Tag Archives: launches

Google’s One-Minute Guide to Search-Based Keywords

Posted on January 2, 2010 by admin

Google has put together a one-minute guide to using its Search-based Keyword tool. The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site. "Millions of people use Google each day to find products and services by searching on various keywords," says Dan Friedman of Google's Inside AdWords Crew. "This means that by including all keywords that are relevant to your product or service in your campaigns, you can ensure you can ensure that you will reach a greater set of potential customers. To help you do this, you can use the Search-based Keyword Tool to quickly identify relevant keywords which aren't yet included in your AdWords campaigns." The guide follows: Earlier this year, Google made some improvements to the search-based keyword tool. The company not only expanded the reach to Australia, Canada, China, Japan, and New Zealand in addition to the US and the UK, but users can also now select the currency they'd like to see suggested bids in on the setting page. Google also added some customization features to the tool this year that could lead to more targeted results for users. These include language/country-specific results and ad/search share filters. Have You Read This? > Google Improves Search-Based Keyword Tool > Google Launches Search-Based Keyword Tool > Internal AdWords Tool Raises Rumors About Rankings Continue reading →

Posted in Business, Pay-Per-Click | Tagged adwords, based-keyword, Business, friedman, launches, lead, people, raises-rumors, related articles, search-based, tools | Leave a comment

Google Changes Wording for AdSense Earnings

Posted on December 11, 2009 by admin

Google announced that it has made some messaging changes in the AdSense interface. The changes concern users' earnings. Google has added the words "Estimated" and "Finalized" next to "Earnings" throughout users' accounts. The company says the move was made to be more transparent. The changes in messaging do not reflect any changes to the way finalized earnings are calculated. The company says they're simply intended to give users a clearer idea of Google's estimations of earnings and what is actually finalized. "As you may have noticed in the past, the earnings on the Overview and Advanced Reports pages may sometimes differ from the earnings listed on your Payment History page," says Elizabeth Ferdon of Google's AdSense Payments Team. "This is because earnings on your Overview and Advanced Reports pages reflect initial estimations based on our records." "We aren't able to provide finalized earnings on these pages because they still need to be verified for accuracy, a process that takes place a few days after the end of every month. The finalized sum is then posted on your Payment History page by the 10th of the next month," adds Ferdon. Google says it can't say how much amounts would differ for any specific publisher, and that most publishers won't see a significant difference anyway. Earlier this week, Google introduced the ability to search for ads in the Ad Review Center. The option is currently available to only a limited number of publishers who are using the new AdSense interface (launched a few weeks ago). The company said, however, it will be rolling it out more widely as they invite more publishers to test the new interface. Related Articles: > Google Launches AdSense Product Ideas Page > Google Ignoring Its Own Policy on Desktop AdSense? > YouTube Videos in AdSense Could Drive Clicks Continue reading →

Posted in Business, Pay-Per-Click | Tagged accuracy, ads, desktop, earnings, few days, google-ignoring, interface, launches, overview, review, youtube videos | Leave a comment