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Next year, Ford will be introducing it's new version of SYNC , a technology it partnered with Microsoft on. This technology will allow you to have constant Wi-Fi in your car. All an owner of a SYNC-ready car would have to do is plug in a compatible USB mobile broadband modem (or air card), and they will create a secure wireless connection that will be broadcast throughout the vehicle. "While you're driving to grandma's house, your spouse can be finishing the holiday shopping and the kids can be chatting with friends and updating their Facebook profiles," said Mark Fields, Ford president of The Americas. "And you're not paying for yet another mobile subscription or piece of hardware because Ford will let you use technology you already have." "The speeds with which technology is evolving, particularly on the wireless front, makes obsolescence a real problem," said Doug VanDagens, director of Ford's Connected Services Solutions Organization. "We've solved that problem by making SYNC work with just about any technology you plug into it. By leveraging a user's existing hardware, which can be upgraded independent of SYNC, we've helped ensure 'forward compatibility' with whatever connectivity technology comes next." "Using SYNC with existing mobile devices helps Ford provide the most value, the most flexibility and the most convenience for owners," said Fields. "Constant connectivity is becoming a routine part of our customers' lives, and we're making existing technology more accessible without adding costs: That's the kind of value Ford drivers have learned to expect." Ford has proven in the past to be a particularly Internet-savvy company. This was evident from an interview WebProNews did with Scott Monty, who runs the company's social media efforts: Ford says studies by the Consumer Electronics Association show that as many as 77 million adults make up the so-called technology enthusiast drivers population, more than half of whom express the desire for a connected communications and information system in their vehicles. They say over a third of Americans would be interested in the ability to check email and access Web sites in their vehicles. Have You Read This? > Google Earth Makes Leap To Automobiles > Google Develops Fleet Of Fuel-Efficient Cars > How Ford Does Social Media Continue reading →