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Tag Archives: consumer
Google Phone Excitement Builds Ahead Of Jan. 5 Event
The cat has at least started to come out of the bag with regards to the long-rumored "Google phone"; details about the Nexus One have been leaking for weeks. Continue reading
Posted in Business, Pay-Per-Click
Tagged amp, consumer, coverage features, crowds, demo session, excitement, google-logo, googleplex, invitation, iphone, journalists, maximum impact, mountain view, nexus one
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Ford Turning Cars Into Mobile Wi-Fi Hotspots
Next year, Ford will be introducing it's new version of SYNC , a technology it partnered with Microsoft on. This technology will allow you to have constant Wi-Fi in your car. All an owner of a SYNC-ready car would have to do is plug in a compatible USB mobile broadband modem (or air card), and they will create a secure wireless connection that will be broadcast throughout the vehicle. "While you're driving to grandma's house, your spouse can be finishing the holiday shopping and the kids can be chatting with friends and updating their Facebook profiles," said Mark Fields, Ford president of The Americas. "And you're not paying for yet another mobile subscription or piece of hardware because Ford will let you use technology you already have." "The speeds with which technology is evolving, particularly on the wireless front, makes obsolescence a real problem," said Doug VanDagens, director of Ford's Connected Services Solutions Organization. "We've solved that problem by making SYNC work with just about any technology you plug into it. By leveraging a user's existing hardware, which can be upgraded independent of SYNC, we've helped ensure 'forward compatibility' with whatever connectivity technology comes next." "Using SYNC with existing mobile devices helps Ford provide the most value, the most flexibility and the most convenience for owners," said Fields. "Constant connectivity is becoming a routine part of our customers' lives, and we're making existing technology more accessible without adding costs: That's the kind of value Ford drivers have learned to expect." Ford has proven in the past to be a particularly Internet-savvy company. This was evident from an interview WebProNews did with Scott Monty, who runs the company's social media efforts: Ford says studies by the Consumer Electronics Association show that as many as 77 million adults make up the so-called technology enthusiast drivers population, more than half of whom express the desire for a connected communications and information system in their vehicles. They say over a third of Americans would be interested in the ability to check email and access Web sites in their vehicles. Have You Read This? > Google Earth Makes Leap To Automobiles > Google Develops Fleet Of Fuel-Efficient Cars > How Ford Does Social Media Continue reading
Posted in Business, Pay-Per-Click
Tagged automobiles, Business, consumer, facebook, ford, holiday, microsoft, ready car, review and story, sync, technology enthusiast, wireless
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Is This the Answer for Online News Revenue?
Leading publishers are getting together for what is widely being considered something of a "Hulu for magazines." Publishers involved include Conde Nast , Hearst , Meredith , News Corporation and Time Inc . These companies released a joint announcement today saying that they have entered into an independent venture to develop open standards for a new digital storefront and related technology that will "allow consumers to enjoy their favorite media content on portable digital devices." The idea is that publishers can boost online revenue in a similar fashion to what the companies behind Hulu are doing with online television The publishers say the goal is to create a highly featured common reading application capable of rendering the distinctive look and feel of each publication, a publishing platform optimized for multiple devices, operating systems and screen sizes, a consumer storefront with an extensive selection of publications, and a rich array of advertising opportunities. The selection of publications will not be limited to just those from the companies involved. They are saying that the venture will welcome other publishers to offer their content as well. Publishers will get their revenue from content and advertising sales, as well as print subscriptions. "For the consumer, this digital initiative will provide access to an extraordinary selection of engaging content products, all customized for easy download on the device of their choice, including smartphones, e-readers and laptops," explained John Squires, the venture's interim managing director. "Once purchased, this content will be 'unlocked' for consumers to enjoy anywhere, anytime, on any platform." The storefront will of course offer magazine and newspaper publications, but will also include books, comic books, blogs, and other media. The venture does not yet have a name. It will be interesting to see what they come up with and if consumers jump on board with the model. Is this a step in the right direction for publishers? Talk to ArisYulianta and Friends... what you think . Related Articles: > Continue reading
Posted in Business, Pay-Per-Click
Tagged block-google, Business, consumer, content-as-well, discuss-future, john squires, magazines, managing director, online news
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Moving Beyond Google
There are two key concepts of search according to Javed Panjwani, Business Development Executive, Wolfram Alpha. (Coverage of SES Chicago continues at WebProNews Videos . Continue reading
Smartphones Driving Non-Voice Communications
The increase in mobile device usage for non-voice communications, such as text messages, email and Internet access is being driven primarily by the popularity of smartphones, according to a new study by BIA/Kelsey. BIA/Kelsey's Mobile Market View study, found 18.5 percent of consumers searched the Internet for products or services in their local areas, up from 15.6 percent in 2008, and 16.7 percent visited a social network such as MySpace or Facebook, up from 9.6 percent in 2008. "This third wave of our Mobile Market View study confirms several key trends taking shape in the rapidly evolving mobile advertising space," said Steve Marshall, director of research and consulting, BIA/Kelsey . "Not the least among these trends is that mobile is quickly developing into a viable platform for local commercial activity." Among the heaviest mobile users, 48.2 percent sent or received more than 10 text messages per week and 21 percent accessed the Internet more than 10 times per week. Searches for local products or services now surpasses out-of-market searches by a wide margin. Among consumers using mobile devices: Continue reading
Posted in Business, Pay-Per-Click
Tagged bia/kelsey, consumer, custom-search, facebook, google-launches, mobile, mobile-market, review and story, search, smartphones
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Consumers State They’re Willing To Pay A Little For Online News
It seems like every month another news organization toys with the idea of charging for their content. But, we always rejoin, you’ll ultimately sacrifice your audience if you charge for news content. However, the Boston Consulting Group says that may not always be the case—in fact, even Americans are willing to pay for online news . Well, sort of. The average amount an American was willing to pay for news was $3—and not $3 a day, but $3 a month . Not exactly the profits Rupert Murdoch dreams of, is it? The survey also found that people were more willing to pay for news that was: Unique, such as local news (67 percent overall are interested; 72 percent of U.S. respondents) or specialized coverage (63 percent overall are interested; 73 percent of U.S. respondents) Timely, such as a continual news alert service (54 percent overall are interested; 61 percent of U.S. respondents) Conveniently accessible on a device of choice And good news for newspapers: “consumers are more likely to pay for online news provided by newspapers than by other media, such as television stations, Web sites, or online portals,” especially since these other media have so much free competition. Interestingly, while Americans were more likely to pay for sites that offered access to multiple papers, only national and local—not major metropolitan-based papers—have that level of appeal. (I’m not sure which category The New York Times and Washington Post fall into here.) Marc Vos, a Milan-based partner and leader of BCG’s media sector in Europe, tells newspapers that they “should be experimenting with paid online content. It will take trial and error to find what works.” The prospects aren’t so bleak everywhere. In addition to 1000 US respondents, the survey also looked at results in Germany, Australia, France, the UK, Spain, Italy, Norway, Finland. While Australians also wanted to pay only $3 (USD?) for their news, other countries saw higher rates. The New York Times said that this may be because Western Europe has more consolidated news offerings, where news in the US is a very fragmented industry. However, before Western European news sites get all excited, note that the highest amount on the survey, in Italy, was $7 a month. What do you think? What would you be willing to pay for news? Comments Continue reading
Posted in Business, Pay-Per-Click
Tagged consumer, europe, mdash, milan, news, news alert service, news organization, pay, prospects, rupert murdoch, s media, spain, survey
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