Tag Archives: facebook

Mark Zuckerberg Is Hesitant Going Fully ‘Public’ With His Facebook Profile

Mark Zuckerberg and I aren’t Facebook friends. That’s cool; I don’t know him. Until recently, all I could see of his profile was his picture, networks and friend list. But this morning, either the Facebook CEO had decided that’s what’s good for the goose is good for the gander, or even he didn’t know what the new privacy settings changed. I’m going to guess that it was B, because since the articles on True Slant and ValleyWag have run, Zuckerberg’s profile is a lot more private. On his Page (where you can be his fan, not to be confused with his profile), Zuckerberg defends the change: For those wondering, I set most of my content on my personal Facebook page to be open so people could see it. I set some of my content to be more private, but I didn’t see a need to limit visibility of pics with my friends, family or my teddy bear Oh, really? Because when I try to visit his profile, I get a “Mark only shares some of his profile information with everyone.” message at the top of his profile, and no photos. Zuckerberg does still share some of his info with everyone: his basic info, personal info (only the about me: “i’m trying to make the world a more open place.”), education and work, and five of the pages he’s a fan of. (These five rotate; screen caps from the privacy changes indicate he has 17 pages.) Also public: his links, friends and events. There is, of course, another possibility as to why some people like Kashmir Hill can see his photos—they have mutual friends (Hill’s is another Facebook employee). When you update your privacy settings, the new default setting for photos is to make them visible to “Friends of Friends.” (I’ve contacted Ryan Tate to see if he also has at least one mutual friend, but haven’t heard back yet. Mark and I share no friends.) But really, as Facebook is pushing more people to go public, and if Zuckerberg is really “trying to make the world a more open place,” he could do a lot more opening himself. The CEO of the site might be seen as an example to users—and if he really wants them to go public, should he be willing to do the same? What do you think? Was this an accident on Zuckerberg’s part, or because Tate and Hill have mutual friends? Comments Continue reading

Posted in Business, Pay-Per-Click | Tagged facebook, kashmir-hill, mark zuckerberg, personal-info, picture, possibility, privacy settings, profile, visibility, world | Leave a comment

AOL Might Be Looking To Sell ICQ

AOL continues to travel into the brave new world that it is venturing into as the lines have been cut that once attached it to TimeWarner. Of course, there will be a lot of scrutiny which often leads to criticisms but that’s just part of doing business. Another part of doing business as a solo act is to make sure that you lean more toward ‘lean and mean’ which may mean trying to shed some business units that are not going to be helping AOL address its core competencies (which is another matter seeking clarity so feel free to chime in if you are from AOL). TechCrunch is reporting that ICQ, which was purchased by AOL back in the Roaring 90’s (I am not even sure that term makes any sense but I am sticking with it) is getting attention from Google and DST (Digital Sky Technologies) whose biggest splash in ’09 was giving more money to Facebook . ICQ, which AOL acquired in 1998 for $400 million, has 33 million worldwide monthly users, according to Comscore. But 8.3 million of those are in Russia, where it hold the no. 1 spot for instant messaging. That explains DST’s interest. It also explains some of Google’s interest as they struggle to get a proper foothold in that market. We concentrate heavily on the Internet marketing world for the English speaking world but the growth for companies like Google etc are in the large international audiences. Consider that Google has introduced 38 new search products over the last 70 days and language translation is heavily featured. Of course there would be significant interest in acquiring a ‘ready made’ audience in Russia. Is DST thinking the same way for Facebook? Why not, especially when the rumored price for ICQ and its users was somewhere north of $250 million but not likely anywhere near its price of 11 years ago. It could be a true bargain. . As with many business activities timing is an important part of the measure of success or failure. Since AOL is in a position to move ICQ and please its shareholders the timing may be right for a little showdown at the Siberian Corral between DST and Google. Interesting: yes or nyet? Comments Continue reading

Posted in Business, Internet Marketing, Pay-Per-Click | Tagged aol, Business, core competencies, facebook, icq, instant message, internet, roaring, russia, solo act, techcrunch | Leave a comment

NBC Launches Social Media Game On Facebook And Twitter

NBC is introducing a new social media game aimed at promoting the network's series "Chuck" by getting fans to spread the word about the program on social networking sites. The game called "Mission: Chuck Me Out" allows fans to use Facebook, Twitter and MySpace or the Chuck Me Out website to talk about the show. Users can earn points by becoming fans of the show on the Chuck Facebook Fan Page, by Tweeting about the program or by getting friends to watch episodes on NBC.com The game runs from today through March 8, 2010. The fan with the most points at the end of the game will have their photo appear in an episode of Chuck. Other prizes include a second season DVD of the series autographed by the title star Zachary Levi. "The fans of 'Chuck' have been incredibly passionate and supportive of the show. Continue reading

Posted in Business, Pay-Per-Click | Tagged Business, chuck, entertainment, facebook, fan page, game, media game, nbc today, photo, prizes, related articles, zachary levi | Leave a comment

Security Options On Facebook Urging People To Go Public

I think, somewhere in the back of our heads, we all had to know that this was eventually where Facebook would go. Yes, the erstwhile media darling of social networking, so prized because it was so private (unlike that icky old predator-friendly MySpace), has succumbed to the public pull of the Internet—when they prompt you to update your privacy settings now, they’ve already selected a default option to publish your information to “Everyone.” This change comes as part of the new privacy migration tool, where users get to update their privacy settings as Facebook moves to improved privacy settings. (Or was that improved publicity settings?) It looks like this is the change promised in July to appease the Canadian government’s privacy complaints. Facebook, it seems, is now jealous of today’s social media sweetheart: Twitter. The theory goes that FB wants people to select the “Everyone” option so that status updates, especially, will be publicly shared, and Facebook will be like Twitter, only better. (Note that, above, the “Everyone” option is only preselected for a few settings, other defaults include “Friends” and “Friends of Friends.”) At Facebook’s blog post , people are already complaining about the loss of privacy and such features as the ability to hide wall posts, profile pictures and friend lists. (I can’t vouch for these, but several people are complaining about them.) Users will be prompted to update their settings and are free to return to their old settings or customize the settings however they want. Yeah, it’s not cool that Facebook goes and selects “Everyone” as the default, but if they’re prompting their users to update their settings themselves, and not changing anything until the users approve it, then . . . is this really that big of a deal? What do you think? Comments Continue reading

Posted in Business, Pay-Per-Click | Tagged Business, default option, erstwhile, facebook, media darling, privacy complaints, public, publicly-shared, security, security options, settings, vouch | Leave a comment

Kaufman Bros. Analyst Upgrades Yahoo

Just in time for the holidays, a financial expert has given a sort of present to Yahoo. Continue reading

Posted in Business, Pay-Per-Click | Tagged analyst upgrades, facebook, finalize, kessler, price, review and story, search, search performance | Leave a comment

Google Most Popular Site Among Seniors

The number of seniors actively using the Internet has increased by 55 percent to 17.5 million over the last five years, according to a new report from Nielsen. Among people 65+, the growth of women in the last five years has outpaced the growth of men by 6 percent. More seniors are also spending more time online. Time spent on the Internet by seniors increased 11 percent in the last five years, from 52 hours per month in November 2004 to just over 58 hours in 2009. "The over 65 crowd represents about 13% of the total population and with this increase in online usage, they are beginning to catch up with their offline numbers," said Chuck Schilling, research director, agency & media, Nielsen's online division. "Looking at what they're doing online, it makes sense they're engaged in many of the same activities that dominate other age segments - e-mail, sharing photos, social networking, checking out the latest news and weather - and it's worth noting that a good percentage of them are spending time with age-appropriate pursuits such as leisure travel, personal health care and financial concerns." Online seniors participate in a variety of activities, from email to bill paying. Checking personal email was the top online activity for the majority (88.6%) of seniors in the last 30 days. Viewing or printing online maps and checking the weather were the second and third most popular activities, with 68.6 and 60.1 percent, respectively. The most popular online destination for people over 65 in November 2009 was Google Search, with 10.3 million unique visitors. Windows Media Player and Facebook ranked in the second and third position with 8.2 million and 7.9 million visitors, respectively. Overall, the number of unique visitors who are 65 or older on social networking and blogs has jumped 53 percent in the last two years. 8.2% of all social network and blog visitors are over 65, just 0.1 percentage points less than the number of teenagers who visit these sites. Continue reading

Posted in Business, Pay-Per-Click | Tagged attention, facebook, google-search, growth, internet, leisure travel, media, percentage points, schilling, search-factors, search-results, sharing photos, spending time | Leave a comment

What Google’s Real-Time Search Means to SEO, PPC & Reputation Management

It seems that over the course of the entire year, we've been waiting for Google to get real-time search. Now it's here. If you have ever had a hard time finding a direct relationship between social media and search engine marketing, it doesn't get any more direct than this. Real-time search results (from Twitter, Facebook, MySpace, and other sources) right in regular SERPs. Do you like the idea of real-time results in Google SERPs? Continue reading

Posted in Business, Pay-Per-Click | Tagged cool, dave snyder, facebook, hard time, kirkpatrick, president, search, search engine marketing, search users, seo, serps, spring, thoughts, time search, timeliness | Leave a comment