Tiger Blog Reviews » advertising

Featured Clickbooth Hero: Andrew Jensen

admin — Mon, 04 Jan 2010 14:24:08 +0000

For those of you who dont know Andrew, he has been an Sr. Advertising Consultant at Clickbooth for a year and is constantly looking for ways to make Clickbooth a even better company.

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Featured Clickbooth Hero: Andrew Jensen

Mark Hendricks of ClickBooth, interviewed on Shop.org TV

admin — Sun, 03 Jan 2010 22:36:05 +0000

Mark Hendricks of ClickBooth speaks with Bill Bass onShop.org TV. These Shop.org TV interviews were conducted at the 2008 Shop.org Annual Summit at the Mandalay Bay Convention Center in Las Vegas on September 15, 2008. Produced by SilverDock.com, specialists in online video for retailers and marketers.

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Mark Hendricks of ClickBooth, interviewed on Shop.org TV

More Media/Ad Trend Predictions for 2010

admin — Fri, 01 Jan 2010 13:00:51 +0000

In a recent article , we looked at some predictions from Nielsen for advertising trends in 2010. These included optimizing media convergence being a top priority, new models emerging to take advantage of smartphones, more cross-media ad campaigns, an increase in commercialization of social networking hubs, and more interesting and interactive online ads. A representative for Cross MediaWorks sent us some predictions for media, advertising and content trends in 2010 from that firm as well, that are worth sharing. These come from CEO Marc Krigsman (formerly EVP of Primedia Digital Video) and COO Larry Rubin (formerly SVP, Business Development, USA Networks and Vice President, Associate General Counsel – Transactions, Viacom). 1. An improvement in ad spending in 2010, especially by the automotive, financial, and healthcare industries. However, spending will not return to pre-downturn levels. Overall, they think it will be a conservative year with conservative growth as companies concentrate on fine tuning their messages. 2. There will [be] more emphasis on measurement of performance in 2010 with data being incorporated from other areas such as shopping carts, social media, and credit-card data. 3. Advertising on both broadcast and cable television will remain the most cost-effective option for advertisers; viewership for both will continue to increase in 2010. 4. Continue reading →

Google Tries To Connect AdWords Users With Experts

cgseo — Mon, 28 Dec 2009 19:05:29 +0000

Companies that need a little help with AdWords may now find it easier to receive some thanks to Google. Continue reading →

A&E Television Becomes Google TV Ads Partner

admin — Mon, 14 Dec 2009 21:09:41 +0000

An advertising program that gives marketers access to little or no popular content isn't worth much. Continue reading →

Yahoo Time Spent Stats Up After Ad Campaign

admin — Wed, 09 Dec 2009 14:37:56 +0000

An advertising campaign can have miraculous effects, causing people to feel better about a company and give it more time and money. Continue reading →

The Young Are More Likely To Respond To Mobile Advertising

cgseo — Fri, 04 Dec 2009 18:36:58 +0000

It appears that it is finally safe to say that if mobile hasn’t completely arrived it is certainly in the room and recognized for its potential. Should we declare 2010 as the ‘Year of Mobile’? Sure, why not. There will be others and honestly it means nothing to hype it. Let’s look at what’s actually going on at street level. Over at the ZDNet’s Continue reading →

YouTube Wraps Up Another Content-Sharing Deal

admin — Thu, 03 Dec 2009 22:28:51 +0000

More professionally-produced, full-length programming (along with a lot of clips) is coming to YouTube, thanks to a deal with a television channel called Five. Continue reading →

Fair Syndication Consortium Calls Foul On Google

cgseo — Tue, 01 Dec 2009 22:26:36 +0000

In most pie charts that feature Google, the search giant dominates the circle, and a new one from the Fair Syndication Consortium follows that pattern. Continue reading →

Yahoo To Discontinue Direct Media Exchange Platform

cgseo — Tue, 01 Dec 2009 20:24:46 +0000

Yahoo completed its acquisition of Right Media - which cost it about $650 million - two and a half years ago. Continue reading →