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Category Archives: Email Advertising
IAB Releases New Guidelines for Email Monetization
The Interactive Advertising Bureau (IAB) has released a list of "best practices" for marketers and publishers who want to monetize their email efforts. The best practices come in a document appropriately titled " Email Monetization Strategies ." The IAB considers this part of its ongoing efforts to establish a "solid foundation" of guidance and tools for the email marketplace. It provides publishers, agencies and marketers with recommendations and best practices for the successful execution of email marketing campaigns. The document covers: - The use of email newsletters to reach valuable audiences Continue reading