What Google’s Real-Time Search Means to SEO, PPC & Reputation Management

It seems that over the course of the entire year, we've been waiting for Google to get real-time search. Now it's here. If you have ever had a hard time finding a direct relationship between social media and search engine marketing, it doesn't get any more direct than this. Real-time search results (from Twitter, Facebook, MySpace, and other sources) right in regular SERPs. Do you like the idea of real-time results in Google SERPs?