overall reach and volume of ads delivered on social networking sites, brand advertisers who ignore this channel may be missing a significant opportunity and enabling their competitors to gain a dominant share of voice in the channel.” Continue reading
Posted in Business, Pay-Per-Click
Tagged among-the-top, channel, competitors, cpms-on-social, media, money, perception, replace-search, review and story, slightly-higher, social, social-media, social-networking, traffic
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