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Twentieth Century Fox Home Entertainment has launched an iPhone and computer application called FoxPop, aimed at offering users a more interactive experience while they watch DVDs or Blu-ray Disc. The FoxPop app is free and works by "listening" and syncing to an exact moment in a movie, using real-time audio recognition technology. As events happen in the movie, facts and trivia automatically "pop up" on the iPhone or computer offering viewers new information each time they watch a movie. From am actor on the screen, a location, or song, FoxPop provides users with information about the scene. FoxPop will launch with the DVD release of "Night at the Museum: Battle of the Smithsonian" on December 1. Other films slated to receive the FoxPop treatment include "500 Days of Summer" and "Jennifer's Body." Additional application features include the ability for users to share and chat with friends while watching a movie via social networks such as Facebook and Twitter. A collapsible dashboard "Now Playing" feature provides users with a large space to see information about characters, places and trivia related to the film. "By providing interesting movie-related information and the ability to engage with fellow Night at the Museum: Battle of the Smithsonian audiences, the application creates a powerful new connection between the movie and its viewers," said Mary Daily, EVP North America Marketing of Twentieth Century Fox Home Entertainment. Continue reading →