Tag Archives: industry

MapQuest Gets its Own Street View

AOL's MapQuest has announced the launch of "360 View," a feature that may remind Google users of Google Maps Street view. For now, it's available for 30 cities and 15 suburbs in the United States, with more on the way. "We have studied our industry, gleaning tidbits here and there, and polled our customer base in creating a simple, easy-to-use interface that fits seamlessly into the MapQuest mapping experience you have come to know and understand," says MapQuest. You can tell when an area has 360 View coverage when you are zoomed out. It looks something like this: When searching for specific places, the coverage is presented in a format very similar to Google's. There is a button for it alongside the the other buttons like "Gas Continue reading

Posted in Business, Pay-Per-Click | Tagged aol, children, competitor, customer base, drag-the-image, imagery, industry, launch, mapping, maps street, orange dots, related articles, review and story, united, united-states | Leave a comment

Talks Surface of a Newspaper Industry Bailout

“You gotta be freakin’ kidding me!” That was my reaction to a Reuters article that I came across. I am still a little taken aback, as they say, about the even the threat of the US government looking into ways to bailout the struggling newspaper / old school media industry. Right now it’s more talk than anything else but if someone said it in a public forum then you know there are greater rumblings going through Washington with a similar stink on them. I guess you can guess where I stand on this one, huh? The Reuters article starts off A top Democratic lawmaker predicted on Wednesday that the government will be involved in shaping the future for struggling U.S. media organizations. House Energy and Commerce Committee Chairman Henry Waxman, saying quality journalism was essential to U.S. democracy, said eventually government would have to help resolve the problems caused by a failing business model. Waxman, other U.S. lawmakers and regulators are looking into various options to help a newspaper industry hurt by the shift in advertising revenues to online platforms. Can you see me shaking my head now? Did the government bailout the horse and buggy industry when the automobile was invented? Did the government bailout the radio industry when TV came along? Did anyone bailout the transcribers of the world when the Gutenberg press started producing the printed word? If journalism is essential to the US democracy then let the free market system that has built this democracy into one of the greatest powers of the modern age (at least until recently that is) take care of how this plays out! The last thing we need is the government handing tax benefits and even worse, more deficit funded handouts to the likes of the Washington Post, New York Times and anything that Rupert Murdoch is whining about these days. So who will profit from this concept more: our democracy or the likes of Rupert Murdoch? Hey let’s just go out and figure out which failing business model victim looks the most like AIG, Bank of America or Government General Motors and throw money at their executives business and see just how much better it gets. WTF! This is not a government issue for goodness sake. This is a paradigm shift issue. The world is changing and not everything survives change. Why are we so obsessed with keeping something alive that may not have a place in the new world media order? And if it does have a place let the free market principles that allowed it to thrive for so long determine what piece or pieces will move forward as we boldly go further in the digital age. Of course there is some press constituency that thinks this a great idea. Wonder who pays their bills? Free Press, a public interest group, said the search for solutions to the crisis in journalism should be premised on the idea that news-gathering is a public service, not a commodity. Waxman’s “indication that government has a role to play is both bold and soberly sensible,” said Free Press Policy Director Ben Scott on the sidelines of the FTC conference. I call BS on this one. Honestly, if the newspapers were truly a public service shouldn’t they have acted more responsibly to the change that very public is undergoing in how it consumes news? Business change is not always about failure; it’s usually more about progress and smarts or lack thereof. If the newspapers have ignored the myriad tell tale signs that have been written on the wall for years now why should MY TAX dollars save them from their own arrogance and stupidity? What have they done for me and my business? Geesh, just the rumor of this happening really ticks me off! Hey, Senator Waxman and anyone else who thinks this is a good idea! Shut up and go read your Washington Post while it’s still here! Phew! That felt great because I am part of the new free press and I plan on being around in the digital age as long as I can identify what people really want. Will it last forever? Probably not but if I am not smart enough to get on board the next train that is heading for the future don’t bail me out. That’ll be my problem not yours. UPDATE: Google CEO Eric Schmidt gives the WSJ his ideas for fixing the “crisis” in the newspaper industry. Comments Continue reading

Posted in Business, Pay-Per-Click | Tagged democracy, democratic, digital, government, industry, modern, rsquo, rupert murdoch, s media, search, transcribers | Leave a comment

Google Puts Its Own Dictionary in the Spotlight

Google Dictionary is in the spotlight because Google is now using it for its "definition" link on search results pages for word searches. Previously Google pointed users to Answers.com. Mark Milian at the LA Times brought this change to the industry's attention , saying that Google was "quietly" rolling out its own dictionary. Google Dictionary has actually been around for a while, but "quietly" is still an accurate adverb for Google's promotion of the service. The service is worth bringing to the attention of the masses, because it showcases yet another area where Google is attempting to "organize the world's information." Definitions are a significant part of that. Of course this isn't the only way Google users can access word definitions. The search engine has long had a search operator in place, which allows users to simply type "define:" before the word they wish to look up in order to get a set of definitions from various sources. The search operator is perhaps a more convenient way to access definitions via Google, but Google Dictionary itself has some extra frills. For example, you can "star" words just as you would star a message in Gmail or an article in Google Reader. That way you have it in a list for quick future reference. Google Dictionary also gives you quick access to nearly 30 dictionaries for different languages. Google's integration of its dictionary service into its search results is not the only example of a translation feature going into mainstream Google Search. Google is also in the process of rolling out a "Translated Search Option." Continue reading

Posted in Business, Pay-Per-Click | Tagged amp, different languages, google-dictionary, google-feature, industry, mainstream, reference dictionary, search options, search-engine, search-operator, showcases, spotlight, translation feature, which allows users, word definitions | Leave a comment

IAB Releases Ad Unit Guidelines Update

The Interactive Advertising Bureau (IAB) released the 2009 update to its ad unit guidelines today. For the first time, the IAB is bringing in creative agencies for input on ad unit recommendations. Historically, these have only come from media agencies and publishers. "By bringing agencies into the process of developing standard ad units, we have taken a step towards improving the creative output and branding potential for interactive media," says Randall Rothenberg, President and CEO of the IAB. "Our next order of business is to drive towards adoption of revised standards that we believe will spur increased investment in interactive advertising—we’ve already proven that there is no medium more accountable—now we have to bring all of its capabilities together to tell great stories to consumers—that’s what advertising is all about." "Being a part of this process gave voice to the creative challenges that agencies faced with the existing standards, ad units, and technologies, and I believe we’ve found a solid way forward in overcoming those challenges," said Jim Russell, Partner, EVP, Director of Digital Strategy, McKinney. "Our goal was to simplify the existing list and I think we’ve developed a long-term strategy for doing this on behalf of the industry." The working group created by the combination of creative agencies, media agencies, and publishers is called the Reimagining Interactive Advertising Task Force. The group has updated the criteria for standard ad units. It did so by looking at industry-wide impression count reports, ad unit availability, agency-side effectiveness reviews, and creative preferences. Two recommendations they made are: - In order to be considered a standard, an ad unit must be commonly bought and offered throughout the marketplace; only seven of the eighteen ad units currently on the list meet the new criteria. - Ad units will not be removed from the standard list in 2009, but must meet the criteria by the end of 2010 The whole IAB Ad Unit Guidelines update can be found here . Next year, the Task Force will release the first list of ad units. Related Articles: > Marketing Best Practices for Long Form Video > 7 Behavioral Targeting Privacy Principles > IAB Announces Guidelines for In-Game Ad Standards > IAB Releases Social Advertising Best Practices > IAB Rolls Out Click Measurement Guidelines > IAB Releases Definitions for Social Media Ad Metrics > IAB Releases Video Ad Guidelines Continue reading

Posted in Business, Pay-Per-Click | Tagged adoption, advertising, creative, criteria, digital strategy, director, impression count, industry, interactive media, order of business, president, review and story, unit recommendations, working group | Leave a comment