Tag Archives: content

Google Launches Analytics for Mobile Apps

Posted on November 4, 2009 by admin

Google has launched Google Analytics for Mobile Apps. The reports that are available as a result of last week's expansion of mobile reporting features are now available for mobile apps as well. There are 2 categories of user interaction that you can track, which are pageviews and events. Developers can determine when their apps should trigger pageview requests, since they don't contain HTML pages. Google Analytics aggregates the data in the Content reports, displaying number of visits, session length, and bounce rates. "Developers can also track visitor actions that don't correspond directly to pageviews using Event Tracking," says Meredith Papp of the Google mobile ads team. "These user actions can include views of embedded videos, button clicks, downloads and more. App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development." Papp points to the software development kit and technical documentation for Analytics Tracking for Mobile Apps. The SDK can be downloaded and used on iPhone, iPod Touch and Android application platforms. Related Articles: > Google Analytics Gets a Bunch of New Features > Correcting Your Web Analytics Mistakes > Google Adds Heavily Requested Features to Analytics API Continue reading →

Posted in Business, Pay-Per-Click | Tagged application platforms, content, development, embedded-videos, event-tracking, ipod touch, meredith, meredith-papp, mobile ads, mobile apps, review and story, sdk, technical documentation, used-on-iphone, web analytics | Leave a comment

Will Hulu Charge For Content in 2010?

Posted on October 22, 2009 by cgseo

Recently, at the B&C OnScreen Summit , News Corp's Deputy Chairman, Chase Carey, revealed that Hulu will begin charging users to view their content in 2010 . "It’s time to start getting paid for broadcast content online" , Carey said. Would you pay to view shows on Hulu? If so, how much would you be willing to pay? Tell us . According to Broadcasting & Cable , Carey also said... “I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value... Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business.” Carey also said that even though the subscription system is likely, some content would probably remain free of charge . Would you consider paying for a Hulu subscription? Let us know . Continue reading →

Posted in Business, Pay-Per-Click | Tagged Business, carey, charging-users, chase-carey, content, deputy, deputy-chairman, model-as-part, review and story, screen-summit, shows-on-hulu, some-content, start-getting, subscription, very-difficult | Leave a comment