Tag Archives: holidays

Consumer Online Spending To Grow 24%

Online retailers can expect to see an increase in consumer spending compared to the previous quarter, according to a new survey by Javelin Strategy & Research and released by eBillme. Online shoppers predict they will spend an average of $281 online during Q4 2009, a 24 percent increase over last quarter. This is the first increase in spending since last year, but an 18 percent decrease in the overall spending rate compared to Q4 2008. "This quarter's uptick in spending is evidence of improving consumer optimism as we head into the holiday shopping season," said Marwan Forzley, President and CEO of eBillme . "While consumers are planning to loosen their financial constraints this quarter, they are still holding on to recession spending habits. "This includes changing the way they shop and pay to better control debt. Forty percent of consumers plan to use their credit cards less often in favor of non-credit payment options this quarter. We have seen this significant shift in attitude towards credit carry over from previous quarters, and it will definitely impact consumer spending decisions this holiday season." Consumers were also surveyed about projected holiday spending this year. Eleven percent plan to do most of their holiday shopping on Cyber Monday, while 48 percent plan to avoid Black Friday shopping in favor of shopping online. When it comes to how much people plan to spend this holiday season, 27 percent said they would spend more online this year for gifts compared to last year. "This quarter's Index shows some visible signs of improvement in the online retail sector," says Beth Robertson, Director of Payments Research for Javelin Strategy & Research. "We haven't seen a projected increase in anticipated spending since this time last year. And it comes just in time for retailers during the most important quarter for capturing sales and customers. "Although consumers are still spending with caution, 51 percent are delaying purchases because of continued uncertainty in the economy. This increase is a positive sign that consumer confidence is on the rise." Related Articles: > Online Retailers To Focus On Facebook And Twitter During Holidays > YouTube Videos In AdSense Could Drive Clicks > More People Plan To Shop Online During The Holidays Continue reading

Posted in Business, Pay-Per-Click | Tagged facebook, financial, holiday, holidays, online, people, president, quarter, research, review and story, videos | Leave a comment

Promote the Right Landing Page to Maximize Holiday Sales

With the holiday season on the way, online retailers are obviously going to be looking for big sales. A lot of retailers are turning to Facebook and Twitter to help in that department, but if you sell goods online, there's no better place to start than on the site itself. Amazon, probably the most successful online retailer there is, knows this, and that is one reason why it has prepared for an influx of holiday shoppers by creating its own Holiday Toy List . Amazon knows what people are going to be looking for , and it has put together this list to make finding these things as easy as possible . It's not just a list, but a page that points to these items. “The Holiday Toy List is a helpful tool for parents, friends and family members who are searching for the perfect toys for the kids on their list,” says Sarah Wood, director of the Toy Store for Amazon.com. “With navigation that’s simple, convenient and fun to use, it’s easier than ever to find great gifts at Amazon’s everyday low prices.” Not only has Amazon created the page, but they have promoted it . They have issued a press release for news organizations and bloggers to pick up, which should give the list plenty of coverage. It will likely lead to increased sales on popular items. Now, granted, not everyone can put out a press release and expect to get the kind of coverage Amazon does. Amazon's huge. Your online business is probably not quite so big. That doesn't mean you can't put special focus on the items you expect to sell the most during the holiday season and promote them in other ways. Continue reading

Posted in Business, Email Marketing, Pay-Per-Click | Tagged amazon-launches, Business, delivery-option, facebook, gifts-at-amazon, holiday, holidays, kids, list, online, related, review and story, sales | Leave a comment

Social Networks Blamed For $2.25B In Lost Productivity

Short stretches can really accumulate. Continue reading

Posted in Business, Pay-Per-Click | Tagged believes-social, Business, equivalent, holidays, philip-wicks, social, social-market, social-networks, spent-on-social, twitter, twitter-during, week-on-twitter | Leave a comment