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Tag Archives: holidays
Yahoo Survey Finds Optimism for Holiday Online Retail
Yahoo conducted a survey of small business online retailers to find out how they think they'll perform this upcoming holiday season compared to previous years. "Surprisingly, based on the current economic landscape, the results show an optimistic outlook, with over 60 percent of the Yahoo! merchants surveyed expecting sales to be the same as most years or even stronger," a representative for Yahoo tells WebProNews. "Only 25% expected sales to be weaker than most years (with the remaining 15% expecting sales to be weaker than most years but stronger than last year)," she adds. "After last year in which sales were plagued by the recession, this holiday season just may shape up to mark a rebound of sorts for small business online retailers." Some other findings from the survey include: Continue reading
Posted in Business, Pay-Per-Click
Tagged expecting-sales, fragrances, holiday, holiday shoppers, holidays, optimism, optimistic outlook, recession, review and story, studies, webpronews, yahoo
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Businesses Benefit From Reviews On Their Website
Small businesses that features reviews on their website are seeing significant returns, according to a new survey from RatePoint. Among the 30 percent of small business retailers who had product reviews on their websites, 43 percent said reviews had led to more sales, while 28 percent indicated they had resulted in more traffic. "Reviews help small business owners learn more about how customers use their products, find latent issues with their site or shopping process they hadn't yet discovered and most importantly, find satisfied customers whose positive feedback will build trust with potential customers," said Neal Creighton, CEO of RatePoint . "Missing out on all of the information and opportunities that reviews provide is something that small businesses simply can't afford to do." Some small business owners have the perception that reviews can be damaging to a brand, but data has shown that reviews are much more likely to impact a business positively than negatively. RatePoint survey data released in July found reviews were six times more likely to impact a business positively. Research from Deloitte & Touche, found more than 82 percent of those who read reviews said their purchasing decisions have been directly influenced by those reviews. In addition, 69 percent of consumers who read reviews share them with friends, and family. "Research clearly shows that peer reviews increase consumer trust when shopping online," said Creighton. "Small businesses who have implemented reviews on their site are uniquely positioned to stand apart this holiday season as shoppers look to transact with sites and brands they can trust." Related Articles: > Online Retailers Seek To Improve Checkout Process > 5 Less Obvious Online Reputation Management Issues > Online Retailers To Focus On Facebook And Twitter During Holidays Continue reading
New Details on Google Caffeine Update
Update 2: Continue reading
Posted in Business, Pay-Per-Click
Tagged algorithms, Business, caffeine, effects, game, holidays, real-time search, results, sandbox, search, seo, summer, thoughts, time, webpronews videos
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More on Google’s Caffeine Update
Update: Out at PubCon in Las Vegas, Mike McDonald of WebProNews discussed the rolling out of the Caffeine update further with popular search enthusiast Barry Schwartz: Original Article: Continue reading
Posted in Business, Pay-Per-Click
Tagged Business, caffeine, facebook, holidays, original article, pubcon, results, search, stress, time, update, webpronews
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Google Offering Free Wi-Fi In Airports During The Holidays
Google said Tuesday it is working with airports in the U.S. as well as Boingo Wireless, Advanced Wireless Group, Airport Marketing Income and others to provide free Wi-Fi as a "holiday gift" through January 15, 2010. The free Wi-Fi is available in 47 airports, including Las Vegas, San Jose, Boston, Baltimore, Burbank, Houston Indianapolis, Seattle, Miami, Ft. Lauderdale, Orlando, St. Louis and Charlotte. As a result of this project, Burbank and Seattle airports will begin offering airport-wide free Wi-Fi indefinitely. "We're very happy to extend our Holiday Wi-Fi gift to the millions of people who will spend time in airports over the next few months," said Marissa Mayer, Vice President of Search Products and User Experience at Google. "We know that this is a very hectic travel season for people, and we hope that free Wi-Fi will make both traveling and connecting with friends and family a little bit easier." According to the Federal Aviation Administration, over 100 million people will pass through the participating airports between now and January 15, 2010. Travelers often have extra time on their hands after they pass through security for a variety of reasons, including bad weather. A recent study by the Wi-Fi Alliance found 50 percent of business travelers take red-eye flights in order to be "reachable" during business hours, and the majority (82%) said that being connected via Wi-Fi would help solve that problem. "Google gets this year's Wi-Fi Santa award for sponsoring complimentary access in dozens of airports, both to the traveler's and airport's benefit," said Dave Hagan, president and CEO of Boingo Wireless. "In addition to the obvious bonus holiday travelers will enjoy, sponsored access will increase overall Wi-Fi usage in the participating airports and help supplement the airport's increasingly important non-airline incremental revenue." In keeping with the spirit of the season, travelers who log on to networks of the participating airports will have the option to make a donation to Engineers Without Borders, the One Economy Corporation or the Climate Savers Computing Initiative. Google said it will match the donations made across all the networks up to $250,000, and the airport network that generates the highest amount per passenger by January 1 will receive $15,000 to donate to a local nonprofit of their choice. In October, Google partnered with Virgin America to offer free in-flight WiFi to all passengers flying with the airline. Five of the airports participating in the program are also Virgin America destinations: Boston, Seattle, Las Vegas, San Diego and Virgin America's newest destination launching November 18, Fort Lauderdale. Related Articles: > Google And Virgin America To Offer Free WiFi During The Holidays > American Expands In-Flight Internet Service > The American In-Flight Internet Revolution Continue reading
Posted in Business, Pay-Per-Click
Tagged extra time, free wi fi, holiday, holidays, red eye flights, review and story, search, travel season
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