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Tag Archives: activities
People 18-24 Would Rather Give Up Social Networks Than Email
The Participatory Marketing Network (PMN) and Pace University's Lubin School of Business have shared some interesting findings from a study that found Generation Y (commonly considered the "Net Generation") would abandon social networks before abandoning email or texting. "These results may be surprising to some, but not if you consider the role email continues to play in the day-to-day lives of Gen Y," said Michael Della Penna, PMN co-founder and Executive Chairman. "As long as email remains the collection point for social networking updates, including alerts around new followers, discussion updates and friend requests, it will remain a powerful force in marketing and our lives." WebProNews recently ran a piece highlighting 10 reasons social media isn't replacing email . That was one of them. According to the study, email is even less likely to be given up than television. Email and text messaging are the activities cited as least likely to be givne up for a week (at 26% each). TV was next at 15%, then phone (11%). Social networks were after that at 9%. Graph via Marketing Continue reading
Posted in Business, Pay-Per-Click
Tagged activities, Business, cited-as-least, michael-della, review and story, social-networking, spent-on-social, study, university
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