Tag Archives: commercials

Pepsi to Skip Super Bowl for Social Media

Posted on December 23, 2009 by cgseo

Pepsi will reportedly be skipping its annual Super Bowl commercials, and will instead invest the money it would generally spend on those, in social media marketing. This would make the first time in 23 years that Pepsi will not have Super Bowl ads. Larry D. Woodard, President and CEO of Manhattan ad agency Vigilante writes in an ABC News piece: Pepsi represents one of the stalwarts, not just of the Super Bowl advertiser lineup, but of broadcast TV in general. In 2006, spending on brand, Pepsi was at about $150 million. Although brand spending has been decreasing in recent years, Pepsi has continued to spend tens of millions on TV. And the Super Bowl annually has the largest audience of any TV show. As television viewership has gone down, Internet usage, particularly social media interaction, has increased. The 2009 Super Bowl attracted an impressive 95.4 million viewers (approximately 42.1 percent of U.S. TV homes) and many of those watch the commercials as attentively as the football game. By contrast, in the important 18-34 demographic, a whopping 85 percent use social media (texting, blogging or social networking), and the phenomenal growth of social media has the attention of every major company. This holiday season, Toys "R" Us developed a Facebook page that grew at the astounding rate of between 40,000 and 95,000 fans per day after its late November launch. As the numbers Woodard mentions would indicate, the Super Bowl is always an advertiser's dream. It costs big bucks, but there are so many eyeballs on those ads, and some people even watch the event just to see the commercials. Pepsi's move really says something about how far social media has come in the advertising world in such a short time. The fact that the company is breaking such a long-standing tradition in favor of it says a lot. Of course social media will play its role in the further viewing of the Super Bowl ads themselves. They will no doubt appear on various video sites, and will be shared by countless people on social networks like Twitter, Facebook, MySpace, etc. Continue reading →

Posted in Business, Pay-Per-Click | Tagged ad agency, attention, broadcast tv, commercials, late november, million viewers, money, numbers, social-media, super bowl ads | Leave a comment

Spam Will Not Keep You Away from Email

Posted on November 10, 2009 by cgseo

With all of the spam out there and the increasing amount of malice that comes with it, it's easy to look at the situation and think that email must be dying. Combine the overwhelming amounts of inbox spam and the ever-increasing popularity of communication tools like Twitter and Facebook, and you may ask yourself why you even need email. Well, I've got ten answers for you here . Don't get me wrong. Email will evolve. In fact, it's already begun to . But email as a utility is currently in no danger of going away. This is a view that Pro Blogger Darren Rowse appears to have in common with me, as he implied in a recent interview with WebProNews . Rowse notes that email is simply a familiar way to get information , and it's still one of the most popular ways. He offers his blog content via email as a weekly newsletter, and it gets twice as many subscribers as his RSS feeds do. Furthermore, the people getting those email newsletters are even clicking on the ads. As Rowse says, people rely on email. That's not just the old folk either. A recent study found that people between 18 and 24 years of age would rather give up social networks than email. In fact, according to that study, they'd be more likely to give up television . For all of the unwanted marketing messages and spam out there flooding inboxes, email is still the preferred channel of communication by consumers for receiving marketing messages, according to a different survey . Spam is going to flood every channel that achieves the usage of the masses. It's been going on longer than we've had a name for it. As long as I've been alive, I've been forced to sit through commercials I had no interest in seeing, while trying to watch television. Granted, they couldn't give my television a virus, but they have always been intrusive to some extent. Now that social networks are rising to popularity, the spam is sure following there. It's unavoidable. People will spam you no matter what you're using. But you'll still use it. Related Articles: Continue reading →

Posted in Business, Pay-Per-Click | Tagged 24 years, commercials, communication tools, facebook, going-on-longer, overwhelming amounts, people, preferred channel, review and story, rowse, social-networks, spam, twitter, weekly newsletter | Leave a comment

New Bing Commercial Inspired By The Shining

Posted on October 30, 2009 by admin

Microsoft must be really into Halloween this year, as they've relesaed two " Halloween oriented " commercials for their latest search engine, Bing. The first advertisement, which we told you about earlier this week , features the latest craze for "tweens" everywhere a Vampire. The latest commercial, entitled Continue reading →

Posted in Business, Pay-Per-Click | Tagged all-searching, commercials, deciding-makes, dull place, from-the-look, haunted hotel, kubrick shining, latest-search, lost, microsoft, overload-maze, review and story, search, video | Leave a comment