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Tag Archives: holiday shopping
Online Holiday Shipping Deadline Looms
Most holiday shipping offers are set to expire on or before December 18, according to a new study by Shop.org and BIGresearch. Nearly two thirds (62.3%) of retailers' shipping deadlines for Christmas delivery will fall on or before December 18, with 34 percent of shipping deadlines occurring on December 18 itself. Many of the busiest online shopping days of the year are set to take place this week as shoppers go online to make holiday purchases in order to meet impending shipping deadlines. "Online shoppers don't need to deal with long lines, store hours or winter weather, but they do need to plan ahead," said Scott Silverman, Executive Director of Shop.org . "To entice online shoppers on a budget, many retailers will offer special sales and promotions as shipping deadlines near." Shoppers looking to save on shipping should also be aware of December 18, as 17.9 percent of retailers said that would be the last day they would offer a free shipping promotion for holiday gifts. According to shop.org's eHoliday survey, released in October, the majority (79.4%) of online retailers will offer free shipping with conditions at some point during the holiday season, while more than half (57.4%) also plan to offer free shipping without conditions. The popular promotion is one element driving shoppers online, with 33.1 percent of holiday shoppers planning to spend more on the Internet this holiday season because of free shipping. "In this economy, shoppers are taking a look at the entire purchase price - including shipping - before deciding where to shop," said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch. "Though free shipping isn't "free" for retailers, companies know these promotions can set themselves apart from their competition and are relying on them more heavily to bring in shoppers." For shoppers who miss standard shipping deadlines they may be still able to use expedited shipping from some retailers. More than half (54.2%) of online retailers will offer overnight shipping options for Christmas delivery through December 23. Continue reading
Posted in Business, Pay-Per-Click
Tagged executive director, holiday gifts, holiday shopping, holidays, online-during, review and story, rist, technology
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Online Holiday Spending Closes In On $20 Billion
Online holiday spending reached $19.9 billion in the first 41 days of the shopping season, marking a 3 percent increase over the same time period last year, according to the latest report from comScore. The most recent week saw above average online spending growth of 4 percent versus a year ago, two days shattered the $800 million mark in spending, led by Thursday, December 10, with $852 million. "Although this most recent week of holiday shopping did not produce the first $900 million spending day, we saw above average growth rates including a strong end to the week," said comScore chairman Gian Fulgoni. "Monday, December 14 - otherwise known as Green Monday - is likely to produce our heaviest online spending total for the season and represents our best opportunity to finally surpass that elusive $900 million spending threshold. The early part of this upcoming week should bring us the heaviest online spending days of the season before consumers refocus their attention on brick-and-mortar retail locations to finish up their holiday shopping." Since comScore began tracking ecommerce spending in 2001, it has recorded thirteen spending days over $800 million, each has occurred in the past three holiday seasons. The heaviest online spending day on record was Wednesday, December 9, 2008. Of the top ten spending days on record, four happened in 2009, four in 2008, and two in 2007. Continue reading
Cyber Monday Sales Reach $887 Million
Cyber Monday sales were up 5 percent compared to a year ago reaching $887 million and matching the heaviest online spending day on record, December 9, 2008, according to the latest report from comScore. "We've seen an encouraging start to the online holiday shopping season and it would appear that retailers' aggressive and early marketing efforts have so far succeeded in persuading consumers to open their wallets online," said comScore chairman Gian Fulgoni. "Thanksgiving Day and Black Friday were atypically strong online sales days this year, and Cyber Monday has continued that trend by outperforming the season-to-date average growth rate and matching last year's record day of $887 million in online spending. Now, it will be important to see if spending continues to grow over the balance of the season -- because the heaviest spending day online typically occurs in mid-December." Cyber Monday's 5 percent growth in sales versus a year ago was driven mainly by an increase in the number of buyers, reflecting consumers' increasing comfort with online buying, while average spending per buyer was down slightly. Specifically, the number of online buyers grew 6 percent to 8.7 million, while the average dollars spent per buyer declined 2 percent to $102.19. On Cyber Monday this year, more than half of dollars spent online at U.S. websites took place from work computers (52.7%), an increase of 2.3 percentage points from last year. Buying from home made up the majority of the remaining share (41.6%) while buying from international locations accounted for 5.8 percent. "comScore data have shown that Cyber Monday online sales have always been driven by considerable buying activity from work locations," said Mr. Fulgoni. "That pattern hasn't changed. After returning from the long Thanksgiving weekend with a lot of holiday shopping still ahead of them, many consumers tend to continue their holiday shopping from work. Whether to take advantage of the extensive Cyber Monday deals offered by retailers or to buy gifts away from the prying eyes of family members, this day has become an annual ritual for America's online holiday shoppers." Continue reading
Is Cyber Monday Still A Factor In The Holiday Shopping Season?
So many of the traditions we adhere to and enjoy during the holiday season is based on myth. Santa Claus (hope no kids are reading this) , mistletoe dates back to Celtic mythology, and if many people on the internet have their way Cyber Monday could join the list. Will you shop online during Cyber Monday? ... Continue reading
Posted in Business, Pay-Per-Click
Tagged black, black-friday, busiest, cyber, executive, holiday, holiday sales, holiday shopping, online, online shopping, retail arena, santa claus, scott-silverman
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Security A Concern For Online Holiday Shoppers
As Americans prepare for the holiday shopping season, online security plays a major part in consumers' purchasing decision, according to a new poll by the National Cyber Security Alliance (NCSA) and Symantec. More than half (63%) of online shoppers said they did not complete a purchase because of security concerns. The most common reasons for not making an online purchase include: Continue reading
Holiday Shoppers Turning To Social Media And Internet
Digital technologies continue to drive a new approach to shopping, with social media and mobile phones becoming key influencers this holiday season, according to a new survey of holiday retail spending and trends by Deloitte. Social media is gaining traction with 17 percent of consumers planning to use social media during their holiday shopping, and 60 percent plan to use it to find discounts, coupons and sales information, More than half (53%) plans to use social media to research gift ideas, while 52 percent plan to check the gift wish lists of friends and family. Consumers in all age groups plan to embrace social media over the holidays. While more than half (52%) of those who expect to use social media during the shopping process are in the 18-29 years old age group, 33 percent are in the 30-44 years old age group and 12 percent are in the 45-60 years old age group. The mobile phone is another digital tool for the holidays that is on track to be used by 19 percent of consumers to help with their holiday shopping. Those consumers plan to find store locations (55%), research prices (45%), find product information (40%), get discounts and coupons (32%) and read reviews (31%). A quarter plan to make a holiday purchase with their phone. The Internet ranks as a top shopping destination and continues to see steady growth. Nearly a quarter (22%) of consumers indicate they will shop primarily online this year and many are using the Internet to find special offers, with 44 percent of shoppers expecting to use a coupon they get online. Reviews have become another key online source of information, with 39 percent of consumers indicating they often read consumer-generated reviews of stores or products online, and one-quarter (25 percent) saying they will likely purchase a product this holiday season based on an online recommendation. More than a third (34 percent) say that online consumer reviews and ratings influence their buying decisions more than advertising. "Consumers are turning to mobile, online and social media during their entire holiday shopping experience," said Stacy Janiak, vice chairman and Deloitte's U.S. Retail leader. "Retailers should consider harnessing this activity to turn browsers into buyers with one-click access to coupons, promotions and purchasing tools." "This year's leaner in-store inventories may also open the door for retailers to lure customers to their online channels where it is easier to access inventory, no matter where it is located." The Internet is also changing the traditional store-based purchase process. Almost half of consumers (48%) say they like the convenience of shopping with multi-channel retailers, and 78 percent indicate they have purchased an item in a retailer's store after viewing or researching the product online. In addition 65 percent have done the opposite and purchased an item on retailer's website after viewing it in the store or catalog. Related Articles: > Online Retailers To Have Better Holiday Season > Amazon And Walmart Engage In Price War Over Holiday Book Shoppers > Consumer Online Spending To Grow 24% Continue reading