December 26th, 2009 | Author: admin
As a follow up to a recent article we ran on how press releases can be great for search , a representative for PRWeb , a press release distribution company, contacted us with another interesting example. This one looks at the shelf-life press releases can have, with regards to search traffic. “A small business called Leatherup.com, which sells peripheral gear for motorcycle riders issued a news release on November 6, 2008, titled, ‘LeatherUp.com 2008 Sales Explode to over $20 Million,’” the representative tells WebProNews. “This year alone, this release has received more than 11,000 unique page views excluding advertising (I can see that Leatherup.com used this release as a landing page for some Doubleclick ads which boosted the total unique views to more than 20,000, so have excluded them).” “Once I had the 11,000 number, with the exclusion, I looked at the entrance sources,” he says. Among the top ten, these include (all numbers are unique views): Google: