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Tag Archives: advertising
IAB Releases Ad Unit Guidelines Update
The Interactive Advertising Bureau (IAB) released the 2009 update to its ad unit guidelines today. For the first time, the IAB is bringing in creative agencies for input on ad unit recommendations. Historically, these have only come from media agencies and publishers. "By bringing agencies into the process of developing standard ad units, we have taken a step towards improving the creative output and branding potential for interactive media," says Randall Rothenberg, President and CEO of the IAB. "Our next order of business is to drive towards adoption of revised standards that we believe will spur increased investment in interactive advertising—we’ve already proven that there is no medium more accountable—now we have to bring all of its capabilities together to tell great stories to consumers—that’s what advertising is all about." "Being a part of this process gave voice to the creative challenges that agencies faced with the existing standards, ad units, and technologies, and I believe we’ve found a solid way forward in overcoming those challenges," said Jim Russell, Partner, EVP, Director of Digital Strategy, McKinney. "Our goal was to simplify the existing list and I think we’ve developed a long-term strategy for doing this on behalf of the industry." The working group created by the combination of creative agencies, media agencies, and publishers is called the Reimagining Interactive Advertising Task Force. The group has updated the criteria for standard ad units. It did so by looking at industry-wide impression count reports, ad unit availability, agency-side effectiveness reviews, and creative preferences. Two recommendations they made are: - In order to be considered a standard, an ad unit must be commonly bought and offered throughout the marketplace; only seven of the eighteen ad units currently on the list meet the new criteria. - Ad units will not be removed from the standard list in 2009, but must meet the criteria by the end of 2010 The whole IAB Ad Unit Guidelines update can be found here . Next year, the Task Force will release the first list of ad units. Related Articles: > Marketing Best Practices for Long Form Video > 7 Behavioral Targeting Privacy Principles > IAB Announces Guidelines for In-Game Ad Standards > IAB Releases Social Advertising Best Practices > IAB Rolls Out Click Measurement Guidelines > IAB Releases Definitions for Social Media Ad Metrics > IAB Releases Video Ad Guidelines Continue reading
Yahoo Launches Spanish Version of Mobile Home Page
Yahoo has launched Yahoo Mobile in Spanish. This is a Spanish-language version of the Yahoo Mobile home page, which is customized specifically for U.S. Hispanic consumers, and is available on over 1,900 devices. "By bringing together U.S. Hispanic consumers' favorite content and services from across the Internet, Yahoo! Mobile en Espa Continue reading
IAB Releases New Guidelines for Email Monetization
The Interactive Advertising Bureau (IAB) has released a list of "best practices" for marketers and publishers who want to monetize their email efforts. The best practices come in a document appropriately titled " Email Monetization Strategies ." The IAB considers this part of its ongoing efforts to establish a "solid foundation" of guidance and tools for the email marketplace. It provides publishers, agencies and marketers with recommendations and best practices for the successful execution of email marketing campaigns. The document covers: - The use of email newsletters to reach valuable audiences Continue reading
Microsoft Partners With OpenX On Ad Deal
Microsoft has entered into a partnership with advertising start-up OpenX, focused on promoting each other's products to their respective customer base. Under the terms of the multiyear agreement, OpenX will expand its distribution of its technology for delivering ads on websites. In addition, OpenX will promote Microsoft's Content Ads monetization products. Microsoft will have a major distribution channel for its monetization products via OpenX's community of more than 150,000 websites that serve more than 300 billion ads per month. OpenX will gain access to a new base of potential customers through referrals from Microsoft. Terms of the deal were not disclosed. "We're pleased to build on the foundation we laid last year, and we're especially pleased that Microsoft has selected OpenX as a technology partner," said Tim Cadogan, chief executive officer, OpenX . "We think our product suite is particularly well-suited to helping grow the businesses of those new publishers Microsoft will refer to us. Similarly, we think that Content Ads will provide an additional and important monetization option for existing OpenX publishers, while helping them increase their advertising revenue." Continue reading
Verizon CEO on iPhone: It’s Entirely Apple’s Call
Recently during a third-quarter conference call Verizon CEO, Ivan Seidenberg, stated that bringing the iPhone to Verizon is a decision that is totally up to Apple. Do you think the iPhone will ever be on Verizon? Tell us what you think . Below is the full quote from the conference call... “ This is a decision that is exclusively in Apple’s court ... Obviously we would be interested if they thought it would make sense for them to have us as a partner. And so we will leave it with them on that score. We want to broaden the base of choice for customers, and hopefully along the way, Apple, as well as others, will decide to jump on the bandwagon.” Previously, Seidenberg has said that he believes that Apple would likely wait until 2010 to bring the iPhone to Verizon , as this is when the new 4G LTE wireless network will be rolling out. The new 4G network features the same standards as AT&T as well as other providers, which would make the iPhone's transition much easier. With the new " Droid Does " advertising campaign in full swing, it could make negotiations between Verizon and Apple quite uncomfortable . Some have even speculated that Verizon doesn't see Apple partnering with them and will begin burning bridges with even harsher advertisements. Your choice: iPhone on AT&T or Verizon - Tell us which one you choose . Related Articles: > Continue reading
Posted in Business, Pay-Per-Click
Tagged advertising, apple, Business, demands-as-much, droid-does, iphone, review and story, transition-much, verizon, well-as-others
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