Tag Archives: holiday season

Facebook’s Merry Christmas: Becomes Most Visited US Site

According to new statistics from Hitwise, a lot of people may not have done the Norman Rockwell thing this holiday season, gathering around a fire with family members. Continue reading

Posted in Business, Pay-Per-Click | Tagged Business, christmas day, done-the-norman, holiday, holiday season, norman rockwell, privacy-group, review and story, social-media, unprecedented, yahoo | Leave a comment

eBay Declares Mobile Success For Holiday Season

If any of your Christmas presents were a bit odd-looking or seemed like impulse buys, it might be because the gift giver did his or her shopping using a small, accessible screen. Continue reading

Posted in Business, Pay-Per-Click | Tagged christmas, ebay, ebay sellers, ecommerce, geotargeting, gift giver, holiday season, marketplaces, odds and ends, related articles, shopping, zip codes | Leave a comment

Yahoo Announces Weeklong Shutdown

This might or might not be an obvious point, but by unplugging their computers, shutting the lights off, and turning the heat down, people who leave their homes this holiday season stand to save a significant amount of money. Continue reading

Posted in Business, Pay-Per-Click | Tagged aims, amount of money, business results, holiday season, january 1st, last ditch effort, related articles, review and story, time yahoo, vacation days, yahoo | Leave a comment

New Google Phone Has Tech Community Licking Chops

The tech industry was abuzz about a new phone from Google over the weekend. After months of speculation, it was discovered that Google does indeed have a new smartphone, and now more details and images have surfaced. The phone is being called the Nexus one (so far, at least), and will run the Android operating system. The hardware comes from HTC. Most details about the phone are only speculative at this point, as the only people that have access to them are Google employees. The company has given a number of its employees the device to mess around with over the holidays. Mario Queiroz, Vice President, Product Management writes on the Google Mobile Blog : At Google, we are constantly experimenting with new products and technologies, and often ask employees to test these products for quick feedback and suggestions for improvements in a process we call dogfooding (from "eating your own dogfood"). Well this holiday season, we are taking dogfooding to a new level. We recently came up with the concept of a mobile lab, which is a device that combines innovative hardware from a partner with software that runs on Android to experiment with new mobile features and capabilities, and we shared this device with Google employees across the globe. This means they get to test out a new technology and help improve it. Queiroz also said that Google cannot share any specific product details, but that hasn't stopped the leaks of photos. Engadget dug the following one up on Google's Picasa Web Albums photo sharing site: Greg Sterling at Search Engine Land has a source , who he says is not a Gooogle Employee, that claims to have held one of the devices and messed around with it. He said that the resolution on the phone is "at least twice as good" as the iPhone. According to the Wall Street Journal , Google designed the entire software experience on the device, which makes it unique from other Android phones. Apparently people will be able to purchase the phone directly from Google, rather than a carrier, and according to Pete Cashmore at Mashable, users will be able to choose their carrier from a menu, once they receive the phone. He says the phone will be "sold online and unlocked," and that Google is partnering with T-Mobile to push the phone. He says Verizon declined. Some rumors suggest that the Nexus One could be released to the public as early as next month. That could just be wishful thinking, but whenever it does come out, it will be quite interesting to see how the public responds. Continue reading

Posted in Business, Pay-Per-Click | Tagged dogfood, google-mobile, holiday season, nexus one, phone, phones, photo sharing, search | Leave a comment

Online Holiday Spending Hits $16 Billion

Online holiday spending has reached nearly $16 billion, marking a 3 percent increase compared to the same time period last, according to the latest data from comScore. The most recent week ending December 6 reached 4.6 billion in holiday spending, heavier than any individual spending week in 2008 but still below two individual weeks in 2007. The week began with strong weekday spending, led by $887 million on Cyber Monday, but ended on a quieter note with negative year-over-year growth rates during the weekend. "After a strong beginning to the week, we saw growth rates decelerate over the weekend to put this past week of holiday shopping in line with our 3 percent growth forecast for the season," said comScore chairman Gian Fulgoni. "We are anticipating heavy spending for the current week, making it an important determinant for how the holiday season as a whole will perform. Hopefully, we'll see a return to the growth rates we observed during the earlier part of this past week and that the weekend softness was just a temporary hiccup." comScore also found that social media is having an impact on holiday shopping behavior. According to its holiday survey, 28 percent of those who have begun their holiday shopping this season indicated that social media has influenced their purchases. User-generated product reviews were the most common form of social media that influenced holiday purchase (13% of respondents), followed by expert product reviews (11%). Seven percent reported they have followed a fan page on Facebook to take advantage of special offers and deals, while 6 percent said they have been influenced by a friend's Facebook status referring to a particular product. Five percent of respondents said they had followed a company on Twitter to take advantage of special offers, while 3 percent indicated that a friend's tweet about a product influenced their buying behavior. "Social media really appears to be emerging as an important marketing channel this holiday season," added Mr. Fulgoni. "On the one hand, its emergence is being driven by increased consumer adoption of these technologies and the exponential growth in digital word-of-mouth that is occurring over this medium." "On the other hand, having a social media marketing strategy makes sense for retailers in this environment because it's cost-effective and shows an effort to get closer to one's customers. I think we are getting our first real glimpse at the impact social media will play on commerce as we enter the next decade." Continue reading

Posted in Business, Pay-Per-Click | Tagged amazon, black, black-friday, Business, cyber-monday, exponential, facebook, fan page, holiday season, holiday spending, holiday survey, online-shoppers, week ending december | Leave a comment

Businesses Benefit From Reviews On Their Website

Small businesses that features reviews on their website are seeing significant returns, according to a new survey from RatePoint. Among the 30 percent of small business retailers who had product reviews on their websites, 43 percent said reviews had led to more sales, while 28 percent indicated they had resulted in more traffic. "Reviews help small business owners learn more about how customers use their products, find latent issues with their site or shopping process they hadn't yet discovered and most importantly, find satisfied customers whose positive feedback will build trust with potential customers," said Neal Creighton, CEO of RatePoint . "Missing out on all of the information and opportunities that reviews provide is something that small businesses simply can't afford to do." Some small business owners have the perception that reviews can be damaging to a brand, but data has shown that reviews are much more likely to impact a business positively than negatively. RatePoint survey data released in July found reviews were six times more likely to impact a business positively. Research from Deloitte & Touche, found more than 82 percent of those who read reviews said their purchasing decisions have been directly influenced by those reviews. In addition, 69 percent of consumers who read reviews share them with friends, and family. "Research clearly shows that peer reviews increase consumer trust when shopping online," said Creighton. "Small businesses who have implemented reviews on their site are uniquely positioned to stand apart this holiday season as shoppers look to transact with sites and brands they can trust." Related Articles: > Online Retailers Seek To Improve Checkout Process > 5 Less Obvious Online Reputation Management Issues > Online Retailers To Focus On Facebook And Twitter During Holidays Continue reading

Posted in Business, Pay-Per-Click | Tagged Business, consumer trust, holiday season, holidays, new survey, online-retailers, reputation management, review and story, small businesses | Leave a comment

Online Retailers To Have Better Holiday Season

Overall retail sales are expected to show no gain this holiday shopping season, while online retail sales in the U.S. will reach $44.7 billion during the holiday season, an eight percent increase over last year, according to a new report by Forrester Research. The growth rate represents an increase from 2008, when, on the heels of the global financial crisis, online holiday retail sales in the U.S. grew just five percent. Forrester defines the holiday shopping season as months of November and December. "Despite the lingering effects of the recession, the online space remains the retail industry's growth engine," said Sucharita Mulpuru, Forrester Research vice president and principal analyst. Sucharita Mulpuru "What's different this holiday from past years is that online retailers will manage to the bottom line, which will change some of the tactics they have employed in the past." The National Retail Federation has forecast a one percent decline in overall U.S. holiday retail sales for this year. A recent Forrester survey of more than 4,000 U.S. online consumers found that 94 percent of those who made a purchase online within the past three months plan to continue to buy online this holiday season. Nearly three- quarters (72%) of retailers surveyed in "The State Of Retailing Online," a Shop.org study done by Forrester in Q3 of this year, say they expect online holiday sales to increase over last year. According to Forrester, retailers will cut down on automatic free shipping and require price thresholds to qualify for free shipping. In addition, online retailers will use more cross-channel customer service options, advanced merchandizing software that will offer more product information, and improved social networking tools that will allow people to share purchase decisions with friends. "Tighter offline inventories may benefit the online channel as consumers go to the Web looking for products - and prices - they can't find in stores this holiday," said Mulpuru. "Online retailers will be ready for them with a special focus this year on engagement and service." Continue reading

Posted in Business, Pay-Per-Click | Tagged Business, customer service options, forrester, forrester research, global financial crisis, holiday, holiday sales, holiday season, recession, retail-sales, social-networking, sucharita-mulpuru, year | Leave a comment