Tag Archives: ftc

Google Loses Domain Name Dispute

Google's empire hasn't exactly crumbled, and to be honest, the average person will probably never even realize what's happened. Continue reading

Posted in Business, Pay-Per-Click | Tagged alterations, Business, complainant, consumer groups, domain name disputes, ftc, groovle, national, predominant, related articles, respondent, review and story, second time, symbolic sense | Leave a comment

Google’s Blogger Adds Amazon Affiliate Monetization Option

Google-owned Blogger has added a new revenue generation option: direct integration with Amazon Associates to search Amazon's product catalog and add links to products where Bloggers can earn commissions when their readers buy products they recommend. "Making it easy for our Associates to advertise relevant content on their websites is the foundation of the Amazon Associates program. Our goal is to help our Associates earn the trust of their followers by giving them the tools to search through the millions of products on Amazon and select those that are most relevant to their audience," says Dave Cotter, General Manager of the Amazon Associates Program. "If you’re a Blogger and you’re writing about the new Michael Crichton book, 'Pirate Latitudes,' you simply highlight the text you want linked to Amazon, click on 'Go' in the Amazon Product Finder, and click 'Insert link.' Setting up Associates links to Amazon and earning referral fees is now that easy." "This is something that Bloggers of all shapes and sizes will benefit from as they look for ways to add compelling content to their blogs and make money," said Rick Klau, Product Manager for Blogger. "Our goal is to do more than simply give our bloggers the easiest tools in the market for creating blogs, it’s to make Blogger the easiest platform for bloggers to make money on. This integration is a testament to that commitment." The timing of this partnership is somewhat interesting, as the FTC's guidelines about disclosure recently went into effect. Klau does make it a point to encourage openness, however. "A quick note about trust: affiliate programs work well when readers trust you," he says. "You should avoid promoting products simply because of the referral fee you might earn — readers may lose some of that trust if they sense your posts exist solely to make you money. You may also want to disclose to your readers that you will earn a commission on their purchase — some readers even prefer knowing that you benefit from their business." Amazon Associates integration is not the only way Blogger offers its users to make money. Blogger has a "Monetize" tab in the Blogger app. Users can use AdSense of course, and they recently added AdSense for Feeds as an option. Continue reading

Posted in Business, Pay-Per-Click | Tagged associates, finder, ftc, ftc guidelines, generation option, making-it-easy, promoting products, referral fees, revenue generation | Leave a comment

FTC Says Kids Have Easy Access To Explicit Content In Virtual Worlds

The Federal Trade Commission released a report today that found minors can easily access sexually and violently explicit content in online virtual worlds. The congressionally mandated report, "Virtual Worlds and Kids: Mapping the Risks," calls on operators of virtual worlds to take steps to keep explicit content away from children and teens, and recommends parents become familiar with the virtual worlds their kids visit. "It is far too easy for children and young teens to access explicit content in some of these virtual worlds," said FTC Chairman Jon Leibowitz. "The time is ripe for these companies to grow up and implement better practices to protect kids." The FTC examined 27 online virtual worlds including those geared toward young children, teens, and adults. The FTC found at least one instance of either sexually or violently explicit content in 19 of the 27 worlds. The FTC observed a heavy amount of explicit content in five of the virtual worlds studied, a moderate amount in four worlds, and only a low amount in the remaining 10 worlds in which explicit content was found. Among the 14 virtual worlds in the report that were open to children under age 13, seven featured no explicit content, six contained a low amount of such content, and one contained a moderate amount of content. Almost all of the explicit content found in the child-oriented virtual worlds appeared in the form of text posted in chat rooms, on message boards, or in forums. The report found a greater amount of explicit content in worlds that were geared toward teens or adults. Twelve of the 13 virtual worlds in this category contained explicit content, with a heavy amount observed in five worlds, a moderate amount in three worlds, and a low amount in four worlds. Half the explicit content found in the teen- and adult-oriented virtual worlds was text-based, while the other half appeared as graphics, occasionally with accompanying audio. Continue reading

Posted in Business, Pay-Per-Click | Tagged Business, explicit, ftc, ftc chairman, jon leibowitz, kids, mapping, message boards, message forums, minors, these-companies, virtual-worlds | Leave a comment

Lionheart Assurance Solutions: How To Avoid Phishing -Spoofing Scams

As Part of the Lionheart Assurance Scam Prevention Toolkit™ Lionheart Assurance Solutions warns of online phishing and spoofing scams. Lionheart Assurance Solutions says avoiding phishing and spoofing scams, frauds and ripoffs is a growing concerning among online users and it … Continue reading

Posted in Lionheart Assurance Solutions, Scams | Tagged ftc, how to, lionheart assurance solutions scams, Phishing Scams, spoofing scams | 4 Comments