Tag Archives: kids

FTC Says Kids Have Easy Access To Explicit Content In Virtual Worlds

The Federal Trade Commission released a report today that found minors can easily access sexually and violently explicit content in online virtual worlds. The congressionally mandated report, "Virtual Worlds and Kids: Mapping the Risks," calls on operators of virtual worlds to take steps to keep explicit content away from children and teens, and recommends parents become familiar with the virtual worlds their kids visit. "It is far too easy for children and young teens to access explicit content in some of these virtual worlds," said FTC Chairman Jon Leibowitz. "The time is ripe for these companies to grow up and implement better practices to protect kids." The FTC examined 27 online virtual worlds including those geared toward young children, teens, and adults. The FTC found at least one instance of either sexually or violently explicit content in 19 of the 27 worlds. The FTC observed a heavy amount of explicit content in five of the virtual worlds studied, a moderate amount in four worlds, and only a low amount in the remaining 10 worlds in which explicit content was found. Among the 14 virtual worlds in the report that were open to children under age 13, seven featured no explicit content, six contained a low amount of such content, and one contained a moderate amount of content. Almost all of the explicit content found in the child-oriented virtual worlds appeared in the form of text posted in chat rooms, on message boards, or in forums. The report found a greater amount of explicit content in worlds that were geared toward teens or adults. Twelve of the 13 virtual worlds in this category contained explicit content, with a heavy amount observed in five worlds, a moderate amount in three worlds, and a low amount in four worlds. Half the explicit content found in the teen- and adult-oriented virtual worlds was text-based, while the other half appeared as graphics, occasionally with accompanying audio. Continue reading

Posted in Business, Pay-Per-Click | Tagged Business, explicit, ftc, ftc chairman, jon leibowitz, kids, mapping, message boards, message forums, minors, these-companies, virtual-worlds | Leave a comment

Amazon Introduces PayPhrase

Amazon.com has introduced "PayPhrase," a new shortcut for making purchases at the online retailer and other websites. PayPhrase works by allowing users to choose their own phrase along with a PIN and then set up their shipping information, which is stored at Amazon. Amazon customers can use PayPhrase to make purchases at any websites that offers Checkout by Amazon, such as DNKY, Patagonia, Buy.com and J&R Electronics. Amazon says PayPhrase shortens the online shopping process by not requiring customers to share sensitive payment information with multiple websites. Customers can type their PayPhrase into a button on the product page, and click to preview the total cost of the order, including shipping and tax. Customers can skip steps such as "Add to cart," "Proceed to checkout," by using their PayPhrase information. "PayPhrase solves the headache of trying to keep track of all the different usernames and passwords people use to shop on various sites across the web. With PayPhrase all you need is one phrase and one PIN to pay online," said Matt Williams, General Manager, Amazon PayPhrase (Matt's PayPhrase is "good to go"). "We think customers will enjoy the simplicity that Amazon PayPhrase offers, and we hope they'll have some fun choosing their own personal phrases." Merchants can accept PayPhrase orders by using Checkout by Amazon, which automatically supports PayPhrase. Parents can use PayPhrase to set up an online allowance for their kids and approve each order via email, mobile phone or text alerts. Continue reading

Posted in Business, Pay-Per-Click | Tagged across-the-web, amazon, amazon-offers, Business, charity, general-manager, kids, mobile-payment, online, payment, payphrase, review and story, shop-on-various, simplicity, think-customers | Leave a comment

Promote the Right Landing Page to Maximize Holiday Sales

With the holiday season on the way, online retailers are obviously going to be looking for big sales. A lot of retailers are turning to Facebook and Twitter to help in that department, but if you sell goods online, there's no better place to start than on the site itself. Amazon, probably the most successful online retailer there is, knows this, and that is one reason why it has prepared for an influx of holiday shoppers by creating its own Holiday Toy List . Amazon knows what people are going to be looking for , and it has put together this list to make finding these things as easy as possible . It's not just a list, but a page that points to these items. “The Holiday Toy List is a helpful tool for parents, friends and family members who are searching for the perfect toys for the kids on their list,” says Sarah Wood, director of the Toy Store for Amazon.com. “With navigation that’s simple, convenient and fun to use, it’s easier than ever to find great gifts at Amazon’s everyday low prices.” Not only has Amazon created the page, but they have promoted it . They have issued a press release for news organizations and bloggers to pick up, which should give the list plenty of coverage. It will likely lead to increased sales on popular items. Now, granted, not everyone can put out a press release and expect to get the kind of coverage Amazon does. Amazon's huge. Your online business is probably not quite so big. That doesn't mean you can't put special focus on the items you expect to sell the most during the holiday season and promote them in other ways. Continue reading

Posted in Business, Email Marketing, Pay-Per-Click | Tagged amazon-launches, Business, delivery-option, facebook, gifts-at-amazon, holiday, holidays, kids, list, online, related, review and story, sales | Leave a comment

Twitter is for Old People?

I heard a story on NPR yesterday where they talked to kids about social networks. The popular opinion (at least among the kids talked to for the piece) was that Facebook was "in" and Twitter was for old people. Research released from Pew Internet , however, seems to contradict the notion that Twitter is just for the old. In fact, according to Pew, three groups of Internet users are mainly responsible for driving the growth of tweeting and status updating. These are social network users, those who connect to the Internet via mobile devices, and younger Internet users (under 44). Of course, what kids consider to be old, may often be well below 44, so they may still have a point. Pew does say that the more devices someone owns, the more likely they are to use Twitter, and adults are far more likely to own more devices than kids who haven't entered the workforce yet. Going by median age, Twitter looks a little younger than Facebook, but not by much. The median age of a Twitter user is 31, while the median age for Facebook is 33 (In May 0f2008 it was 26). So young Facebook users may start worrying (if they're not already) that the old folks are crashing their "in" party. The median age for MySpace, according to Pew, is 26, and for LinkedIn it is 39. "It will probably become more difficult to track status updating as an independent activity as social network updates feed into Twitter and vice versa," says Pew. "For now, it is clear that a 'social segment' of internet users is flocking to both social network sites and status update services. This segment is likely to grow as ever more internet users adopt mobile devices as a primary means of going online." One thing's for sure. No matter what age you are, if you are using sites like Twitter and Facebook, you better be careful of what you are posting publicly even more so now. Updates are going to start appearing in major search engines . Continue reading

Posted in Business, Pay-Per-Click | Tagged facebook, internet, internet-users, kids, little-younger, popular-opinion, research, workforce | Leave a comment