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Tag Archives: black-friday
Is Cyber Monday Still A Factor In The Holiday Shopping Season?
So many of the traditions we adhere to and enjoy during the holiday season is based on myth. Santa Claus (hope no kids are reading this) , mistletoe dates back to Celtic mythology, and if many people on the internet have their way Cyber Monday could join the list. Will you shop online during Cyber Monday? ... Continue reading
Posted in Business, Pay-Per-Click
Tagged black, black-friday, busiest, cyber, executive, holiday, holiday sales, holiday shopping, online, online shopping, retail arena, santa claus, scott-silverman
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Google Gives Mobile Users a Better Movie Search Experience
Google has launched a mobile version of its new search results for movies . This comes just in time for the holidays, so bored people can find some entertainment while their significant others are out shopping on Black Friday or watching the games. If you go to google.com on an iPhone, Palm WebOS, or Android -powered device, just search for "movies" and hit the "more movies" link. There, you can browse movies, and theaters, and find trailers, posters, reviews, etc. "Our new movie listings page now includes buttons to play trailers right on your phone, ratings and categories, movie posters, upcoming showtimes, and a concise list of the nearest theaters and their distances from you," says Nick Fey, User Experience Designer on the Google mobile team. "We keep information on this page succinct so you can quickly browse through shows and showtimes to help you decide which movie to see. If you want more details about a specific movie, just touch the poster or movie title and you'll see our new movie details page that has a synopsis of the movie, a more detailed list of showtimes, the cast and crew, and pictures." "When you browse by theater, you'll see a map of the theaters nearest to you," adds Fey. "Then, just tap on the link to any particular theater to see what shows are playing there and what times they're playing. Of course, you can also search for specific movies or theaters and see their listings right away. Try searching for recent movies like 'New Moon' or 'Where the Wild Things Are' or search for 'glendale 18 los angeles'." Currently the new features are only available in the US, the UK, Canada, Ireland, Australia, and New Zealand (in English). Google does not mention an extension to more locations or languages, but the company is usually pretty good about branching in this area with its products and features. Continue reading
Google Highlights Searches For Black Friday Deals
With Thanksgiving just a few weeks' away consumers are already starting to search for deals online. Over the last seven days fifty percent of the top "Black Friday" related search terms include ads, sales and deals, according to Google Insights for Search. The Google Retail Advertising Blog provides more details. "Interestingly, when we look at Black Friday rising searches over the last 7 days, we see that 'Early Black Friday' is the second rising search term, meaning it has grown over 2,000% during this time period with respect to the previous time period." "It also may indicate that consumers are not only leveraging 'Black Friday' and searches to locate promotions on these days, but may be seeking out similar types of promotions and offerings even before Thanksgiving weekend." Google also offers advice on what types of ads will appeal the most to bargain shoppers. "Text ads should highlight specific price points, discounts, coupon codes, and special promotions. Also, remember to keep an eye on search trends in your own category by leveraging Google Insights for Search ." Continue reading
Posted in Business, Pay-Per-Click
Tagged black-friday, google-insights, over-the-last, search, seven days, special promotions, text ads, time period
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