Tag Archives: adwords

Google’s One-Minute Guide to Search-Based Keywords

Posted on January 2, 2010 by admin

Google has put together a one-minute guide to using its Search-based Keyword tool. The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site. "Millions of people use Google each day to find products and services by searching on various keywords," says Dan Friedman of Google's Inside AdWords Crew. "This means that by including all keywords that are relevant to your product or service in your campaigns, you can ensure you can ensure that you will reach a greater set of potential customers. To help you do this, you can use the Search-based Keyword Tool to quickly identify relevant keywords which aren't yet included in your AdWords campaigns." The guide follows: Earlier this year, Google made some improvements to the search-based keyword tool. The company not only expanded the reach to Australia, Canada, China, Japan, and New Zealand in addition to the US and the UK, but users can also now select the currency they'd like to see suggested bids in on the setting page. Google also added some customization features to the tool this year that could lead to more targeted results for users. These include language/country-specific results and ad/search share filters. Have You Read This? > Google Improves Search-Based Keyword Tool > Google Launches Search-Based Keyword Tool > Internal AdWords Tool Raises Rumors About Rankings Continue reading →

Posted in Business, Pay-Per-Click | Tagged adwords, based-keyword, Business, friedman, launches, lead, people, raises-rumors, related articles, search-based, tools | Leave a comment

Google Earmarks $20M For Charities As Holiday Gift To Everyone

Posted on December 21, 2009 by admin

Some time ago, Google established a tradition of sending top AdSense and AdWords users holiday gifts. Continue reading →

Posted in Business, Pay-Per-Click | Tagged adsense, adwords, among-seniors, Business, charity, detailed explanation, google-launches, google-most, happy-holidays, holiday, holidays, mango tree, popular-site, related articles, review and story | Leave a comment

Important Product Director Moving From Google To Digg

Posted on November 30, 2009 by admin

When Google's current director of product management arrived at his desk this morning, he did so for the last time, according to a new report. Continue reading →

Posted in Business, Pay-Per-Click | Tagged adwords, audio, half years, last time, morgan stanley, organization, product management, time-at-morgan | Leave a comment

Google Begins “Next Chapter” in Search Advertising

Posted on November 30, 2009 by cgseo

Update: Continue reading →

Posted in Business, Pay-Per-Click | Tagged advertising, adwords, Business, heineken-study, likely-the-best, mdash, ppc, search advertising, search-spend, susan wojcicki | Leave a comment

Google Getting More Experimental With Search Ads

Posted on November 24, 2009 by admin

Google is now offering some new formats for search ads. They have already been testing them in the U.S., so there is a chance you have already seen some of them if you live here. Some of them include videos. Some include maps. Some include multiple links for different landing pages. Some of the new ads include product images with corresponding links and prices. Some actually offer comparison shopping functionality. Take a look at some examples: "At Google, we're committed to giving you the information you want — regardless of the form in which it might appear," says Google VP, Product Management Susan Wojcicki. "Text is often useful, but sometimes videos and pictures are a more effective way to receive information. For example, if you want to learn a magic trick, a video showing you how to perform the trick is likely the best result. So over the past few years, we've blended videos, images, maps and more into the search results on Google.com." Using that logic, Google figured its search ads should fit a similar mold. The company says that while it is experimenting with new formats, they will "remain loyal" to their core principal, which is, "getting the right ad to the right person at the right time." Google says you will probably see even more formats appear with search results in the future. This will occur until they figure out which ones are most useful, relevant, and engaging. Expect a lot of new things. Related Articles: > Google and Heineken Study Paid Search for Branding > Report: Paid Search Spend Up 10% > Search Ads Convert Better with Display Continue reading →

Posted in Business, Pay-Per-Click | Tagged adwords, branding, heineken, heineken-study, logic, look-at-some, over-the-past, right time, search-results, the-information, videos images, vp product management | Leave a comment

Google Checkout Gets a New Promotions Feature

Posted on October 30, 2009 by admin

Google has launched a new feature for Google Checkout, which allows merchants based in the US to create and run their own Checkout promotions at any time. Users simply need to sign in to their Checkout merchant account, go to the "Tools" tab, and click the "Promotions" link to create a promotion. Google says the process takes less than a minute. Users can specify the date and time they'd like the promotion to run, and choose from different dollar-off discounts to offer their buyers. When you run a Google Checkout promotion, the standard Checkout button on your site will automatically update to display the discount amount and cart minimum. AdWords advertisers will also have their standard Checkout badge that appears on their ads change to show the same information. "These promotional badges have been introduced to enable shoppers who search on Google.com to easily identify and take advantage of promotional offers," says Google Checkout Specialist Gina Del Vecchio. "Checkout promotions are a great way to attract new buyers, and we're excited to make this functionality more widely available," she adds. Google recently made changes to its content restrictions for Google Checkout. The service now allows the sale of real estate rentals, timeshares, and day sight-seeing tours. Google has just announced a couple of other things that people in real estate might find particularly useful. For one, they have expanded upon their real estate features on Google Maps . Secondly, they are now offering a new type of ad to allow for comparisons between offers. Related Articles: > Google Reduces Restictions on Google Checkout > Google Introduces Multi-Client Accounts for Product Search > Google Makes Online Stores Incredibly Simple Continue reading →

Posted in Business, Pay-Per-Click | Tagged adwords, client-accounts, content restrictions, enable-shoppers, google-makes, google-maps, google-reduces, new feature, new promotions, product-search, related articles, shoppers, standard | Leave a comment