Tag Archives: friedman

Google’s One-Minute Guide to Search-Based Keywords

Posted on January 2, 2010 by admin

Google has put together a one-minute guide to using its Search-based Keyword tool. The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site. "Millions of people use Google each day to find products and services by searching on various keywords," says Dan Friedman of Google's Inside AdWords Crew. "This means that by including all keywords that are relevant to your product or service in your campaigns, you can ensure you can ensure that you will reach a greater set of potential customers. To help you do this, you can use the Search-based Keyword Tool to quickly identify relevant keywords which aren't yet included in your AdWords campaigns." The guide follows: Earlier this year, Google made some improvements to the search-based keyword tool. The company not only expanded the reach to Australia, Canada, China, Japan, and New Zealand in addition to the US and the UK, but users can also now select the currency they'd like to see suggested bids in on the setting page. Google also added some customization features to the tool this year that could lead to more targeted results for users. These include language/country-specific results and ad/search share filters. Have You Read This? > Google Improves Search-Based Keyword Tool > Google Launches Search-Based Keyword Tool > Internal AdWords Tool Raises Rumors About Rankings Continue reading →

Posted in Business, Pay-Per-Click | Tagged adwords, based-keyword, Business, friedman, launches, lead, people, raises-rumors, related articles, search-based, tools | Leave a comment

Google Gives AdWords Advertisers New Comparison Option

Posted on October 30, 2009 by cgseo

Google announced that it is testing a new AdWords feature called AdWords Comparison Ads. These are ads that let users compare multiple offers from the same advertiser that are relevant to the user. Google says the feature is part of its continuing effort to make ads more relevant and useful to users and help advertisers reach the people who are most interested in their products and services. "AdWords uses a host of targeting and relevancy signals to determine the best ads for each query. However, sometimes a user's query doesn't provide enough information for us to confidently predict what they want," explains Dan Friedman of Google's Inside AdWords Crew. "Take, for example, users who search for "mortgage." Do they want a new home loan or a refinance? Do they want a fixed rate or an adjustable rate loan? Comparison Ads improves the ad experience on Google.com by letting users specify exactly what they are looking for and helping them quickly compare relevant offers side by side." If a user clicks a promotion, they are taken to a page with more detailed, sponsored results. There they can choose from the offers listed on the page or refine their search further. If a user finds an offer they like, they can call the advertiser or request a quote. "If a user requests a quote, Google automatically anonymizes the user's phone number and sends you a unique code that you can use to contact the user," says Friedman. "You only pay if a user calls the phone number on your offer or fills out a form to request a quote." Google cites speed, transparency, and privacy as the key points of focus with Comparison ads. They show targeted offers in less than a second, they only show real products (meaning no teaser rates, baits or switch offers), and they won't send advertisers any user information. Related Articles: > Google Launches Latest Version of AdWords API > More "Ads by Google" Across the Web > Google Gives Local Businesses New Way to Advertise Continue reading →

Posted in Business, Pay-Per-Click | Tagged baits-or-switch, calls-the-phone, comparison, fixed rate, friedman, loan comparison, mortgage, phone number | Leave a comment