Tag Archives: cutts

Top Ten WebProNews Videos of 2009

Posted on December 27, 2009 by admin

In keeping with the theme of reflecting upon the year 2009, we thought it would be fun to go back through our video archive and find the ones that were the most popular from this year. It turns out, WebProNews readers (or viewers rather) really wanted to watch Matt Cutts videos. He appears on the list several times. Here are the top ten WebProNews videos of the year by views: 1. Matt Cutts Continue reading →

Posted in Business, Pay-Per-Click | Tagged 2009, Business, caffeine-update, cutts, iphone, michael gray, michael-martin, mike mcdonald | Leave a comment

Go to Google to Gain Weight

Posted on December 11, 2009 by cgseo

As you may know, Google's Matt Cutts regularly answers questions submitted by users via videos uploaded to Google's Webmaster Central YouTube Channel . Usually the questions and answers are helpful tips and explanations regarding the workings of Google and how webmasters can better accomplish some goal related to their sites' performance in the search engine. Occasionally, however, Matt will answer different kinds of questions, and sometimes more fun ones. This one falls into that category. Recently, one user submitted the question: What is the most common running gag over there at Google? While one might hope to hear some wild frat-like hazing stories about Google's workforce, Matt doesn't share anything too crazy, but his responses are kind of amusing nonetheless. Matt says that one really common running gag at Google is referred to as the "Google 15". This is in reference to the approximately 15 pounds a lot of Google employees gain within their first few months with the company. "Whenever you join Google," he says, "you realize there's fantastic, great food, and you start to eat it, and it's free, so you don't have to stop eating it." Eventually, he says, they realize that it's free and it will "still be there tomorrow," so they don't have to eat it all at once. He also notes that Google has gyms and other activities that employees can participate in that will help them lose some of the weight. Another gag at Google according to Matt, is that sometimes people talk about a space elevator being built, and nobody's ever really sure if it's a joke or not, because there are a lot of "science geeks" at the company. Related Articles: > Continue reading →

Posted in Business, Pay-Per-Click | Tagged Business, cutts, cutts-likes, explanations, gag, goats, google yahoo, humor, science geeks, search, shaving-footage, yahoo | Leave a comment

Google May Change Your Page Titles

Posted on November 11, 2009 by admin

In case you were not aware, Google "reserves the right" to change the titles of your pages in search results. Google's Matt Cutts has released a video discussing why and how they go about doing this. Cutts says Google wants to show the titles that it thinks are most useful. "For example, suppose the title of your page is 'Untitled' or if there is no title. If that's the case, we try to show a relevant, useful title." "We reserve the right to try to figure out what's a better title, what's a more descriptive title or snippet to show the users," he continues. According to Cutts, if you have a title that's really long, they may still use that in their scoring, but in the snippet, they might try to find a "better title." This is presumably based on what the user is looking for. As Cutts has said in the past, sometimes Google will use snippets right from the Open Directory Project (DMOZ). Sometimes, they'll simply use snippets from the page or the meta description tag. "We do a bunch of different things to find the best description that we can," he says. "If you have a bad title or a title that we don't think helps users as much, we can try to find a better title, and one we think will be an informative result so that users will know whether that's a good result for them to click on," he says. Have you noticed Google changing your titles? Did they find better ones? Discuss here . Related Articles: > Why Your Email Address May Show up in Google Search Results > Why Your Robots.txt Blocked URLs May Show up in Google > Does Google Recognize the Name of Your Business? Continue reading →

Posted in Business, Pay-Per-Click | Tagged Business, cutts, dmoz, matt cutts, review and story, robots txt, search google, snippet, snippets, titles, user | Leave a comment

Why Your Email Address May Show up in Google Search Results

Posted on October 27, 2009 by cgseo

Matt Cutts has provided some useful information for webmasters in the last few videos that have been uploaded to Google's Webmaster Central YouTube channel . It should be noted that this channel is designed to answer questions and provide useful tips for webmasters regarding their site's performance in Google. The topics are not always breaking news. Some you may know, but there are always other people out there that don't know the information. Google recently announced that the channel had received its millionth video view. 1. In the first clip, Cutts discusses the topic of obfuscating email addresses. A common way to display email addresses for contact purposes on the wab has been to include "mailto:" link. This has of course been exploited by spammers, so people have turned to other ways to keep this from happening. One way people have tried to get around this is by using javascript. This has generally worked well in the past, but Cutts talks about how Google is getting smarter, and may now execute the javascript, leading to email addresses being shown in search results. Cutts says you may want to find another way to do it. 2. In the next clip, Cutts answers a question about the relationship between the size of a site and the authority Google gives it. Basically, according to Matt, there is no relationship. It's more about links. It's not about the size of a site. If you have a million pages, but only a couple links, you're not going to be considered an authoritative site in Google's eyes. If Google awarded a site for having a lot of pages, there would be people cranking out pages just for the sake of gaining authority, and this would essentially contribute to the web being a "cesspool." 3. In the third one, Matt answers a question about Google showing local results for generic terms even when a town is not specified. They ask, "Is Google going to tart displaying different results based on location of the IP (even when logged out)?" Cutts says that he wouldn't be surprised, and that if Google finds something that's nearby and thinks it would be a helpful result, it will probably show it. 4. Finally, somebody asks if a link back to a press article about a company will be perceived as a "reciprocal link" and therefore give less weight to the inbound link. If two sites link to each other, they are by definition reciprocal links, as Matt says, but if you link to everyone that links to you, you're basically just "tooting your own horn." Some people have criticized the clarity of Matt's answers in some of the above clips in the comments on their YouTube video pages. Do you feel like the questions have been answered? Do you find Google's Webmaster Central YouTube channel to be a valuable source of information? Related Articles: > Matt Cutts Head Shaving Footage Revealed > Geo-Targeting for Google with Webmaster Tools > Where Google Stands on the "Keywords" Meta Tag > Why Your Robots.txt Blocked URLs May Show up in Google > This Cesspool We Call the Internet Continue reading →

Posted in Business, Pay-Per-Click | Tagged cesspool, channel, cutts, internet, people, related, review and story, shaving-footage, webmaster, webmaster-tools, youtube | Leave a comment