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Category Archives: Email Marketing
Allowed Traffic Types
are email, search, contextual and onsite traffic. Email marketing includes newsletters, email lists and list management. Search traffic includes all paid traffic sources including search engines, content network and media buys. Contextual traffic involves Pay Per View traffic which involves promoting via pop ups or pop unders. Onsite placement is when affiliates own their own Continue reading
Advertise Online With Clickbooth, The Adsense Alternative
edu.Clickbooth.com Clickbooth offers alternative affiliate online advertising. Contextual network, on-site placement, opt-in email marketing, contextual keywords, and more. Continue reading
Posted in Business, Email Marketing, Online Advertising, Pay-Per-Click
Tagged advertising network, affiliate advertising, affiliate marketing, affiliate-online, alternative advertising, Business, contextual-keywords, cost per acquisition, cpa, make money, marketing, offers-alternative, Online Advertising
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Advertise Online | Clickbooth.com is THE Adsense alternative
api.twitter.com – Clickbooth is THE Adsense alternative. We offer alternative affiliate advertising online. Contextual/popunder, network, on-site placement, opt-in email marketing, and more. Learn about ClickBooth online today! Continue reading
More Media/Ad Trend Predictions for 2010
In a recent article , we looked at some predictions from Nielsen for advertising trends in 2010. These included optimizing media convergence being a top priority, new models emerging to take advantage of smartphones, more cross-media ad campaigns, an increase in commercialization of social networking hubs, and more interesting and interactive online ads. A representative for Cross MediaWorks sent us some predictions for media, advertising and content trends in 2010 from that firm as well, that are worth sharing. These come from CEO Marc Krigsman (formerly EVP of Primedia Digital Video) and COO Larry Rubin (formerly SVP, Business Development, USA Networks and Vice President, Associate General Counsel – Transactions, Viacom). 1. An improvement in ad spending in 2010, especially by the automotive, financial, and healthcare industries. However, spending will not return to pre-downturn levels. Overall, they think it will be a conservative year with conservative growth as companies concentrate on fine tuning their messages. 2. There will [be] more emphasis on measurement of performance in 2010 with data being incorporated from other areas such as shopping carts, social media, and credit-card data. 3. Advertising on both broadcast and cable television will remain the most cost-effective option for advertisers; viewership for both will continue to increase in 2010. 4. Continue reading
Email Marketing Budgets Set For Increase In 2010
Nearly half (40%) of email marketers plan on increasing their budgets for the channel in 2010 and 47 percent said their budgets would stay the same, according to a new survey by Silverpop. In the coming year, more than half (52%) of email marketers said increasing customer loyalty was a top email marketing goal. Overall, 51 percent of respondents want to drive incremental revenue with their email program; 65 percent of those with larger email budgets says that's that their top goal in 2010. "When consumers' purse strings tighten, savvy marketers remain respectful but attentive, so their brands are top of mind when their customers are once again ready to buy," said Bill Nussey, CEO of Silverpop . "Today's marketers are mindful of the important role relationship building plays in a successful marketing strategy, and they understand the unique ability of email to engage customers." While marketers remain positive about the role email will play in meeting their goals in 2010, they are also prepared to face related challenges. Thirty-seven percent of respondents said the biggest challenge in the coming year will be "inbox clutter. Overall, more than eight out of 10 (84 percent) plan to include social media into their email programs in the coming year, and 38 percent will add SMS. Marketers with budget increases are even more likely to add these to their programs; 89 percent will incorporate social media and 44 percent SMS. "Linking email to popular social networks can be a very successful strategy," Nussey said. "If the messages are timely and relevant, recipients will share them with their networks, and the opportunity for additional exposure increases exponentially. And as customers become more mobile, their marketing must reach them in more timely ways and through channels such as SMS." Continue reading
Is Retargeting the Most Under-Utilized Marketing Strategy?
Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) have shared some interesting findings from a survey about online ad technology. The two organizations found that there is a lot of untapped opportunity for retargeting in online advertising. Retargeting is basically when you market your product from a different angle or to a different market altogether. There's a good explanation of it at answers.com: Marketing efforts to spur demand for a product that is experiencing declining demand by marketing it as though it were a new product. Almost half (46.3%) of respondents said that remarketing (also known as retargeting) is the online marketing technology they feel is most under-utilized. Other technologies respondents feel are under utilized include: - Geo-targeting – 18.3% - Traffic source optimization – 15.9% - Keyword targeting – 13.4% - Other – 3.7% - Category targeting – 2.4% 69.5% said they have never utilized display remarketing in their online advertising. Only 30.5% said that they had or do. Out of the ones that have, most (53.1%) said that display remarketing made their advertising more impactful. "As online advertising continues to grow, newer technologies are recognized and evaluated against the more traditional approaches," said Daniel Yomtobian, founder and CEO of Advertise.com. "We're interested in taking a closer look at why Remarketing is underutilized. We know that retargeting can boost ad response up to 400 percent so it’s definitely something online advertisers need to stay informed about and use more strategically." "As the industry matures, SEMPO recognizes that new technologies and tactics, such as retargeting, will become increasingly important to the search marketer," said SEMPO President Sara Holoubek. "We look forward to a fruitful industry discussion on how search and Remarketing can best be married for maximum ROI." 81.7% of participants said they implement local search advertising campaigns and that the following forms of online advertising provide the best ROI: - Search – 70.7% - Cost-per-action (CPA) – 14.6% - Email – 6.1% - Social – 3.7% - Other – 2.4% 52.4% utilize CPA to drive sales leads, 13.4% use it to drive traffic, 6.1% use it to drive brand awareness, and 26.8% do not utilize CPA at all. (1.2% said "other"). Related Articles: > Continue reading
Posted in Business, Email Marketing, Online Advertising, Pay-Per-Click
Tagged amp, heineken-study, online, Online Advertising, search, search engine marketing, sempo, technologies
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